Germany Programmatic In-Housing

Adoption Rate, Benefits, Depth, and Types of In-Housing Buying Functions Versus Europe
Executive Summary

  • Germany Programmatic In-Housing Report Overview – This report provides survey results of brands’ adoption rate of programmatic in-housing, in-housing drivers, type and depth of in-house buying functions, and GDPR impact focusing on Germany within the context of four other European markets: France, Italy, Spain, and the UK. It also includes insights into the drivers and challenges of in-housing, based on one-on-one interviews conducted among German and other European-based brand advertisers actively involved in programmatic buying.
  • Digital Ad Spending in Germany: The Upward Trend Continues – Programmatic ad spending in Germany continues . . .


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