IAB Video Leadership Summit

July 9-10, 2018 Carlsbad, CA

This invitation-only summit, launched initially in 2016, is a gathering of very senior-level industry stakeholders; 70+ media, agency, brand, and technology executives who come together to break through the silos that typically isolate conversations and negotiations with the shared goal of shaping the future of video.

The majority of the Video Leadership Summit will be comprised of roundtable discussions that address industry challenges and opportunities, with the goal of operationalizing the ideas that come out of the gathering.

 

Attendees Will Learn

Effective Cross Platform Measurement: Thumbnail
Effective Cross Platform Measurement:
With audience serving as a proxy for ROI, how do we get to the point where performance and ROI become currency?
Content Discovery & the Future of Personalization: Thumbnail
Content Discovery & the Future of Personalization:
How do you navigate a post-GDPR landscape where consumer choice is endless?
Creative Innovation: Thumbnail
Creative Innovation:
How does video help brands create two-way engagement?
Digital Video and TV Convergence: Thumbnail
Digital Video and TV Convergence:
How does convergence marry the benefit of digital with the safety of traditional video?
Data Driven Video: Thumbnail
Data Driven Video:
What will it take to move data-driven video to the next stage of relevance?

Agenda

6:00 pm - 8:00 pm

Welcome Reception and Networking Dinner

8:30 am - 9:30 am

Networking Breakfast

9:30 am - 9:40 am

Welcome and Scene Setter

9:40 am - 10:30 am

Fireside Chat with Jim Louderback

10:30 am - 12:00 pm

Roundtable Discussion

Effective Cross Platform Measurement: What are the KPIs and metrics that matter most for determining return on ad spend and brand performance?

Julian Zilberbrand, Executive Vice President of Audience Science, Viacom
Jeff Hagen, Group Director, Connections Planning & Investment, Coca Cola

12:00 pm - 1:30 pm

Networking Lunch

1:30 pm - 2:30 pm

Roundtable Discussions: Setting the Agenda

Content Discovery & the Future of Personalization: What do brands and publishers need to know to navigate a post-GDPR landscape where consumer choice is endless and personalization is expected?

Peter Naylor, Senior Vice President of Advertising Sales, Hulu
Verna De Jesus, Head of TV and OTT, Amazon Media Group

 

Creative Innovation: What strategies and tactics work to best create effective two-way brand engagement, and how are publishers responding to buyers’ growing expectations for self-serve solutions?

Pooja Midha, President, TrueX
Eddie Revas, Senior Director, Marketing & Communications, Chobani

 

Digital Video and TV Convergence: How does convergence marry the benefit of digital with the safety of traditional video?

Kevin McGurn, Chief Sales Officer, Vevo
Travis Howe, SVP, Platform Ad Sales Strategy & Global Operations, ESPN

 

Data Driven Video: What will it take to move data-driven video, sequential storytelling, and interactive ads to the next stage of relevance?

Nemr Elsotary, Global Digital Media Lead, Airbnb
Abbey Thomas, CMO, Tremor Video DSP

2:45 pm - 3:45 pm

Roundtable Discussions: Setting the Agenda

Attendees will participate in a second roundtable discussion.

3:45 pm - 4:15 pm

Networking Break

4:15 pm - 5:15 pm

Closing Remarks and Report Backs

6:00 pm - 8:00 pm

Networking Reception and Dinner

PHOTOS/VIDEOS

PARTICIPANTS

Lalit Balchandani

GM, Adobe Primetime

Adobe

Chris Hock

Head of Business Strategy and Development, M&E

Adobe

Nemr Elsotary

Digital media lead

Airbnb

Verna De Jesus

Head of TV/OTT Advertising Sales

Amazon

Deborah Bradley

Chief Corporate Licensing and Partnerships Officer

Amherst Holdings / Bungalo Homes

Francois Lee

EVP, Investment Director

Assembly

Lou Paskalis

Senior Vice President

Bank of America

Jacqueline Corbelli

CEO

BrightLine

Mike Dean

SVP, Advanced Advertising

CBS

Jarred Wilichinsky

VP Video Monetization and Operations

CBS Interactive

Eric Harris

President & COO

Cheddar

Edward Revis

Senior Director, Marketing & Media

Chobani

James Field

Product Manager

Cisco Systems

Michael Law

EVP, Managing Director, US Media Investment

Dentsu Aegis Network

Jenny Schauer

VP / Group Director, Media

Digitas

Lauri Baker

SVP Digital Ad Sales & Solutions

Discovery

Adam J. Lowy

Director, Advanced TV & Digital

DISH Network / Sling TV

Corey  Epstein

CEO/CMO

DSTLD

Travis Howe

SVP, Platform Ad Sales Strategy & Global Operations

ESPN

Adam Gerber

SVP, Investment, NA

Essence

Bunker Sessions

VP Business Development

Extreme Reach

Aakash Kothari

Global Product Marketing Lead

Facebook

David Dworin

VP, Advisory Services

FreeWheel / Comcast

Gineen  Finch

VP, Audience Development

Fuse Media

Bruce Budkofsky

VP, Partnerships

Giant Media

John Cobb

CEO

Giant Media

Brian Albert

Managing Director, Google/YouTube Media Partnerships

Google

Susan Schiekofer

Chief Digital Investment Officer

GroupM

Manuel Neto

SVP Marketing Science

Hearts & science

Sarah Baehr

EVP, co chief investment officer

Horizon Media

Peter Naylor

SVP, Sales

Hulu

John Frelinghuysen

PIR

IAB

Anne Frisbie

SVP

InMobi

Tal Chalozin

CTO and co-founder

Innovid

Adrian D’Souza

Senior Vice President, Sales Strategy and Operations

Intersection

Melissa Healy

SVP, GCD Creative

Leo Burnett Group

Mike Fisher

VP/Head of Advanced TV & Video

MediaMath

Andrew Snyder

SVP, Head of Video

Meredith Corporation

Emily Kramer

Vice President, Media Investment + Strategy

Merkle

Dann Novak

Content Executive

NATPE

Garrett York

Content Coordinator

NATPE

Jp Bommel

President and CEO

NATPE

Michael Reidy

SVP, Digital Ad Sales

NBCUniversal

Anthony Katsur

SVP, Strategy & Operations

Nexstar Media Group

Eric Solomon

SVP, Product Leadership

Nielsen

Jack Bamberger

VP, Head of Global Partnerships

Oath

Sebastian Bryers

Chief Technology Officer

Ora Organic

Frank Dattalo

Executive Creative Director

Organic, Inc.

Yale Cohen

SVP Activation Standards, PMX

PMX

Scott Rosenberg

SVP/GM Platform Business

Roku

Karl Meyer

Head of West Coast Ad Sales

Samsung Ads

Philippe Browning

VP of Operations

Snap

Rene Santaella

SVP, Operations & Business Planning

Sony Pictures Television Networks

Ravi Pillai

Global VP Media Partnerships

Storyful

Sasha Wolfe

Head of Media

Taco Bell

Kristan Hannigan

Associate Manager, Media

Taco Bell

Rick Song

CRO

Telaria

Jeff Hagen

Group Dir Connections Planning & Investment

The Coca-Cola Company

Abbey Thomas

CMO

Tremor Video DSP

Pheng Tea

Director of Digital Marketing

True&Co

Anda Pho

VP Marketing

True&Co / PVH

Pooja Midha

President

TrueX

Patrice Courtaban

COO

TV5 USA

Guilherme Ribenboim

VP, Twitter Latin America & Lead of Client Solution Development

Twitter

Kevin McGurn

Chief Sales Officer

Vevo

Jesse Judelman

SVP, National Sales

Vevo

Julian Zilberbrand

EVP, Audience Science

Viacom

Jim Louderback

CEO

VidCon

Jay Prasad

Chief Strategy Officer

VideoAmp

Chris Lindquist

SVP

Warner Bros

David Decker

EVP, Cable & SVOD Sales

Warner Bros

Carl Fremont

President, Wavemaker Wunderman Alliance

Wavemaker

Susie Lim

SVP, Group Creative Director

Wunderman Los Angeles

VENUE

Park Hyatt Aviara Resort
Carlsbad, CA

Accommodation: Please book your room here.

United Airlines Discount: IAB has negotiated a discount with United. To obtain a discount, visit united.com and click on All Search Options. On the next page, enter code ZEBT776149 in the Promotions and Certificates box at the bottom of the page.