IAB Research Archives

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Germany Programmatic In-Housing

Download Adoption Rate, Benefits, Depth, and Types of In-Housing Buying Functions Versus Europe Sponsored by Introduction Executive Summary Germany Programmatic In-Housing Report Overview – This report provides survey results of brands’ adoption rate of programmatic in-housing, in-housing drivers, type and depth of in-house buying functions, and GDPR impact focusing on Germany within the context of … Continued

France Programmatic In-Housing

Download Adoption Rate, Benefits, Depth, and Types of In-Housing Buying Functions Versus Europe Sponsored by Introduction Executive Summary France Programmatic In-Housing Report Overview – This report provides survey results of brands’ adoption rate of programmatic in-housing, in-housing drivers, type and depth of in-house buying functions, and GDPR impact focusing on France within the context of … Continued

Gestione interna programmatica in Italia

Download Tasso di adozione, vantaggi, informazioni approfondite, tipi di funzioni di acquisto in sede rispetto all’Europa Sponsorizzato da Introduzione Sintesi conclusiva Pubblicità programmatica in sede in Italia: Questo rapporto presenta i risultati di un’inchiesta sul tasso di adozione da parte dei marchi della pubblicità programmatica in sede, sui fattori che spingono a creare pubblicità in … Continued

UK Programmatic In-Housing

Download Adoption Rate, Benefits, Depth, and Types of In-Housing Buying Functions Versus Europe Sponsored by Introduction Executive Summary UK Programmatic In-Housing Report Overview – This report provides survey results on brands’ adoption rate of programmatic in-housing, in-housing drivers, type and depth of in-house buying functions, and General Data Protection Regulation (GDPR) impact focusing on the … Continued

IAB Research Hub

IAB Research tackles some of the biggest questions the industry faces. We arm you with insights into how digital advertising works, ideas about how to build marketing strategies, and information about how markets are moving. 2018 IAB Research Released Data Direct Brands Data 2019 Outlook for Data Marketers, publishers, marketing service providers, and technology developers … Continued

Digital Out-of-Home Best Practices

The comprehensive compilation of best practices for digital out of home (DOOH) media. Digital-Out-of-Home Best Practices is a collaborative joint venture between the Digital Place Based Advertising Association (DPAA), Digital Signage Federation (DSF), Interactive Advertising Bureau (IAB), Geopath, and Out of Home Advertising Association of America (OAAA). Half of the project funding was provided by … Continued

California Consumer Privacy Act Roadmap

The California Consumer Privacy Act (CCPA) takes effect January 1, 2020 and will have profound implications on the digital advertising industry. This “Roadmap” provides a structured and comprehensive framework of CCPA’s obligations as they relate to those in the digital advertising industry who collect, sell and/or disclose personal information. Use this Roadmap as both a desk reference and compliance tool … Continued

2019 Outlook for Data

Marketers, publishers, marketing service providers, and technology developers expect their spending on data and data-related services to increase in 2019, according to “The Outlook for Data 2019: A Snapshot Into the Evolving Role of Audience Insight” the fourth annual benchmarking report conducted on behalf of the IAB Data Center of Excellence released today by the … Continued

How To Build a 21st Century Brand Report

At the 2019 Annual Leadership Meeting, IAB released the second version of its Direct Brand Economy report entitled How to Build a 21st Century Brand. This study is an in-depth illustration and analysis of how direct brands are driving a tremendous transformation in the way consumer goods and services are created, marketed, and sold. Download … Continued

2019 IAB 250 Direct Brands to Watch Methodology

The 2019 IAB 250 Direct Brands to Watch combines data from sources including Dunn & Bradstreet, Rival IQ, and CB Insights to capture the relative position of the direct-to-consumer businesses within the specified domain. This presentation lists KPIs included in the ranking algorithm and identifies the seven primary characteristics of direct brands. Download the Presentation … Continued