Our Mission

Mission

The Experience Center exists to help the industry future-proof and play an intentional and active role in shaping the future of advertising. We focus on emerging advertising channels and evolving consumer behaviors to help the industry understand and reach the consumer of today and tomorrow.

Our Work

  • Future-proofing and how to reach the audiences of tomorrow
  • Innovation-focused buy and sell-side conversations
  • Big picture discussions about the implications of technological and consumer shifts for the digital media industry
Interested in participating in Media Center initiatives?
Join a Group

Who We Are

Who We Are

Browse all

Our Initiatives

Our Initiatives

  • In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality (AR) Measurement Guidelines to establish clear and consistent definitions and measurement guidelines for ads within Augmented Reality campaigns. The IAB AR Measurement Guidelines Task Force, working with MRC, set forth guidelines for advertisers and marketers to quantify how much media … Continued
    Read More  
  • In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality (AR) Measurement Guidelines to establish clear and consistent definitions and measurement guidelines for ads within Augmented Reality campaigns. The IAB AR Measurement Guidelines Task Force, working with MRC, set forth guidelines for advertisers and marketers to quantify how much media … Continued
    Read More  
  • Brand Disruption
    Brand Disruption
    In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality (AR) Measurement Guidelines to establish clear and consistent definitions and measurement guidelines for ads within Augmented Reality campaigns. The IAB AR Measurement Guidelines Task Force, working with MRC, set forth guidelines for advertisers and marketers to quantify how much media … Continued
    Read More
  • Consumers
    Consumers
    In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality (AR) Measurement Guidelines to establish clear and consistent definitions and measurement guidelines for ads within Augmented Reality campaigns. The IAB AR Measurement Guidelines Task Force, working with MRC, set forth guidelines for advertisers and marketers to quantify how much media … Continued
    Read More

Recent Updates

Updates from the Experience Center

Filter by:

Topic
Type
Load More