Digital Advertising Fast Facts

Digital Advertising Fast Facts

Throughout the years, IAB Research has released a robust collection of digital advertising data. Here is a compilation of quick facts about digital advertising that covers:

  • How much digital ad spend is there in total?
  • How much is this spend compared with other media?
  • How many ad-supported Web sites exist in the U.S.?
  • How do those sites break down by subject matter?
  • How many mobile apps are there?
  • How many consumers use digital media and how much time do they spend?
  • How much ad spend is there by category?
  • How many people make their living in digital advertising?

View Digital Advertising Fast Facts

Last updated Oct 2016