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2016 Full-Year IAB Internet Advertising Revenue Report

Internet advertising revenues (“revenues”) in the United States totaled $72.5 billion for the full year of 2016, with Q4 2016 accounting for approximately $21.6 billion and Q3 2016 accounting for approximately $18.2 billion. Revenues for the full year of 2016 increased 21.8% over 2015.

Key highlights:

  • Revenues increase 21.8% in FY 2016 — Internet advertising revenues in the United States totaled $21.6 billion in the fourth quarter of 2016, an increase of 18.9% from the 2016 third-quarter total of $18.2 billion and an increase of 24.3% from the 2015 fourth-quarter total of $17.4 billion. 2016 full year internet advertising revenues totaled $72.5 billion, up 21.8% from the $59.6 billion . . .

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