IAB Research Archives

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Financial Services and Digital Influence Report

Consumer confidence is up and more and more consumers are investing in the market in some way:  Stocks, 401ks, IRAs, bonds or mutual funds. These investors are likely to use a variety of financial services. Moreover, they are planning to open new accounts and to buy or switch insurance. US consumers, especially those invested in … Continued

IAB Research Hub

IAB Research tackles some of the biggest questions the industry faces. We arm you with insights into how digital advertising works, ideas about how to build marketing strategies, and information about how markets are moving. 2017 IAB Research Released Ad Revenue Cross Media Digital Advertising Digital Ad Industry Digital Influence Digital Usage Trends Digital Video Mobile … Continued

Keeping Up On Cross-Platform Video Measurement

The rapid shift in consumer behavior towards multiscreen viewing has opened up a plethora of platforms and access points for brands and marketers to reach, connect, and engage with their desired audiences. While multiscreen viewing presents new monetization opportunities to publishers and content creators, counting the unduplicated audience across screens and devices continues to be … Continued

The Mobile Identity Guide for Marketers

Imagine for a moment that you’re a brand marketer–or an agency working with said marketer–who happens to have a pretty rich data set.  You have audience data from your owned and operated sites and apps, and a subscriber base with master IDs tied to credit card transactions, all kept neatly in a proprietary CRM database. … Continued

Always On: A Global Perspective of Mobile Consumer Experience

Smartphone users, no matter their location, access the internet via mobile web and mobile apps at least once a day (mobile web: 88% and mobile apps: 84%) according to “Always On – A Global Perspective of Mobile Consumer Experience,” an in-depth survey released today by IAB Global Research. This report was compiled from 18 countries around the … Continued

The Changing TV Experience Study 2017

Streaming Enabled TVs have changed the way Americans watch television, according to the “The Changing TV Experience Study 2017,” the third in a series the IAB released during the 2017 Digital Content NewFronts. 56% of U.S. Adults own a Streaming Enabled TV which is a 56% rise from 2015. The majority of time Americans are watching … Continued

Original Digital Video Ad Spend Has Doubled Since 2015

Advertiser investment in original digital video programming has nearly doubled over the past two years with 80% of brand and agency executives are planning to spend even more on original digital video this year, according to the 4th annual “Digital Content NewFronts: Video Ad Spend Study.” Original digital video is gaining a greater share of … Continued