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Make Mobile Work Webinars

IAB’s Mobile Marketing Center of Excellence hosts a series of webinars aimed at educating marketers and agencies on the importance of integrating mobile into creative development, planning and buying. These webinars present strategies on delivering effective, impactful mobile marketing campaigns along with case studies from brands that are successfully embracing a mobile-first strategy.

Inspired by the publisher, ad seller and ad technology leaders who serve on the IAB Mobile Marketing Center of Excellence Board of Directors, IAB’s “Make Mobile Work” webinars are designed to help advertisers unlock the full value of best in class, mobile marketing strategies that put the consumer first.

Most Recent Webinar:

IAB Make Mobile Work Webinar: User-Generated Content Effectiveness. What Works?
June 26, 2019
The rise of social and messaging platforms has empowered “ordinary people” to become avid and voluntary content creators, notably on their mobile devices. Advertisers are increasingly leveraging UGC to engage with consumers in meaningful ways. With so many new ways to use UGC in marketing and advertising, leading industry experts will share their perspective on the benefits and best practices, the types of UGC opportunities available to marketers, and also watch outs such as brand safety and usage considerations.

Previous Webinars:

IAB Make Mobile Work Webinar: In-App v. Mobile Web Confusion
March 27, 2019
Consumers are poised to spend nearly 4 hours a day on their mobile devices in 2019. Apps account for nearly 90% of that time, however, mobile web attracts significantly larger audience. For brands, this creates a conundrum. Where should your focus be and why? Hear industry leaders share their insights on the growing debate between in-app vs mobile web advertising so you can make the most informed investment decisions.

IAB Make Mobile Work Webinar: The Power of In-App  Advertising
November 8, 2018
Apps take up more than 50% of our digital time spent, according to comScore’s mobile app report published in September 2017. Brands know that they should be doing something in mobile apps. However, the details of how to make it work are not clear. Join industry leaders to learn the steps to make mobile apps work for you and complete the user experience you would like to create for your customers.

IAB Make Mobile Work Webinar: Dynamic Mobile Creative Case Studies
September 12, 2018
Dynamic creatives, customized in real-time based on data, offer personalized experiences that have fueled the success of many direct-to-consumer brands. The ideal is a perfect marriage of Silicon Valley and Madison Avenue, though the actual implementation is easier said than done. In this webinar, see case studies of how other brands have done it successfully, in particular on mobile platforms. We’ll guide you to overcome organizational chasms and technological difficulties and inspire you to activate your creative juice.

IAB Make Mobile Work Webinar: Mobile Measurement Can Be Perfected. What Now?
May 24, 2018
Some brands are still reluctant to invest in mobile advertising, despite overwhelming consumer time spent, due to lack of standards for measurement. Mobile measurement can be perfected. But what are some current best practices for brands to leverage in order to take advantage of the consumer attention on mobile and build a measurement regime they can rely on?

IAB Make Mobile Work Webinar: What Does AI Mean for Day-to-Day Marketing?
December 14, 2017
We get it – Artificial Intelligence is the “new shiny object,” but what are some practical applications of AI that can lead to a competitive advantage in your Marketing?

IAB Make Mobile Work Webinar: How to Monetize Mobile and What Works
October 26, 2017
Consumer time spent is higher on mobile than desktop, however it hasn’t completely translated to advertising dollars for publishers on mobile. Have you heard enough of the challenges in monetizing mobile content and wondered what is currently working for publishers?

IAB Make Mobile Work Webinar: Leverage a Captive Audience on Apps
September 20, 2017
More than half digital media time spent is on apps, according to comScore 2017 U.S. Mobile App Report. However, apps are often stigmatized as the arena for social-centric performance-marketing only. While social apps are popular, mobile apps across categories like news, entertainment, sports, and gaming have become universal and they reach valuable users across demographics and psychographics, offering brands engaged audiences. However, marketers have been struggling to take the leap to app advertising due to lack of familiar metrics and creative formats. Join industry leaders from IPSOS, Startapp, and AdTheorent to learn how to mitigate the current challenges and capitalize on the attention of app users.

IAB Make Mobile Work Webinar: Going Beyond the Download: Engage Your App Users
October 18, 2016
You worked really hard to get your app in the app store and make users aware of it and install it. However, there is a big gap between downloads and active users. Also you would like your active users to engage with the app more often. How to draw your users back to the app and increase their time spent within your app through engagement ad campaigns?

IAB Make Mobile Work Webinar: Make Mobile Advertising Welcome
August 4, 2016
In the rise of ad blocking, user experience is paramount for advertisers and publishers alike. On mobile, it is even more important due to the small screen and shorter consumer attention span.

IAB Make Mobile Work Webinar: Build Creatives that Work Across Cross-Screen
June 9, 2016
To effectively engage the “liquid consumer” as they move from screen to screen throughout the customer journey, marketers need to understand how to build unified, high-quality creative that captures attention while delivering the best user experience regardless of which device the consumer is using. The good news is, with HTML5, the promise of developing and delivering rich cross-screen experiences with full interactivity and motion graphics (without compatibility issues), is now a reality. Key questions remain however, including how to break through operational silos to integrate scalable designs that are both impactful and respectful of the consumer experience. AvatarLabs, Campbell Soup Company, and Kargo discussed how new approaches and tools for cross-screen creative are inspiring a shift in creativity, execution and performance.

IAB Make Mobile Work Webinar: Promoting Mobile Apps
December 9, 2015
Building an app can be a great way to create a deeper relationship with customers or to acquire a new audience. But once you build an app, how do you make sure people who should know about it can find it? This webinar offers practical, tactical advice on ad campaigns for promoting mobile apps. It will help you understand how to find the most qualified audience, pique their interest, and measure success.

IAB Make Mobile Work Webinar: Cross-Device Measurement
October 14, 2015
The state of the science and art of cross-device measurement. How can you know who is seeing your advertising or content, and how they traverse different screens and devices?

IAB Make Mobile Work Webinar: Mobile Video
August 15, 2015
How can you showcase your brand through mobile video? IAB Make Mobile Work Webinar Mobile video ads are a fantastic way to deliver a message to an engaged audience—sight sound and motion in the palm of someone’s hand. There are lots of mobile video ad formats and styles to choose from, too, suitable for any kind of brand or campaign goal.

IAB Make Mobile Work Webinar: The State of MRAID
June 4, 2015

IAB Make Mobile Work Webinar: Marketing ROI and Location Data Case Studies
April 15, 2015
Four companies share their insight on how they used location data in innovative ways to increase and measure ad effectiveness.

IAB Make Mobile Work Webinar: Next Generation Retargeting: Cross-Device
March 17, 2015

IAB Make Mobile Work Webinar: Measuring Mobile Success for Agencies and Brands
November 4, 2014
Download the presentation | View webinar recording
Hear all about the current state of mobile measurement and best practices for setting campaigns up for mobile measurement success including hands-on examples.

IAB Make Mobile Work Webinar: Mobile Inventory and Targeting for Agencies and Brands
August 12, 2014
Download the presentation 
Best practices, techniques, and examples for agencies on how to buy and target mobile inventory that successfully reaches the right audience, on the right device.

IAB Make Mobile Work Webinar: Design with Device in Mind: Cross-Screen Creative for Agencies and Brands
May 13, 2014
Download the Presentation | Make Mobile Work Continues with “Design with Device in Mind”
Gain a clear understanding of the techniques used in building rich cross-screen ad creative, ways to take advantage of device form factors, and HTLM5 design capabilities.

IAB Make Mobile Work Webinar: The Mobile Opportunity: A Marketer’s POV
March 18, 2014
Download the presentation | Use HTML5 To Power & Scale Ad Creative | Unlock HTML5 Opportunity | Full Talk Talk Case Study
What is HTML5, why does it matter to you, and how should you get started?

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