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IAB Webinars – Archive

October 31, 2017 Troubleshooting Video Ads: Debugging Broken Creatives Using VAST Error Codes
If you have been involved with Video Advertising, you already know that there are a number of challenges in delivering video ads successfully. In this webinar, our speakers will go over a number of issues they have faced in the past, and will provide a deeper understanding of the VAST error codes as well as other video creative issues. We will also release a useful resource detailing common root causes for various VAST error codes that should help you debug video ad delivery issues.
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October 26, 2017 How to Monetize Mobile and What Works
Consumer time spent is higher on mobile than desktop, however it hasn’t completely translated to advertising dollars for publishers on mobile. Have you heard enough of the challenges in monetizing mobile content and wondered what is currently working for publishers? Join us and hear from industry leaders about how to monetize your mobile inventory through

  • Mobile Optimized Creative Formats
  • Mobile Data Targeting and Audience Segmentation
  • Programmatic Technologies

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September 20, 2017 How Marketers Can Capitalize on Attention on Mobile Apps
More than half digital media time spent is on apps, according to comScore 2017 U.S. Mobile App Report. However, apps are often stigmatized as the arena for social-centric performance-marketing only. While social apps are popular, mobile apps across categories like news, entertainment, sports, and gaming have become universal and they reach valuable users across demographics and psychographics, offering brands engaged audiences.Go to Webinar Recording
July 13, 2017 How to Use Data to Understand the Country – and Transform Your Strategy
For most digital publishers, there are two uses for data today: machine learning to optimize your tactics and human learning to drive your strategy. In this webinar, Dr. Jon Roberts, Chief Innovation Officer, Dotdash, will discuss how publishers should listen to the internet everyday in order to transform their overall strategy.
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May 22, 2017 VAST4 and Server Side Ad Insertion – Technology and Best Practices Webinar
On this Webinar hosted by the IAB Tech Lab, domain experts from Google/DoubleClick and Ad-ID will discuss the standards, technology and best practices around using SSAI and VAST4.Go to Webinar Recording
April 18, 2017 The Value of the Advertising-Supported Internet Ecosystem
The Interactive Advertising Bureau recently released the third iteration of the Economic Value of Advertising-Supported Internet Ecosystem study. The study aims to quantify the contribution of the industry to employment and GDP at the national, state, and congressional district levels.Go to Webinar Recording
March 29, 2017 Key Marketing Strategies: Digital Audio’s Value Proposition
Innovation in connected cars, smartphones, wearables, and home appliances means that today’s consumer is constantly online. In this overcrowded connected media environment, consumers are bombarded with impressions, leaving advertisers searching for opportunities to penetrate the clutter. Digital Audio’s unique ability to overcome these challenges makes it an important tool for today’s marketers.Go to Webinar Recording
March 23, 2017 IAB Cross Media Ad Effectiveness Study Webinar
IAB and Research Now walk through the findings of the IAB’s Cross Media Ad Effectiveness Research.Go to Webinar RecordingDownload the presentation
December 14, 2016 Monetizing OTT – What’s Holding Us Back?
Publishers are launching an increasing amount of premium content on OTT platforms. With the movement of audiences to this channel the expectation is that ad dollars should follow. But in reality publishers are leaving money on the table. In this webinar, Ooyala and TubeMogul discuss how in the new world of OTT, viewing is rising but monetization isn’t keeping pace. Learn what is holding monetization back, who is responsible for enabling these opportunities, the challenges publishers face, and how they can take charge of existing disparities to maximize their OTT futures.Go to Webinar Recording
November 10, 2016 Driving Data Conversations Forward: Introducing the IAB Data Maturity Model
The IAB and the IAB Data Center of Excellence recently developed the IAB Data Maturity Model. This new benchmarking system enables brands, agencies, publishers, and data technology vendors to determine where they or their clients and prospects rank in data usage sophistication, guiding further investment, implementation, and strategy. This webinar will explore how this framework can help publishers, agencies, brands and data providers to partner more effectively and drive data conversations.
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November 1, 2016 IAB Internet Advertising Revenue Half Year 2016 Report
Digital Ad Revenues Grow 19% Year-Over-Year in First Half of 2016, Hitting Landmark High of $32.7 Billion.
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October 27, 2016 The Data Centric Organization Transforming for the Next Generation of Audience Marketing
In recent decades, advertising and marketing have undergone a number of transformative shifts. Underlying the change has been a common theme: the growing role of data. But while data has proliferated in volume and availability, the organizations that aim to use it haven’t evolved at the same pace. Many enterprises remain saddled with legacy technology, operating processes and talent constraints that keep them from realizing the potential of the information at their disposal.With this in mind, DMA and IAB’s Data Center of Excellence teamed up with Winterberry Group to explore the challenges and opportunities data users are encountering in their efforts to become “data-centric” across all facets of their interactions. In this webinar, we’ll review the results of Winterberry Group’s research, highlighting:• The role that people, technology platforms, supply chain partners and business processes play in supporting a “data-centric” business transformation
• Challenges and pitfalls that marketers, publishers and others encounter in their efforts to leverage data across their businesses, and
• A framework for marketing and advertising practitioners to adopt as they attempt to make data more integral to their organization’s work.*This webinar qualifies for 1.0 CE credits toward IAB Digital Media Sales and IAB Digital Ad Operations Recertification
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October 26, 2016 The IAB New Ad Portfolio: What, Why, & When
In this Webinar, you will learn more about the IAB New Standard Ad Unit Portfolio that will be released in 2017 – currently in public comment until November 28, 2016.IAB released a complete overhaul of the IAB Standard Ad Unit Portfolio for public comment, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of Lightweight, Encrypted, AdChoice supported and Non-invasive advertising. Developed by the IAB Tech Lab, the revised portfolio is based on HTML5 technology and comprised of flexible display ads, mobile ads, video ads, native ads, also introducing guidelines for new content experiences such as virtual reality and social messaging ads.Visit www.iab.com/newadportfolio for further information and to view examples
Go to Webinar RecordingQ&A Session Post Webinar
October 18, 2016 IAB Make Mobile Work Webinar Series: Mobile App Engagement
You worked really hard to get your app in the app store and make users aware of it and install it. However, there is a big gap between downloads and active users. Also you would like your active users to engage with the app more often. How to draw your users back to the app and increase their time spent within your app through engagement ad campaigns? This webinar offers practical, tactical advice on ad campaigns for engaging your mobile app users. We’ll help you understand how to find the most qualified audience, pique their interest, and measure success. *This webinar qualifies for 1.0 CE credits toward IAB Digital Media Sales and IAB Digital Ad Operations Recertification
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August 30, 2016 4 Ways Publishers Can Use Location to Enhance Ad/Content Products
Location-enabled inventory usually drives an increase between 20%-30% in eCPMs for publishers, according to an IAB survey in late 2015. Location-targeted mobile ad spend is expected to grow from $8.4 billion in 2015 to $11.3 billion in 2016. It is an area of tremendous potential for publishers. *This webinar qualifies for 1.0 CE credits toward IAB Digital Media Sales and IAB Digital Ad Operations Recertification
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August 4, 2016 IAB Make Mobile Work Webinar Series: Make Mobile Advertising Welcome
In today’s mobile advertising world, marketers must be continually mindful of how consumers experience their ad creatives. This webinar addresses how to develop ads that deserve to be called “creatives” and that consumers will not only tolerate but actually welcome. Join Karin Hennessy, Product Manager at Google, as she discusses the following key issues along with Celtra and Padsquad. *This webinar qualifies for 1.0 CE credits toward IAB Digital Media Sales and IAB Digital Ad Operations Recertification
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August 3, 2016 The Need for Speed: Four Main Elements that Impact Page Load for Publishers
In an age where users expect content to be readily available and easily accessible, it is increasingly challenging for publishers to provide a seamless user experience. In addition to delivering that experience, publishers rely on digital advertising to generate revenue for their business. Both are increasingly linked to speed.So why is speed top of mind now? The recent rise of container solutions, header bidding and the shift to mobile have created competition for the same resources in the user’s browser or app that are required to quickly load a page, making it critical for the entire online advertising ecosystem to solve for speed and minimize latency. IAB and OpenX explore the four main elements that impact page load and how publishers can optimize for speed. *This webinar qualifies for 1.0 CE credits toward IAB Digital Media Sales and IAB Digital Ad Operations Recertification
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August 2, 2016 HTML5 Platform Showcase
As more and more networks and platforms transition to HTML5, operational efficiency for building and delivering is a priority for the industry. This event focuses on how HTML5 creative platforms can help overcome challenges and take advantage of opportunities HTML5 offers to build better digital ads.
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June 28, 2016 Mobile Engagement Currencies You Can Trust: How to Create and Cultivate Sustainable Brand Engagements
As investment into mobile advertising accelerate, ad fraud and ad blocking concerns are also on the rise. Will this booming industry be sustainable without advertiser confidence and user acceptance? What does it mean to put the user-first in mobile campaigns? How can advertisers define and trade with the right metrics to achieve mobile campaign success?This webinar explores how to qualify and measure mobile engagements to create and cultivate sustainable brand engagement.Presenters:
Fred Joseph, US CEO and Global COO, S4M
Tom Cijffers, Chief Client Officer, MediaCom USA
Joe Laszlo, VP Industry Initiatives, IAB *This webinar qualifies for 1.0 CE credits toward IAB Digital Media Sales and IAB Digital Ad Operations RecertificationGo to Webinar Recording
June 23, 2016 The Role of Digital Data for the Modern Marketer
Patrick Dolan of Interactive Advertising Bureau speaks with Frannie Danzinger of 6sense, Jason Downie of Lotame, and Stacia O’Connor of eXelate/Nielsen about where digital data is today and where it is heading in an omni-channel world.
Video Recording
June 15, 2016 TV 2020: Clear Vision of the Future of TV Advertising
From apps to OTT to mobile devices, new advances in technology and content delivery have blurred the delineation between TV and digital video. TV is beginning to embrace and gain access to what has traditionally made digital so powerful – the application of precise data segmenting and measurement. TV buyers can now apply massive data sets to their strategy, understanding much more about a consumer than the traditional “age and gender” demographics. This webinar demystifies the elusive Programmatic TV landscape while offering modern strategies for planning holistic TV and digital video advertising campaigns. Speakers discussed the declining silos of ad delivery, measurement and optimization as well as the ROI benefit of leveraging cross-platform marketing initiatives.Go to Webinar Recording
June 9, 2016 IAB Make Mobile Work Webinar Series: Build Creatives that Work Across Devices
To effectively engage the “liquid consumer” as they move from screen to screen throughout the customer journey, marketers need to understand how to build unified, high-quality creative that captures attention while delivering the best user experience regardless of which device the consumer is using. The good news is, with HTML5, the promise of developing and delivering rich cross-screen experiences with full interactivity and motion graphics (without compatibility issues), is now a reality. Key questions remain however, including how to break through operational silos to integrate scalable designs that are both impactful and respectful of the consumer experience. AvatarLabs, Campbell Soup Company, and Kargo discussed how new approaches and tools for cross-screen creative are inspiring a shift in creativity, execution and performance. This webinar covers:

  1. A Brand Perspective on How to Choose the Right Partners
  2. How to Adapt Production Workflow
  3. Creative Best Practices and Case Examples

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June 8, 2016 3MS Progress: Transitioning from Improving Advertising Delivery to Understanding Advertising’s Value

This webinar covers a summary of the study which focused on impact of viewability on ad recall as well as impact of time in view for a variety of ad formats and scenarios. As well as 3MS Progress: Transitioning from Improving Advertising Delivery to Understanding Advertising’s Value. Plus, updates on:

  1. The key provisions of the Digital Audience Currency guidelines (now in-process) and the cross-media Audience Currency Guideline (soon to be initiated)
  2. MRC’s plans for the remaining 3MS principles — focused on the engagement, effectiveness and value of advertising.

Additionally, the MRC provides an update on the Mobile Viewable Impression guidelines, which are close to completion, and implementation of the Invalid Traffic guidelines (the vendor implementation grace-period recently expired).  This will be the first time the projects related to engagement, ad-effectiveness and ad-value will be reviewed, with MRC plans identified.

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May 25, 2016 Content Marketing Campaign Metrics: Moving Beyond the Click
The definition of campaign success is shifting from tracking clicks to ensuring a more meaningful exchange between a brand and their audience. Andrew Stark, SVP of Content Solutions at Pulsepoint and a cadre of experts from MOAT Analytics, AKQA, and TaylorMade-adidas Golf Company explored metrics that matter, including time spent on a page, scroll depth, scroll velocity, and social actions taken once the user arrives on the page.
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March 22, 2016 IAB International Webinar: Digital Video
Learn about the genesis of the IAB Digital Video Center of Excellence, its key initiatives, the video technical group’s updates, and the growth of the IAB NewFronts. Leaders from IAB Russia, IAB UK, and IAB Europe shared their key projects around digital video and discussed recent and upcoming IAB video research.
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March 22, 2016 3MS Educational Forum
Participants in this session were the first to see, hear, learn, and discuss the Primer for Publishers on Improving Ad Viewability. Developed and written by IAB member leaders, the primer distills hours of collective wisdom on how to ensure accurate measurement, site design, good UX and get better viewability.
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February 12, 2016 What’s New in the IAB Digital Video In-Stream Ad Format Guidelines
The IAB Tech Lab published the Digital Video In-Stream Ad Format Guidelines in January 2016 – the first major update to the document since 2008. These guidelines provide guidance on minimum submission recommendations for ads used in digital video streams, and feature elements of interest to video content publishers, video ad developers, creative agencies, production studios, and video ad technology and ad-serving partners. They also accommodate high-quality video needs for cross-screen linear advertising in mobile, desktop, and TV online. In this webinar, project contributor Ryan Vega, Lead Digital Video Publisher at Hulu, and leads from the IAB Tech Lab, discussed ways that video companies can utilize the new guidelines and how this document complements the recently-released VAST 4.0.
View Presentation Slides
 February 5, 2016 Understanding and Adopting VAST 4.0
The IAB Tech Lab published the Digital Video Ad Serving Template (VAST) 4.0 in January 2016 – a document with significant updates that help publishers monetize long-form video content through improved delivery and measurement of digital video advertising.This webinar, hosted by the IAB Tech Lab and members of the Digital Video (DV) Technical Standards Working Group (including contributors Mike McLeod from PGA TOUR and Saar Paamoni from DoubleVerify), reviewed the the revised specifications, including what went into developing VAST 4.0, the challenges it solves, and ways companies in the online video ecosystem can adopt 4.0. The recording of the webinar includes all discussions and Q&A.
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December 2, 2015 IAB Make Mobile Work Webinar: Promoting Mobile Apps
Building an app can be a great way to create a deeper relationship with customers, or gain a new audience. But once you build an app, how do you make sure people who should know about it can find it? This webinar offered practical, tactical advice on ad campaigns for promoting mobile apps that will help you understand how to find the most qualified audience, pique their interest, and measure success.
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December 1, 2015 IAB/EY Webinar: What is an Untrustworthy Supply Chain Costing the Digital Ad Industry?
IAB and EY held a webinar to share the findings from the first independent assessment of the costs associated with digital advertising supply chain issues such as invalid traffic, infringed content, and malvertising.The report, “What is an Untrustworthy Supply Chain Costing the Digital Advertising Industry?,” identifies areas of corruption in the digital advertising supply chain and estimates their costs to the U.S. ecosystem. It provides an in-depth view of where the ecosystem must go to solve supply chain issues, and for the first time, comprehensively estimates the costs to the U.S. digital advertising ecosystem. The study also provides benchmarks against which to assess future progress in securing a trustworthy supply chain.
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November 19, 2015 New IAB and Winterberry Group webinar: “Data as Competitive Advantage”
In this webinar, Patrick Dolan, Executive Vice President and COO, IAB, and Jonathan Margulies, Managing Director, Winterberry Group, presented the IAB and Winterberry Group’s latest white paper, “Data as Competitive Advantage.” The research explores how practitioners are leveraging data to fuel marketing, advertising and media efforts today, how that data’s contribution is evaluated and what resources will be needed to fuel more valuable data-driven efforts moving forward.
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October 21, 2015 Half Year 2015 IAB Internet Advertising Revenue Report Webinar
IAB and PWC gave an overview of the latest digital and mobile ad revenue numbers from the Half Year 2015 IAB Internet Advertising Revenue Report. The results of this report were considered the most accurate measurement of Internet/online advertising revenues since the data is compiled directly from information supplied by companies selling advertising online. This survey conducted independently by PricewaterhouseCoopers and is released in full twice a year.
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October 14, 2015 IAB Make Mobile Work Webinar: Cross-Device Measurement
This webinar gave a sense of the state of the science and art of cross-device measurement. How can you know who is seeing your advertising or content, and how they traverse different screens and devices? This provided practical examples and share learning that will help you navigate better in the omni-screen world.
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September 1, 2015
Essentials to Successful HTML5 Transition
The audience capable of viewing Flash content continues to diminish. Mobile devices unable to play Flash content, combined with changes to the major desktop browsers are rapidly accelerating this downward trend. HTML5 is the logical migration path for ad creative. However, HTML5 for digital advertising has many fundamental differences from Flash development. Many elements play a role in the HTML5 development workflow, ranging from tools to video formats, to browser differences, code libraries, testing, and more.The below panel of experts from Yahoo and PointRoll addressed the most pressing questions about how to manage the transition to HTML5.

•    Shailley Singh, IAB
•    Dan Mouradian, Cofactor
•    Rob Hall, Cofactor
•    Yael Avidan, Yahoo
•    Danny Roosevelt, Brightroll

The webinar focused on key considerations around:
1. Optimizing HTML5 Ads
2. Animations and Video
3. Tracking implementation


IAB Webinars - Archive
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August 11, 2015
Field Guide for Validating Premium Ad Inventory, filtering out Non-Human Traffic
Many of the current technologies used to detect fraud are great at detecting the amount of fraud (e.g., post-bid analysis). However, we need more technologies and techniques that focus on how to stop fraud before it happens. Having continuous, real-time data is important for this; but equally important are the policies and disclosures of the publishers and ad networks themselves.
Ask our panel of experts your most challenging questions regarding digital ad fraud. Key takeaways include:
• The State of Digital Ad Fraud — Terminology, landscape and trends
• The advertiser and publisher perspective — Top issues and concerns
• Tools of the trade and best practices — The different technologies and approaches to detecting and mitigating digital ad fraud
• Anatomy of a successful premium ad inventory program — Whitepages’ guiding principles, policies and procedures
IAB Webinars - Archive
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July 13, 2015
TAG: The latest on the Trustworthy Accountability Group
Without trust between marketers, publishers, consumers, and the multitude of parties in between, the growth of our industry—and by extension all of the monumental innovations our industry supports—is indefinitely debilitated. We need an industry-wide behavior change at an unprecedented scale.



July 8, 2015
3MS Educational Forum
Part of a series of 3MS educational forums where publishers can learn and ask questions about challenges and solutions for implementing viewable impression currency measurement and reporting. The overall intent of 3MS is to revolutionize the way digital media is measured, planned, and transacted across the advertising industry in order to make it a more valuable medium for everyone involved in brand advertising. View the July 8 deck (PDF)*Qualifies for 1 CE Credit toward Digital Media Sales Recertification and Digital Ad Operations Recertification.



June 30, 2015
Ad & Traffic Quality: Fraud Prevention in a Premium Programmatic Marketplace
In order to maintain a premium, programmatic marketplace, proven ad quality and traffic quality standards must be agreed to in advance and adhered to by both buyers and publishers. In order to better grasp this intersection of ad quality and traffic quality, John Murphy, VP of Marketplace Quality at OpenX, along with Vin Palozzi from IPG Media Brands representing a buyer, and Jeremy Hlvacek from the Weather Channel representing a publisher, will discuss concerns about quality, as well as how creative categorization, exchange scanners and viewability all play a role in building a premium programmatic exchange.



June 12, 2015
Digital Data Solutions Certification Info Session Webinar
Join us for a discussion about the IAB Digital Data Solutions Certification program. Get all of the answers to your questions regarding the exam, including eligibility, the exam blue print, preparation, testing windows, requirements for maintaining certification, and the incredible impact the certification program has had on the industry since its inception. Interactive Q&A to follow. This is the only official credential in digital advertising that demonstrates individuals have the knowledge needed to manage complex data programs for their clients and across their own company. Webinar Attendees included: Digital Media, Data and Analytics professionals considering taking the exam Managers considering certifying their team HR and Training professionals who are looking for new professional development opportunities.



June 11, 2015
Digital Media Sales Certification Info Session
Get all of the answers to your questions regarding the IAB Digital Media Sales Certification exam, including eligibility, the exam blue print, resources for preparation, testing windows, requirements for maintaining certification, and the incredible impact the certification program has had on the industry since its inception.



June 4, 2015
IAB Mobile Webinar: The State of MRAID
The IAB MRAID standard has reshaped the landscape for mobile rich media advertising, making it much easier for creative shops to build mobile rich media ads that can run across a variety of rich media vendors, apps, and platforms.
This session reviews:

  • What MRAID is and how it works
  • How MRAID fits with the other major IAB creative standards: VPAID, VAST, and SafeFrames
  • The recently released Video Addendum to MRAID
  • Guidance and certification processes for MRAID
  • Future evolutionary paths

Nathan Carver, VP, Engineering, Crisp Media
Jaka Jancar, CTO, Celtra
Danny Roosevelt, Product Manager, Brightroll
Moderator: Joe Laszlo, Senior Director, IAB

This is not a technical conversation—it describes MRAID does for the industry. But it provides valuable information for MRAID newbies and veterans alike.




June 2, 2015
IAB Ad Operations Certification Informational Webinar
Get all of the answers to your questions regarding the exam, including eligibility, the exam blue print, resources for preparation, testing windows, requirements for maintaining certification, and the incredible impact the certification program has had on the industry since its inception. Interactive Q&A to follow. Attendees to this session included Digital Ad Operations professionals considering taking the exam as well as Ad Operations Managers, Executives and Human Resources considering certifying their team.
April 23, 2015 IAB International Webinar: Viewability
This webinar led by Sherrill Mane, Senior Vice President, Research, Analytics and Measurement who will share an update on 3MS and Viewability in the US and Steve Chester, Director of Data & Industry Programmes, who will review where Viewability stands in UK and in Europe
April 16, 2015 Digital Media Sales Certification Info Session
Get all of the answers to your questions regarding the exam, including eligibility, the exam blue print, resources for preparation, testing windows, requirements for maintaining certification, and the incredible impact the certification program has had on the industry since its inception.
April 15, 2015 IAB Webinar: Marketing ROI and Location Data Case Studies
How does location enable you to understand the impact of your digital advertising campaigns and marketing efforts? What mobile capabilities exist to analyze actions taken based on media exposure across platforms? The IAB recently released a primer titled Marketing ROI and Location Data, which helps marketers understand how location data is increasingly being used to measure campaign effectiveness. This webinar will feature an overview of the IAB primer and four case studies illustrating specific applications of location data that will illuminate this topic for newbies and experts alike.
March 24, 2015 3MS Educational Forum
Part of a series of 3MS educational forums where publishers can learn and ask questions about challenges and solutions for implementing viewable impression currency measurement and reporting. The overall intent of 3MS is to revolutionize the way digital media is measured, planned, and transacted across the advertising industry in order to make it a more valuable medium for everyone involved in brand advertising. View the March 24 Deck (PDF) *Qualifies for 1 CE Credit toward Digital Media Sales Recertification and Digital Ad Operations Recertification.
March 17, 2015 Next Generation Retargeting: Cross-Device
Retargeting (also referred to as remarketing) has long been one of the most successful digital strategies for marketers. In today’s multiscreen environment the ability to retarget audiences across screens and devices is a must for any marketer. Join us as we discuss the current cross-screen landscape and hear from successful innovators in the cross-device retargeting space as they take us through methodology, best practices and case studies for this high-performance tactic. Presentations will be followed by a Q&A. Be sure to sign up now as this session will fill up quickly! *Qualifies for 1 CE Credit toward Digital Media Sales Recertification and Digital Ad Operations Recertification.
February 19, 2015 3MS Educational Forum
Part of a series of 3MS educational forums where publishers can learn and ask questions about challenges and solutions for implementing viewable impression currency measurement and reporting. The overall intent of 3MS is to revolutionize the way digital media is measured, planned, and transacted across the advertising industry in order to make it a more valuable medium for everyone involved in brand advertising. *Qualifies for 1 CE Credit toward Digital Media Sales Recertification and Digital Ad Operations Recertification.
January 15, 2015 Digital Media Sales Certification Info Session
Get all of the answers to your questions regarding the exam, including eligibility, the exam blue print, resources for preparation, testing windows, requirements for maintaining certification, and the incredible impact the certification program has had on the industry since its inception.
December 16, 2014 State of Viewability Transaction 2015
In 2011, the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s) and the Interactive Advertising Bureau (IAB) came together to fix digital measurement, by all accounts the single greatest obstacle to marketer, publisher and agency growth. After $6 million of collective investment by the three associations in Making Measurement Make Sense (3MS), we are on the verge of accomplishing something never before achieved in media: a wholesale change in media currency with the aim of improving results for all parties in a transaction. *Qualifies for 1 CE Credit toward Digital Media Sales Recertification and Digital Ad Operations Recertification.
November 4, 2014 IAB Make Mobile Work Webinar Series #4: Measuring Mobile Success for Agencies and Brands.
Hear all about the current state of mobile measurement and best practices for setting campaigns up for mobile measurement success including hands-on examples. download presentation
October 30, 2014 Digital Audio Advertising and the DAAST Spec
Digital Audio is experiencing steady growth, expanding the opportunities for digital advertising spend. Industry adoption of IAB’s recently released Digital Audio Ad Serving Template, known as DAAST, will streamline operational efficiencies for audio advertising and foster innovation. Not only does DAAST standardize audio ad serving, it paves the way for other streaming formats by addressing various environment needs like mobile and in car radios where access to a web browser is limited or doesn’t exist. Join the IAB and the DAAST co-chairs for an overview of Digital Audio advertising and DAAST. download presentation Speakers: Benjamin Masse, Senior Vice President and General Manager, Advertising, Triton Digital Chris Doe, Vice President, Emerging Media Products, Vindico *Qualifies for 1 CE Credit toward Digital Media Sales Recertification and Digital Ad Operations Recertification.
September 18, 2014 IAB Town Hall – Trustworthy Supply Chain: The Language of Fraud
Trust in the digital advertising ecosystem remains a challenge for our entire industry. Fraudulent activity, often sourced from malware infected machines, moves money away from the people and companies generating useful and enjoyable tools and content, while rewarding bad actors. Join the IAB in a session examining the current state of fraud in the industry, the steps being taken to fight this problem, and learn how you can help your organization take action. *Qualifies for 1 CE Credit toward Digital Media Sales Recertification and Digital Ad Operations Recertification.
September 11, 2014 Going Global: Programmatic Audience Development Around the World
Please join us to hear from Jonathan Margulies, The Winterberry Group and the IAB to explore global programmatic dynamics by presenting a snapshot of how publishers, marketers and technologists are “going global” in their practice of programmatic audience development across 12 markets. With conclusions derived through a combination of survey and interview data — encompassing feedback from more than 200 executive-level leaders in the Americas, Europe, Africa, Asia, Australia and the Middle East. The IAB would like to thank our sponsors of this whitepaper – Adobe, DataXu, Visual IQ, Oracle Marketing Cloud, Quantcast and Selligent. download presentation *Qualifies for 1 CE Credit toward Digital Media Sales and DIgital Ad Operations Recertification.
August 12, 2014 IAB Make Mobile Work Webinar Series #3: Mobile Inventory and Targeting for Agencies and Brands.
Learn best practices from brands and publishers on how to buy and target mobile inventory to reach your desired audience.
July 28, 2014 Setting the record straight on Mobile Location Data & Privacy: What you should know.
Mobile location data is being hailed as the long awaited “holy grail” for marketers. This data has been used by publishers, advertisers and marketers as a way to provide consumers with hyper-relevant, context-specific content, messaging and offers. However as excitement for location data grows – so does uncertainty about the best way to integrate this valuable signal while providing transparency and respecting consumers. Join the IAB in conjunction with the DAA and Venable as we uncover the past, present and future of Mobile Location Data and Privacy. Come learn more about existing industry self-regulation guidelines, legal standards and trending topics on the Hill. We will hear from Mike Zaneis, EVP & General Council at IAB, Lou Mastria, Executive Director of the DAA, and Michael Signorelli, Attorney at Venable LLP as they help us better understand the issue and its implications and how we can protect privacy and choice without “opting out” of location data. *Qualifies for 1 CE Credit toward Digital Media Sales Recertification and Digital Ad Operations Recertification.
June 30, 2014 IAB Trustworthy Supply Chain Town Hall
Trust in the digital advertising ecosystem remains a challenge for our entire industry. Fraudulent activity, often sourced from malware infected machines, moves money away from the people and companies generating useful and enjoyable tools and content, while rewarding bad actors. Join the IAB in a session examining the current state of fraud in the industry, the steps being taken to fight this problem, and learn how you can help your organization take action. *Qualifies for 1 CE Credit toward Digital Media Sales Recertification and Digital Ad Operations Recertification.
July 1, 2014 International Webinar Series: Making Measurement Make Sense Update & Implications
Guest speaker:  Sherrill Mane, SVP, Research, Analytics, and Measurement, IAB. Qualifies for 1 CE credit toward recertification for the Digital Media Sales Certification. download presentation *Qualifies for 1 CE Credit toward Digital Media Sales Recertification.
June 17, 2014 A Close Look at Programmatic
As the subject of Programmatic is an important one around the globe, please join us in this lively discussion.  We will be covering everything from definitions to standards, key issues such as open RTB, and global challenges of Programmatic. download presentation *Qualifies for 1 CE Credit toward Digital Media Sales Recertification and Digital Ad Operations Recertification.
June 5, 2014 The Business of Native Advertising; Best Practices for Building Revenue
IAB publisher members are excited about native ads as a new revenue stream; many are equally confused about business models and pricing strategies as they scale their offering. In this webinar, our presenters will cover best practices for the different components of a native ads program, sample media plans, and sales enablement activities. The IAB is pleased to present The Business of Native Advertising. Join us for this exciting webinar as Kunal Gupta CEO at Polar, Anthony DeMaio, Associate Publisher at Slate, and Kelly Andresen, Director, Ad Innovations & Product Strategy at The Washington Post walk us through this best practices workshop. download presentation *Qualifies for 1 CE Credit toward Digital Media Sales Recertification and Digital Ad Operations Recertification.
June 5, 2014 IAB International Webinar Series: 2014 Mobile World Cup Survey
Excitement is mounting over the 2014 FIFA World Cup.  The largest event in global sport is a great opportunity not only for countries to come together in the spirit of friendly competition, but also to compare mobile internet use across countries, via the backdrop of the Beautiful Game.  The IAB has commissioned a new primary research study across 11 countries assessing how and why people will be using their smartphones to follow the World Cup this year. This webinar will present the findings of the research, to a global audience.  Findings will include:

  • A comparative look at how different countries are planning to use their mobile phones to keep up with the World Cup
  • What kinds of World Cup ads on mobile that are likely to capture attention and enthusiasm based on different national affiliations
  • Cross-screen usage around world when it comes to the World Cup
  • The pivotal role social media will play in sharing the excitement surrounding the games with friends, family and other fans

download presentation

May 28, 2014 April 9, 2014 IAB 3MS Education Forum Sessions
The overall intent of 3MS is to revolutionize the way digital media is measured, planned, and transacted across the advertising industry in order to make it a more valuable medium for everyone involved in brand advertising. *Each webinar qualifies for 1.5 CE Credit toward Digital Media Sales Recertification and Digital Ad Operations Recertification.
May 13, 2014 Design with device in mind: Cross-Screen Creative for Agencies and Brands
You may be ready to embrace mobile advertising, but understanding the best strategies for successful cross-screen creative can be challenging in the quickly evolving digital medium. Our second “Make Mobile Work” webinar offers marketers a clear understanding of the techniques used in building rich cross-screen ad creative, ways to take advantage of device form factors, and HTLM5 design capabilities. Join us to be a part of this industry leading presentation that will impact the way you see cross-screen—including examples from brands who are successfully using these techniques today. download presentation
April 25, 2014 Digital Video Metrics Modernized
Join IAB and leaders in Digital Video from Google and Yahoo, as they present an educational overview of digital video in-stream ads and the updated metric definitions, as well as answer some frequently asked questions.

  • What’s new and what has been changed
  • Measurement v.s. Metrics, Display v.s. In-stream
  • Overview of Digital Video In-Stream Metrics

Margenett Moore-Roberts, Sr. Director, Video Advertising Strategy, Yahoo Bayard Russell, Services Product Manager, Google Inc. download presentation *Qualifies for 1 CE Credit toward Digital Media Sales Recertification and Digital Ad Operations Recertification.

April 10, 2014 2013 Internet Advertising Revenue Full-Year Report
U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion for the full-year, exceeding broadcast television advertising* revenues ($40.1 billion), for the first time ever. This momentous figure marks an increase of 17 percent from 2012’s landmark revenues of $36.6 billion. The report, unveiled by IAB and prepared by PwC U.S., also reveals that fourth quarter revenues for 2013 came in at $12.1 billion, an increase of 17 percent from the $10.3 billion brought in during the same quarter in 2012. In addition, this total represents an uptick of 14 percent from 2013’s third quarter revenues at $10.6 billion. *Qualifies for 1 CE Credit toward Digital Media Sales Recertification.
March 31, 2014 Programmatic 101 for Direct Sellers
Programmatic, real-time bidding, automation… the buying and selling of digital media is changing. Yet, many sales people don’t fully understand what this is and are worried about the implications for their jobs. Join us to hear how some sellers have figured it out and are able to leverage programmatic to add more value to a media buy, and also become a more trusted advisor to their clients.  We’ll learn from some of the biggest publishers in digital advertising (MailOnline, Monster and Time Inc) what programmatic actually is, tips for selling programmatic and how to leverage the power of data in a programmatic world. download presentation *Qualifies for 1 CE Credit toward Digital Media Sales Recertification.
March 27, 2014 Bots: How to find them and keep them out of digital advertising
Publishers are continually susceptible to 3rd party bots, and bots are becoming increasingly difficult to detect. Groups like Integral Ad Science utilize proprietary detection technology to uncover bots, of varying degrees of sophistication, through signature profiles – while companies like YuMe leverage fraud detection, apply machine learning, and mimic human behavior to downgrade fraudulent inventory right out of its system. In partnership with the IAB, join YuMe, Integral Ad Science and Viewster for a deep dive into bots, spam, fraud and what you can do to protect your site and inventory. download presentation *Qualifies for 1 CE Credit toward Digital Ad Operations Recertification.
March 18, 2014 Why HTML5: The Mobile Opportunity
What is HTML5, why does it matter to you, and how should you get started?  Learn the basics from 3 industry experts who will guide you through the current mobile moment, what HTML5 is and where it came from, and an actual case study of how one marketer has harnessed HTML5 to expedite its cross-screen ad campaign creation and execution.Joe Laszlo, Senior Director, IAB Mobile Marketing Center of Excellence Cory Hudson, Senior Creative Director, AOL Katie Erbs, Head of DoubleClick Rich Media, Northern & Central Europe at Google *Qualifies for 1 CE Credit toward Digital Media Sales Recertification and Digital Ad Operations Recertification.
February 27, 2014 Important Ad-ID Updates for the Digital Community
Commercials negotiations between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and the ANA-4A’s Joint Policy Committee (JPC) representing the advertising industry, have mandated universal adoption of Ad-ID (the recognized industry coding standard for identifying advertising assets across all media platforms and a joint venture between the 4A’s and ANA). Effective April 1, 2014, all commercials produced for television, radio and digital platforms featuring SAG-AFTRA union members, must use Ad-ID as the sole standard commercial identifier.In addition, Ad-ID has announced the Ad-ID Digital Ad Slate for XMP Version 1.0. XMP is an open international standard (ISO 16684-1), originally developed by Adobe. This new schema provides a consistent format for embedding Ad-ID information directly into the file of all video, display, print and radio advertising assets used by the digital advertising industry.  This ability to embed static data into a physical creative represents a significant step toward improving cross channel advertising efficiency. Steve Sullivan, VP of Advertising Technology, IAB Harold Gellar, Chief Growth Officer, Ad-ID Douglas J. Wood, Partner, Reed Smith LLP & Chief Negotiator for the Joint Policy Committee on Broadcast Talent Union Relations Frank Biederich, Director of Engineering, Adobe Systems Beth Frutkin, Director of Ad Traffic, Business Insider download presentation *Qualifies for 1 CE Credit toward Digital Ad Operations Recertification.
February 6, 2014 Ad Tags 101
Join IAB member experts for a crash-course on how ad tags work and how to use them. Perfect for ops, sales, product, creative and all digital professionals who want to learn more about ad tags and why they’re important in creative execution. We’ll cover: – What ad tags do – Understanding the components of ad tags – How to modify tags from another server (from DFA, Atlas, Zedo, etc.) so they track clicks and impressions on your own server James Avery, Founder & CEO, Adzerk Alex Calic, Chief Revenue Officer, The Media Trust *Qualifies for 1 CE Credit toward Digital Media Sales Recertification and Digital Ad Operations Recertification.
February 3, 2014 International IAB International Webinar Series: Digital Video
Please join us for this in depth discussion about the development of Digital Video, trends and initiatives at the IAB, a review of the V-Suite technical standards, and share insights on the 2014 Digital Content NewFronts. Julie Van Ullen, VP Members Services IAB Chris Mejia, Director Digital Supply Chain Solutions IAB Guest speakers to be confirmed *Qualifies for 1 CE Credit toward Digital Media Sales Recertification and Digital Ad Operations Recertification.
January 30, 2014 Content Marketing 101
In the fragmented media landscape of 2013, the storytelling model is no longer linear, with brands telling their stories to passive consumers. Consumers are now active participants in the story and advertisers must learn to engage consumers and create experiences that bridge the gap between relationships, content and commerce. Christine Fleming, Sr. Director, Market Development & Strategy, Demand Media Adam Ostrow, Chief Strategy Officer, Mashable *Qualifies for 1 CE Credit toward Digital Media Sales Recertification.
December 13, 2013 Millennials: Distinct in Video Consumption?
In July of 2013, IPG Media Labs and YuMe conducted a study to determine whether the tablet really is the ultimate video viewing device. Phase one of the study looked at tablets in comparison to TV, mobile, PC and in-browser versus in-app, by exposing respondents to various in-context stimuli. Results showed that not only is the tablet becoming the leading video viewing device but consumption behaviors are not the same across demographics. As the study dove deeper into how various demographics interact with and consume video, it found that millennials are distinctly unique. Phase two of the study breaks down millennials’ media consumption, multi-tasking habits, and reveals which device is most effective for brand recall and persuasiveness within this influential demo.
December 2, 2013 Making Measurement Make Sense: A Leadership Briefing – Update for IAB Romania
Overview of the Making Measurement Make Sense (3MS) initiatives and the latest status and next steps.
download presentation November 21,2013 Programmatic Everywhere, Winterberry Group Whitepaper
Marketers, publishers and technologists everywhere are buzzing about the potential of “programmatic”—the rapidly evolving approach that offers a transformative opportunity to build audience engagement while simultaneously unlocking value at every stage of the media transaction. But just how much potential does “programmatic” offer over the long term? And what fundamental needs—with respect to technology, data, media and manual processes—must be addressed if that potential is to be realized? Armed with the results of a recently-completed white paper that tackles these questions head-on, Winterberry Group’s Jonathan Margulies and the IAB’s Patrick Dolan will introduce the concept of programmatic marketing, share perspective on its likely evolution and explain how the activation of even more breakthrough potential may be just around the corner.
November 12, 2013 Marketer Perceptions of Mobile Advertising: An IAB Webinar
IAB’s Mobile Marketing Center of Excellence publishedMarketer Perceptions of Mobile Advertising, summarizing the results of a survey of marketer decision-makers.  This study offers a detailed snapshot of how brands are thinking about mobile today, as well as impressions of how mobile has evolved from 2011 to 2013. The IAB invites you to a free webinar to review the findings, and discuss them with a  panel of thought leaders with diverse views of the mobile media world.  This is a great opportunity to get a briefing on the key findings of the study, and also learn how the data stack up against the real world of mobile advertising today.

  • How much are marketers spending on mobile?
  • What gets marketers most excited about mobile advertising today?
  • What do they perceive as the biggest stumbling blocks?
  • What metrics are they looking at to judge the success of their mobile ad campaigns?
  • What role do ad agencies play in the mobile media buying and creative process?

Participants: Joe Laszlo, Senior Director, IAB Mobile Center Darin Wonn, Manager, Mobile and Tablet Apps Team, InterContinental Hotels Group Darin Honey, President and SVP, Mobile Theory, a Division of Opera Mediaworks Sol Masch, Director, Mobile Sales & Strategy, Time Inc. Stephanie Bauer Marshall, Director, New Market Development, Verizon Precision Market Insights

November 11, 2013 Programmatic Townhall
Programmatic buying and selling of advertising, real-time bidding, automation, and the buying and selling of digital media is changing rapidly. This creates significant opportunity to create efficiencies and new markets—and continue to drive advertising dollars to digital. However, it also raises potential implications and concerns for both the buy and sell-side in the digital advertising ecosystem including confusion over programmatic terminology, transparency across the value chain and salesforce organizational issues. *Qualifies for 1 CE Credit toward Digital Media Sales Recertification and Digital Ad Operations Recertification.
Back-to-Basics November 7, 2013 Search 101
Search continues to be the biggest share of online revenue according to the IAB’s recent PWC Ad Revenue report, and companies like Google see more than 1 billion search queries per day. So have you ever wondered why your search results may be different than the person sitting next to you? Or, as a consumer what can we do to create more relevant search queries? Please join us on November 7th to hear from experts at Microsoft and Vertical Search Works for a 101 overview on how Search effects advertisers, publishers and the everyday consumer. We’ll also hear how the social, mobile and local markets work with search and what’s changing in the marketplace. Colin Jeavons, CEO and cofounder, Vertical Search Works Melanie Reed, Bing Evangelist, Microsoft
Hot Topics October 23, 2013 HTML5 for Digital Advertising
Download the presentation
Demand for HTML5 formatted ads have increased because of the expansion of devices and screens that don’t support the traditional creative formats, but to deliver seamless digital advertising messages across Desktop and Mobile devices requires a transfer in skill sets. The IAB’s HTML5 Task Force has been focused on bringing industry expertise together to establish guidance and provide education in ad creation in HTML5. The HTML5 Task Force invites you to hear from some of the experts that contributed to theHTML5 for Digital Advertising 1.0 document, released in July. This webinar will provide an overview of the guidance provided in the document. Speakers include: Cory Hudson, Senior Creative Director, AOL Networks Wook Chung, Director, Product Management, Samsung (formerly at Google during development of document) John Percival, Sr. Creative Technologist, Amazon (formerly at PointRoll during development of document) Nathan Carver, VP of Engineering, Crisp *Qualifies for 1 CE Credit toward Digital Ad Operations Recertification.
Hot Topics October 22, 2013 GRPs: Understanding TV Ad Buying – And What It Means For Digital
Television advertising is a mature market that uses audience GRPs and guarantees to sell program inventory. These elements of TV Ad Buying have started to emerge in the digital ad buying space. Understanding how TV ad buying works will help digital sellers better understand the context within which digital buyers are looking at digital/cross-platform measurement and digital inventory. Our webinar will outline how TV Ad Buying is performed today and how guarantees are sold and delivered. It will also review current tools for digital GRP measurement, weighing the pros and cons of current methods. Download Presentation (.PDF, 2.8MB) *Qualifies for 1 CE Credit toward Digital Media Sales Recertification.
Hot Topics October 7, 2013 IAB, MMA, and MRC Mobile Advertising Measurement Guidelines Webinar
Ad impression counting is fundamental to practically every other metric in digital advertising—making it supremely important that those numbers be trustworthy and reliable.  The IAB, MMA, and MRC this year released a new guidelines for measuring in-app ad impressions, and revised and strengthened existing guidelines for measuring mobile web ad impressions.  In this webinar, the IAB, MMA, and MRC leaders who oversaw the project will discuss what the guidelines require, how they align with other industry measurement standards, and how complying with them will help the entire mobile marketplace grow faster. *Qualifies for 1 CE Credit toward Digital Media Sales Recertification and Digital Ad Operations Recertification.
Back-to-Basics September 19, 2013 Hispanic 101: What Advertisers Need to Know
The Hispanic audience is large, growing and influential, yet many advertisers still fail to  addresses their culturally unique needs and interests.  Learn the essentials needed when crafting campaigns that resonate with Hispanic audiences.  Topics covered include: the role of language in Hispanic advertising, the importance of cultural context as a driver of content, and the critical significance of the acculturation spectrum.  Make sure your brand is positioned to win with Hispanic audiences! Lucia Ballas, Traynor, EVP and Co-Founder, MamásLatinas.com Francisco Cardenas, Director of Digital Strategy, Dieste *Qualifies for 1 CE Credit toward Digital Media Sales Recertification.
August 20, 2013 Making Measurement Make Sense Q3 Town Hall: Spotlight on Digital Video Viewability
In this town hall, senior executives from the marketing and media ecosystem will lead a robust debate about how the marketplace will contend with new, more consistent currency for brand advertising transactions, with a focus on digital video viewability. Speakers Include: Tal Chalozin, CTO & Co-Founder, Innovid Adam Gerber, Vice President, Sales Development & Marketing, ABC Television Networks George Ivie, CEO / Executive Director, Media Rating Council Julian Zilberbrand, SVP, Global Digital Director, Strategic Partnerships & Technology Solutions, Starcom Mediavest Group Moderator: Sherrill Mane, SVP, Research, Analytics & Measurement, IAB *Qualifies for 1 CE Credit toward Digital Media Sales Recertification.


 Download the full presentation here View photos from the 3MS Town Hall in the IAB Ad Lab here

Back-to-Basics August 15, 2013 How to Buy and Sell Media in a Programmatic Buying and RTB Environment
We will define RTB & Programmatic Buying.  Hear about the recent changes in sophistication and breadth of how advertisers and sellers are automating the buying and selling of ads. Skip Brand, CEO, Martini Media Alanna Gombert, Senior Director Programmatic and Trading, Conde Nast *Qualifies for 1 CE Credit toward Digital Media Sales Recertification.
International August 14, 2013 Mobile’s Role in a Consumer’s Media Day in the United States and in China: The Smartphone as an Extension of the Self and an Extension into the World
Differences in Behaviors and Attitudes that Can Help Tailor Strategies to Reach Consumers in Both Countries. A landmark joint research project by the Interactive Advertising Bureau (IAB) and the Interactive Internet Advertising Committee of China (IIACC) finds sharp contrasts between smartphone usage in the U.S. and China. The joint report, entitled “Mobile’s Role in a Consumer’s Media Day in the United States and in China: The Smartphone as an Extension of the Self and an Extension into the World,” is being released for the first time via webinar on August 14, 2013.  Learn more about the emotional, attitudinal and behavioral attachments of Americans to their smartphones in our fragmented media market and about the one screen market that may be emerging in China. Randall Rothenberg, President & CEO, IAB David Doty, EVP & CMO, IAB Sherrill Mane, SVP, Research, Analytics, Measurement, IAB Anna Bager, VP & GM, IAB Mobile Marketing Center of Excellence
Hot Topics August 1, 2013 Local Search Webinar: Market Your Business
With more and more consumers conducting searches to find local businesses—especially on their mobile devices—it is becoming imperative for marketers to ensure that their businesses are included in the results and that the information is accurate. There are many challenges that come with managing business listings across all the different entities and devices consumers are using to find local businesses, including search engines, maps, directories and social media sites. In order to be discovered you have to understand how the local search ecosystem works and ways to navigate it. Regan Senkarik, Sr. Director, Yahoo! Rob Renshaw,  Director, Enterprise Sales,Yext Jonathan Cohn, Director/Group Product Leader, Acxiom Anthony Frabotta, Director of Performance Media, Performics *Qualifies for 1 CE Credit toward Digital Media Sales Recertification.
International July 18, 2013 Digital Ecosystem 101
The digital advertising environment is complex and is made up of many moving parts… websites, servers, people and much more.  To simplify the ecosystem, get advice from experts who will explain the dynamics between the buy and sell side of the business. Learn how everything fits in from ad creation to ad serving and analytics. Chris Miller, Chief Digital Officer, Draftfcb Charlie Weiss, Executive Director, Digital Strategy and Yield Management, Dow Jones
International July 18, 2013 The Rising Stars across platforms – Showcase Best Practices
This webinar showcases success and discusses implementation the implementation of Rising Stars units across platforms. Peter Minnium, Head of Brand Initiatives, IAB John Genna, Director, Microsoft *Qualifies for 1 CE Credit toward Digital Media Sales Recertification.
International July 9, 2013 IAB Global Mobile Advertising Revenue Webinar
See a snapshot of worldwide mobile advertising revenue for 2012 and highlights of key trends about the global mobile advertising market. Learn about:

  • Global mobile advertising trends during 2012
  • Mobile advertising growth in the following regions: Europe, North America, Latin America, Asia-Pacific, Middle East and Africa
  • Growth of advertising by format: Display, Search and Messaging
  • Trends in the mobile world that are drivers for mobile advertising

Alison Fennah, Vice President, Research and Marketing, IAB Europe Joe Laszlo, Senior Director, Mobile Marketing Center of Excellence, IAB (US) Daniel Knapp, Director, Advertising Research, IHS Electronics and Media Jack Kent, Principal Analyst, Mobile Media, IHS Electronics and Media *Qualifies for 1 CE Credit toward Digital Media Sales Recertification.

Hot Topics June 27, 2013 Taking Cues From the Customer: “Omnichannel” and the Drive For Audience Engagement
“Multiscreen.” “Integrated.” “Real-time.” Are they buzzwords? Or do they mark the pace of change in today’s advertising and marketing ecosystem? With a view on how both marketers and media providers are leveraging data and technology to unlock new value—and with the results of a recently-completed white paper that tackles these questions head-on—Winterberry Group’s Jonathan Margulies and the IAB’s Patrick Dolan will introduce the concept of omnichannel customer engagement and illustrate a road map for marketers and publishers to consider as they build a marketing capability that’s geared to apply insight to the expansion of customer value across all addressable touch points. *Qualifies for 1 CE Credit toward Digital Media Sales Recertification.
International May 21, 2013 Ad Ops, Ad Tech & SafeFrame
Learn about the IAB’s Ad Operations and Ad Technologies Council as well as a deep-dive into SafeFrame. *Qualifies for 1 CE Credit toward Digital Ad Operations Recertification.
Back-to-Basics May 1, 2013 Examining the Crossroads of Ad Tech and Public Policy
Understand Do Not Track, 3rd Party Cookie Blocking, Digital Advertising Alliance and more from policy, legal and technical standpoints.
Back-to-Basics April 15, 2013 Viewable Impressions and SafeFrame Update
Learn about 3MS from the Media Rating Council. Get an in depth education about viewability, measurement and SafeFrame.
Back-to-Basics April 1, 2013 2012 Full Year and Q4 Report
An overview of 2012 advertising trends, revenue growth and more. See where money came from and where it was spent.
Back-to-Basics March 28, 2013 New Tools For Improving Ad Effectiveness Studies
Need some insights on how to set up great study for Advertising Effectiveness? Get tips, tools, checklists and more to ensure your research is being conducting accurately.
International March 18, 2013 3MS, Viewability and SafeFrames
Learn about Making Measurement Make Sense (3MS) and the work achieved on advertising viewabilily and SafeFrame
Back-to-Basics February 28, 2013 Advertising Effectiveness For Cross-Screen
Understand the challenges and opportunities marketers face in reaching consumers across multiple devices. Learn about how some companies are working on solutions to reach and measure customers from mobile, to table, to PC and more. *Qualifies for 1 CE Credit toward Digital Media Sales Recertification.
International January 29, 2013 2012 Full Year and Q2 Report
A snapshot of global consumer media behavior as well as a 5-year forecast into where things are heading. See trends in first half of 2012 advertising.
Back-to-Basics January 24, 2013 How Display Advertising Has Evolved
Learn about where display advertising is heading including Real Time Bidding, Programmatic Buying, Big Data, Privacy and more.
Back-to-Basics December 11, 2012 SafeFrame
A deep-dive session into the SafeFrame technology, how it works, challenges, safe guards and more.