IAB Research Archives

2018     2017     2016     2015     2014     2013     2012     2011     2010

Ad Receptivity and the Ad-Supported OTT Video Viewer

This in-depth study by IAB and MARU/Matchbox both sizes the audience and provides demographics of U.S. video streamers watching Ad-Supported Over-the-Top (ASV OTT) video. It reveals an opportunity for brands to connect directly with key consumer segments through ad-supported video (ASV) delivered over-the-top (OTT). Once ASV OTT viewers were identified, a deep dive survey further … Continued

Live Video Streaming: A Global Perspective

As the adoption of live video streaming continues to increase, publishers and advertisers are finding new and creative ways to engage with a growing live audience. But what live streaming experiences do consumer prefer? How do streaming habits differ by country and region? And what untapped advertising opportunities exist in this dynamic format? The first … Continued

IAB Guide to Learning & Development Best Practices

The media and marketing industries are beset by technological shifts and evolving consumer trends that create an urgent need for on-going employee training. The field of Learning & Development is dedicated to improving team and individual performance by honing skills and knowledge required for businesses to stay productive and competitive.  Investing in a comprehensive learning … Continued

IAB Research Hub

IAB Research tackles some of the biggest questions the industry faces. We arm you with insights into how digital advertising works, ideas about how to build marketing strategies, and information about how markets are moving. 2018 IAB Research Released Ad Revenue Digital Advertising Digital Ad Industry Digital Video Mobile Social Media Ad Revenue Full Year … Continued

Building 21st Century Brands: Video Creative Innovation

Innovation in video creative has multiple elements, encompassing content, storytelling, creative formats, and technology. This whitepaper about Video Creative Innovation is a first step in contributing to video advertising innovation and has three objectives: Encourage innovation in video advertising content and formats Help inform which video advertising content and formats improve the consumer experience and … Continued

Video Landscape Report

The current video landscape is complex and evolving due to the confluence of technological innovations and consumer behavior shifts. As part of our continued effort to simplify video and educate the advertising marketplace about the growth and value of video, the IAB Video Center of Excellence has created this “Video Landscape Report.” It was compiled … Continued

Increased Spending in Original Digital Video Programming and Mobile Video

Nearly 60% of marketers’ digital advertising budgets are allocated to digital video according to the 5th annual “Digital Content NewFronts: Video Ad Spend Study 2018.” Half of advertisers will increase spending on digital video, mobile video, and advanced TV, and two-thirds of advertisers will shift funds from TV budgets to fund their digital video advertising. … Continued

Digital Video Viewers And Brand Connection

The IAB Digital Video Center of Excellence has conducted a primary consumer research study to gain a deeper understanding of digital video viewers and their connection with brands. The study aims to: Develop a deep understanding of the Original Digital Video (ODV) audience and gain insight into the connection between ad-supported ODV viewers and brands … Continued