Adoption Rate, Benefits, Depth, and Types of In-Housing Buying Functions Versus Europe
Spain Programmatic In-Housing Report Overview – This report provides survey results of brands’ adoption rate of programmatic in-housing, in-housing drivers, type and depth of in-house buying functions, and GDPR impact focusing on Spain within the context of four other European markets: France, Germany, Italy, and the UK. It includes insights into the drivers and challenges of in-housing based on one-on-one interviews conducted among UK and other European-based brand advertisers actively involved in programmatic buying.
Digital Ad Spending in Spain: The Upward Trend Continues – Digital ad spending in Spain, including display, mobile, video, and search, continues its . . .
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