2014 NewFronts Attendee Survey Results

IAB Asks NewFront Sellers: What Are You Most Excited About? (5 of 5) 1

The survey results show that one in three buy-side attendees of the 2014 Digital Content NewFronts say the internet ad industry marketplace positively impacted their plans for digital video advertising buys, with 78 percent stating that they walked away from the weeklong series of powerhouse presentations with at least one new opportunity for their company or a client.

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