The IAB Australia Affiliate Industry Handbook outlines the basic mechanisms of the practice, the different types of Affiliates, the key players in the local markets, the role of content; and how to capitalize on mobile and other technologies. It is the first project completed by the Working Group, who next plan to examine the local Affiliate Market to determine its size and revenue within the digital advertising and marketing ecosystem.
Established by IAB Australia in July 2016 as a cooperative of the major Affiliate Marketing companies in Australia, the Working Group aims to bring awareness and education to the growing local market.
Download the Affiliate Marketing Handbook