A room full of top mobile thought leaders gathered at the 5th annual IAB Mobile Marketplace yesterday. The IAB Mobile Marketing of Excellence was honored to lead the full day of keynote speakers, workshops, and town hall discussions on leveraging opportunities in mobile marketing. The time to act on those opportunities is now.
Inspired by an awesome event, I put together a list of 10 tweets from the event highlighting the power of mobile. Don’t hesitate to retweet them out!
1.
Anna Bager: Mobile Ad Revenue has more than tripled and more than 50% of Americans have smartphones. #IABMB
— iab (@iab) April 11, 2013
2.
Thomas Fellger: There are now more mobile phones than toothbrushes. #IABMB — iab (@iab) April 11, 2013
3.
Fellger: Mobile isn’t trying to change behavior. It enhances normal behavior. #IABMB — iab (@iab) April 11, 2013
4.
Car manufacturers don’t sell cars anymore, they sell mobility. A great way to integrate mobile in their products. #IABMB
— AmandaMDA (@AmandaMDA) April 11, 2013
5.
Mobile first is no longer a strategy — it’s a reality. #IABMB — Dani Rosen (@DaniRosen) April 11, 2013
6.
@roviohq taking over the world. Started with heavy eyebrows on a red bird ball in the App store. That’s the power of “mobile first.” #iabmb
— Nelly Arnold (@NellFerragamo) April 11, 2013
7. >
You can’t just say trust us, the numbers are good. #guidelines for #mobile #measurement are needed and the @iab is working on them. #IABMB — Quantcast (@Quantcast) April 11, 2013
8.
Video on #mobile is consumed as both content and #ads. That’s a huge opportunity. #IABMB
— Mojiva (@Mojiva) April 11, 2013
9.
Takeaways for brands looking to max mobile presence? Mobile’s a team sport, launch & always learn- @pynhead @eweisberg @moeysantos #IABMB — JWT New York (@JWTNewYork) April 11, 2013
10.
Paskalis: The perfect compliment to TV watching is the mobile device. #IABMB
— iab (@iab) April 11, 2013