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IAB is hosting a full-day conference exploring innovation and strategies for creating, distributing, measuring and maximizing the use of video to engage consumers across platforms. In a media landscape that continues to be transformed by the confluence of technological innovations and consumer behavior shifts, one thing is clear, the general notion of a video consumer is in the midst of a rewrite. With the goal of examining the opportunities and challenges that come from operating in a complex media environment where everything is in motion, the event will feature leaders from the top publishers, brands and tech enablers who will share their first-hand experiences on key topics in the industry.
Rubicon Project pioneered advertising automation and is now doing for advertising what companies like NASDAQ did for stock trading. The company’s automated advertising platform is used by more than 700 of the world’s premium publishers and applications to transact with over 100,000 advertising brands globally.
A company driven by innovation, Rubicon Project has engineered the Advertising Automation Cloud, one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month. According to comScore March 2014, Rubicon Project reaches 97 percent of U.S. Internet users per month.
Headquartered in Los Angeles, Rubicon Project has ten offices across the globe including New York, San Francisco, Paris, Hamburg, Sydney, London and Tokyo.
SpotX is a video inventory management platform providing premium publishers and broadcasters with monetization tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic enablement technology, and other monetization tools, including outstream video ad units and solutions for connected TV. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. The company is headquartered in Denver, Colorado, and has offices in New York, San Francisco, London, Sydney, Amsterdam, Stockholm, Hamburg, Belfast, and Singapore. In July 2014, RTL Group acquired a 65% stake in SpotX.
Contact if you're an IAB member and would like to participate
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New York, NY 10016
Register by October 6 and save $100
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