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Digital Video Viewers And Brand Connection

The IAB Digital Video Center of Excellence has conducted a primary consumer research study to gain a deeper understanding of digital video viewers and their connection with brands.

The study aims to:

  • Develop a deep understanding of the Original Digital Video (ODV) audience and gain insight into the connection between ad-supported ODV viewers and brands
  • Understand the unique value of ODV audience in comparison with other types of digital video audience
  • Explore and determine the value of ODV as an effective advertising platform (for both Incumbent Brands and Direct Brands) to reach and engage their audience

Methodology

A total of 2,022 interviews were completed online in the U.S. in March 2018.

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