IAB Research Archives

2019     2018     2017     2016     2015     2014     2013     2012     2011     2010

A Day in the Life of Video Viewers

The influence of consumer motivations/mindset on digital video and ad receptivity This study looks into the different ways consumers watch digital video – going beyond dayparts, demos and/or personas. It illuminates how perception of different types of video advertising is impacted by the motivations and mindset a consumer is experiencing as they choose to watch. The … Continued

Video Advertising Spend Report 2019

Ad spend in digital video continues to accelerate: Marketers report an increase for digital video budgets by 25% y/y. We are seeing this growth occur across all categories—with Media and Entertainment reported up +75%, and Fashion and Apparel up +45%, since 2018. NewFronts are a prominent driver of this growth. According to this report, 84 … Continued

Internalisation programmatique en France

Download Taux d’adoption, avantages, degrés et types de fonctions d’achat intégré par rapport à l’Europe Commandité par Introduction Résumé Aperçu du rapport sur l’internalisation programmatique en France – Ce rapport fournit les résultats d’enquête sur le taux d’adoption de l’internalisation programmatique par les marques. Il aborde aussi les moteurs de l’internalisation, les types et les … Continued

Internalización de la programática en España

Download Tasa de adopción, beneficios, grados y tipos de funciones de compra interna en España frente a Europa Patrocinado por Introducción Resumen ejecutivo Resumen del informe Internalización de la programática en España – Este informe proporciona resultados de encuestas sobre el índice de adopción de las marcas de la internalización (in-housing) de la programática, impulsores … Continued

European Programmatic In-Housing: Adoption Rate, Benefits, Depth, and Types of In-House Buying Functions

View country-specific reports: France  (in French) |  Germany  (in German) |  Italy (in Italian)  |  Spain  (in Spanish) |  UK Programmatic In-Housing Report Overview – This report provides survey results on 950 brands’ adoption rate of programmatic in-housing, in-housing drivers, type and depth of in-house buying functions, and General Data Protection Regulation (GDPR) impact within … Continued

Inhousing programmatischer Werbung in Deutschland

Download Einführungsrate, Nutzen, Tiefe und Art der Inhouse-Kauffunktionen i. Vgl. zu Europa Gesponsert von Einleitung Kurzfassung Zusammenfassung des Berichts über das Inhousing programmatischer Werbung in Deutschland – Dieser Bericht enthält die Ergebnisse einer Umfrage über die Einführungsrate des Inhousings programmatischer Werbung, die begünstigenden Faktoren des Inhousings, die Art und den Umfang der Inhouse-Kauffunktionen und die … Continued

Spain Programmatic In-Housing

Download Adoption Rate, Benefits, Depth, and Types of In-Housing Buying Functions Versus Europe Sponsored by Introduction Executive Summary Spain Programmatic In-Housing Report Overview – This report provides survey results of brands’ adoption rate of programmatic in-housing, in-housing drivers, type and depth of in-house buying functions, and GDPR impact focusing on Spain within the context of … Continued

Italy Programmatic In-Housing

Download Adoption Rate, Benefits, Depth, and Types of In-Housing Buying Functions Versus Europe Sponsored by Introduction Executive Summary Italy Programmatic In-Housing Report Overview – This report provides survey results on brands’ adoption rate of programmatic in-housing, in-housing drivers, type and depth of in-house buying functions, and GDPR impact focusing on Italy within the context of … Continued

Germany Programmatic In-Housing

Download Adoption Rate, Benefits, Depth, and Types of In-Housing Buying Functions Versus Europe Sponsored by Introduction Executive Summary Germany Programmatic In-Housing Report Overview – This report provides survey results of brands’ adoption rate of programmatic in-housing, in-housing drivers, type and depth of in-house buying functions, and GDPR impact focusing on Germany within the context of … Continued

France Programmatic In-Housing

Download Adoption Rate, Benefits, Depth, and Types of In-Housing Buying Functions Versus Europe Sponsored by Introduction Executive Summary France Programmatic In-Housing Report Overview – This report provides survey results of brands’ adoption rate of programmatic in-housing, in-housing drivers, type and depth of in-house buying functions, and GDPR impact focusing on France within the context of … Continued