IAB Research Archives

2018     2017     2016     2015     2014     2013     2012     2011     2010

California Consumer Privacy Act Roadmap

The California Consumer Privacy Act (CCPA) takes effect January 1, 2020 and will have profound implications on the digital advertising industry. This “Roadmap” provides a structured and comprehensive framework of CCPA’s obligations as they relate to those in the digital advertising industry who collect, sell and/or disclose personal information. Use this Roadmap as both a desk reference and compliance tool … Continued

2019 Outlook for Data

Marketers, publishers, marketing service providers, and technology developers expect their spending on data and data-related services to increase in 2019, according to “The Outlook for Data 2019: A Snapshot Into the Evolving Role of Audience Insight” the fourth annual benchmarking report conducted on behalf of the IAB Data Center of Excellence released today by the … Continued

How To Build a 21st Century Brand Report

At the 2019 Annual Leadership Meeting, IAB released the second version of its Direct Brand Economy report entitled How to Build a 21st Century Brand. This study is an in-depth illustration and analysis of how direct brands are driving a tremendous transformation in the way consumer goods and services are created, marketed, and sold. Download … Continued

2019 IAB 250 Direct Brands to Watch Methodology

The 2019 IAB 250 Direct Brands to Watch combines data from sources including Dunn & Bradstreet, Rival IQ, and CB Insights to capture the relative position of the direct-to-consumer businesses within the specified domain. This presentation lists KPIs included in the ranking algorithm and identifies the seven primary characteristics of direct brands. Download the Presentation … Continued

Video Landscape Report

The current video landscape is complex and evolving due to the confluence of technological innovations and consumer behavior shifts. As part of our continued effort to simplify video and educate the advertising marketplace about the growth and value of video, the IAB Video Center of Excellence has created this “Video Landscape Report.” It was compiled … Continued

The State of Data 2018

In 2018, U.S. companies are accelerating their spending on third-party, audience data for advertising and marketing efforts. American companies are expected to spend nearly $19.2 billion on the acquisition of audience data and on solutions to manage, process, and analyze this data—a figure that represents a 17.5 percent increase from the prior year. This expected … Continued

Defining the Data Stack 2018

The world of brands is changing: barriers to entry have collapsed and the path to consumers is direct. A new wave of brands who engage with consumers directly have risen and have been able to successfully establish themselves among consumers. Direct Brands have done this by applying insights and learnings derived from the data at … Continued

Direct Brands 2018 Founders’ Insights

What are Direct Brands? How do they behave? How do they sell? IAB’s CEO, Randall Rothenberg, and Mark Shmulik revealed findings from IAB’s inaugural Direct Brands 2018 Founders’ Insights at the 2018 Direct Brand Summit, based on research collected across a survey, round table discussion, and one-on-one interviews with founders. Key findings include: Direct brands … Continued