2012 IAB MIXX Conference & Expo: Presentations

MIXX Conference & Expo 2012

 

The Case for Viewable Impressions

as presented by Peter Naylor
Executive Vice President, Digital Media Sales, NBCUniversal
Chairman, IAB Board of Directors

Recap

A World View on Media Usage

as presented by Marc Speichert
Chief Marketing Officer
L’Oréal USA

Recap

A Fireside Chat with Dennis Crowley

as presented by Dennis Crowley
Co-Founder
foursquare

Recap

New Era of Digital Advertising

as presented by Qi Lu
President, Online Services Division
Microsoft

Recap

Insights for Marketers: Using Measurement to Build a Better Ecosystem for Brand Campaigns

as presented by Tom Buday
Global Head, Marketing and Consumer, Communication
Nestle

Recap

The Only Way to be Creative Is to be Mobile

as presented by Melanie Varley
Chief Strategy Officer, Global
MEC, and
Andy Wasef
Head, Mobile and Emerging Platforms, North America
MEC

Recap

Mastercard’s Priceless Creativity

as presented by Alfredo Gangotena
Chief Marketing Officer
MasterCard Worldwide

Recap