Inside Influencer Marketing: Success Strategies & Pitfalls to Avoid

July 18, 2018 • 8:00am - 12:00pm New York, NY

Register via the link in your email invitation. Qualified brands and agencies interested in attending can request an invitation here.



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Join us in New York City as we discuss one of the hottest topics at Cannes! We’re going inside the world of influencer marketing to address everything you need to leverage its power for your brand!

Influencer marketing is proving to be an effective and compelling way to engage with consumers in an authentic and impactful environment. By leveraging talent-driven branded content and native advertising opportunities, marketers, agencies and publishers can maximize their exposure across digital platforms. As expected, with the good come the pitfalls you can avoid.

With expert speakers discussing topics such as influencer selection, pricing, disclosure and bots (yes, bots!), you’ll walk away with actionable insights you can put to use today and in the future.

We hope to see you for this revealing half-day session. Enjoy a networking breakfast with your peers before diving in to the compelling sessions! Goodie bags, too!

 

Presented by the IAB Social Media/Native/Content Committee in partnership with:

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Topics Will Include

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Influencer Identification
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Cost & Execution
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Measurement & Data – ROI
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Bots (yes, bots)
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Disclosure

2018 ATTENDEES

Join executives from leading brands and agencies including:

VENUE

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