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UK Programmatic In-Housing

Adoption Rate, Benefits, Depth, and Types of In-Housing Buying Functions Versus Europe

Introduction
Executive Summary

  • UK Programmatic In-Housing Report Overview – This report provides survey results on brands’ adoption rate of programmatic in-housing, in-housing drivers, type and depth of in-house buying functions, and General Data Protection Regulation (GDPR) impact focusing on the UK within the context of four other European markets: France, Germany, Italy, and Spain. Also included are insights into the drivers and challenges of in-housing, based on one-on-one interviews conducted among UK and other European-based brand advertisers actively involved in programmatic buying.
  • Programmatic in the UK - an Ingrained Buying Process – Accounting for nearly 90 percent . . .

     

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