IAB Research Archives

2017     2016     2015     2014     2013     2012     2011     2010

The OTT Co-Viewing Experience: 2017

The IAB Digital Video Center of Excellence has identified OTT/Connected TV as one of its research priorities in 2017. During the first half of 2017, the IAB Digital Video Center released the Video Content Discovery Study and the Changing TV Experience Study to understand the awareness and discovery patterns of video content across platforms, including … Continued

Media Influence on Telecom Purchases

IAB conducted a custom analysis of syndicated Prosper Insight data to look at the consumer purchase plans and media behaviors of US consumers around Telecommunications Services and Mobile Phones. The study compared the purchase plans and influence of various media types on US Adults 18 and older and compared them to Hispanic Americans, African Americans … Continued

Financial Services and Digital Influence Report

Consumer confidence is up and more and more consumers are investing in the market in some way:  Stocks, 401ks, IRAs, bonds or mutual funds. These investors are likely to use a variety of financial services. Moreover, they are planning to open new accounts and to buy or switch insurance. US consumers, especially those invested in … Continued

IAB Research Hub

IAB Research tackles some of the biggest questions the industry faces. We arm you with insights into how digital advertising works, ideas about how to build marketing strategies, and information about how markets are moving. 2017 IAB Research Released Ad Revenue Cross Media Digital Advertising Digital Ad Industry Digital Influence Digital Usage Trends Digital Video Mobile … Continued

Keeping Up On Cross-Platform Video Measurement

The rapid shift in consumer behavior towards multiscreen viewing has opened up a plethora of platforms and access points for brands and marketers to reach, connect, and engage with their desired audiences. While multiscreen viewing presents new monetization opportunities to publishers and content creators, counting the unduplicated audience across screens and devices continues to be … Continued

The Mobile Identity Guide for Marketers

Imagine for a moment that you’re a brand marketer–or an agency working with said marketer–who happens to have a pretty rich data set.  You have audience data from your owned and operated sites and apps, and a subscriber base with master IDs tied to credit card transactions, all kept neatly in a proprietary CRM database. … Continued

Always On: A Global Perspective of Mobile Consumer Experience

Smartphone users, no matter their location, access the internet via mobile web and mobile apps at least once a day (mobile web: 88% and mobile apps: 84%) according to “Always On – A Global Perspective of Mobile Consumer Experience,” an in-depth survey released today by IAB Global Research. This report was compiled from 18 countries around the … Continued