Navigating the EU GDPR

OpenRTB and GDPR

The European Union’s General Data Protection Regulation (GDPR) took effect on May 25, 2018. Learn about the regulation and its impact on the digital advertising industry. Better understand GDPR's impact on your business’s data processing activities? IAB and the IAB Global Network are here to help you navigate this new regulation.
What is GDPR?
The GDPR establishes new requirements on companies that collect, use, and share data about EU citizens. As of May 25 2018, all companies handling data of EU citizens must adhere to these new data privacy and security measures, regardless of whether the organization is located within the EU or not. Companies that fail to comply with these new rules could be subject to fines as high as 4 . . .


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