Throughout the years, IAB Research has released a robust collection of digital advertising data. Here is a compilation of quick facts about digital advertising that covers:
- How much digital ad spend is there in total?
- How much is this spend compared with other media?
- How many ad-supported Web sites exist in the U.S.?
- How do those sites break down by subject matter?
- How many mobile apps are there?
- How many consumers use digital media and how much time do they spend?
- How much ad spend is there by category?
- How many people make their living in digital advertising?