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Video On Demand: Webinar and Q&A on CCPA Tag Management

CCPA, GDPR, Congress, and More: How IAB Helps You Navigate the New Regulatory and Privacy Landscape 2

IAB hosted a webinar with vendors to discuss their CCPA-related capabilities in tag management. Topics of discussion include:

  • How are vendors helping track verifiable consent and what role, if any, should prior consent play in the U.S.?
  • How are they helping companies integrate “do not sell” with tag management and to sync across systems to prevent sales for those consumers who have opted-out?

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