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This invitation-only summit, launched initially in 2016, is a gathering of very senior-level industry stakeholders; 70+ media, agency, brand, and technology executives who come together to break through the silos that typically isolate conversations and negotiations with the shared goal of shaping the future of video.
The majority of the Video Leadership Summit will be comprised of roundtable discussions that address industry challenges and opportunities, with the goal of operationalizing the ideas that come out of the gathering.
Please register by the link in your invitation.
Effective Cross Platform Measurement: What are the KPIs and metrics that matter most for determining return on ad spend and brand performance?
Julian Zilberbrand, Executive Vice President of Audience Science, Viacom
Jeff Hagen, Group Director, Connections Planning & Investment, Coca Cola
Content Discovery & the Future of Personalization: What do brands and publishers need to know to navigate a post-GDPR landscape where consumer choice is endless and personalization is expected?
Peter Naylor, Senior Vice President of Advertising Sales, Hulu
Verna De Jesus, Head of TV and OTT, Amazon Media Group
Creative Innovation: What strategies and tactics work to best create effective two-way brand engagement, and how are publishers responding to buyers’ growing expectations for self-serve solutions?
Pooja Midha, President, TrueX
Eddie Revas, Senior Director, Marketing & Communications, Chobani
Digital Video and TV Convergence: How does convergence marry the benefit of digital with the safety of traditional video?
Kevin McGurn, Chief Sales Officer, Vevo
Travis Howe, SVP, Platform Ad Sales Strategy & Global Operations, ESPN
Data Driven Video: What will it take to move data-driven video, sequential storytelling, and interactive ads to the next stage of relevance?
Nemr Elsotary, Global Digital Media Lead, Airbnb
Abbey Thomas, CMO, Tremor Video DSP
Attendees will participate in a second roundtable discussion.
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across devices where content is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement and analytics that help improve performance. Nielsen has operations in over 100 countries that cover more than 90 percent of the world’s population.
Giant Media is a media and technology company providing advertisers and their agencies the confidence to plan and buy contextually relevant video campaigns while identifying the environments most suitable for brand advertising across multiple platforms. Giant Media supports clients through both managed services and self-serve approaches to media buying led by VuePlanner, a transparent, insight-driven planning tool for buying advertising on YouTube. Giant Media combines proprietary technology and IBM Watson to read, understand and interpret the content and context of hundreds of millions videos, which helps buyers to get closer to the audiences they want to reach.
Contact if you're an IAB member and would like to participate
GM, Adobe Primetime
Head of Business Strategy and Development, M&E
Digital media lead
Verna De Jesus
Head of TV/OTT Advertising Sales
Chief Corporate Licensing and Partnerships Officer
Amherst Holdings / Bungalo Homes
EVP, Investment Director
Senior Vice President
Bank of America
SVP, Advanced Advertising
VP Video Monetization and Operations
President & COO
Senior Director, Marketing & Media
EVP, Managing Director, US Media Investment
Dentsu Aegis Network
VP / Group Director, Media
SVP Digital Ad Sales & Solutions
Adam J. Lowy
Director, Advanced TV & Digital
DISH Network / Sling TV
SVP, Platform Ad Sales Strategy & Global Operations
SVP, Investment, NA
VP Business Development
Global Product Marketing Lead
VP, Advisory Services
FreeWheel / Comcast
VP, Audience Development
Managing Director, Google/YouTube Media Partnerships
Chief Digital Investment Officer
SVP Marketing Science
Hearts & science
EVP, co chief investment officer
CTO and co-founder
Senior Vice President, Sales Strategy and Operations
SVP, GCD Creative
Leo Burnett Group
VP/Head of Advanced TV & Video
SVP, Head of Video
Vice President, Media Investment + Strategy
President and CEO
SVP, Digital Ad Sales
SVP, Strategy & Operations
Nexstar Media Group
SVP, Product Leadership
VP, Head of Global Partnerships
Chief Technology Officer
Executive Creative Director
SVP Activation Standards, PMX
SVP/GM Platform Business
Head of West Coast Ad Sales
VP of Operations
SVP, Operations & Business Planning
Sony Pictures Television Networks
Global VP Media Partnerships
Head of Media
Associate Manager, Media
Group Dir Connections Planning & Investment
The Coca-Cola Company
Tremor Video DSP
Director of Digital Marketing
True&Co / PVH
VP, Twitter Latin America & Lead of Client Solution Development
Chief Sales Officer
SVP, National Sales
EVP, Audience Science
Chief Strategy Officer
EVP, Cable & SVOD Sales
President, Wavemaker Wunderman Alliance
SVP, Group Creative Director
Wunderman Los Angeles
Park Hyatt Aviara Resort
Accommodation: Please book your room here.
United Airlines Discount: IAB has negotiated a discount with United. To obtain a discount, visit united.com and click on All Search Options. On the next page, enter code ZEBT776149 in the Promotions and Certificates box at the bottom of the page.
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