The AdEx Benchmark 2015 report reveals some of the key milestones of the last ten years culminating in this year’s market value of €36.4bn surpassing the €33.3bn European TV market for the first time. With an increase of 13.0% in 2015, online advertising recorded its sixth consecutive year of double-digit growth. All 27 participating markets recorded positive growth. Twenty of these markets grew double-digit for the second year running (three markets recording 30%+ growth, a further nine showing 20%+ growth and a further eight 10%+ growth).
Top 10 Rankings – year-on-year growth
- Ireland – 29.0%
- Bulgaria – 22.3%
- Poland – 21.8%
- Slovenia – 21.6%
- Slovakia – 20.4%
- Sweden – 20.0%
- Turkey – 19.7%
- Switzerland – 18.7%
- Croatia – 18.2%
- Spain – 18.0%
Digital again drove the overall advertising industry, its 13.0% increase balancing a larger decline of 4.1% registered by other media to arrive at a positive 1.0% growth overall for the total advertising industry against a background of continued low GDP growth.
IAB Europe report: AdEx Benchmark 2015 Full Report