arrow-downarrow-leftarrow-rightarrow-upbiocircleclosedownloadfacebookgplus instagram linkedinmailmenuphoneplaysearchsharespinnertwitteryoutube

The IAB Publisher Branded Content Studio Directory

The IAB Publisher Branded Content Studio Directory 63

The Most Comprehensive Resource of its Kind

IAB has compiled a first of its kind directory to demonstrate the vast scope and range of publisher content studio offerings available today. The Directory represents an important mark of the maturity of the branded content landscape and should serve as a helpful reference for marketers who are exploring new branded content options.

The directory includes over 60 listings from IAB member companies representing legacy print, digital native print broadcast, podcasting and game advertising publishers. Publishers are listed alphabetically by content studio name.

Click on the logo to find a short description, a listing of branded content types offered and a link to the publisher’s website to learn more, The directory is also searchable by branded content type:

  • Editorial (including video)
  • Podcast
  • Games (all)
  • Influencer Marketing
  • Rewarded/incentivized Video
  • Other (includes Feature films, Mini-series, Experiential, Integrated Marketing, Demand Generation)

Check back often as more IAB member companies will be submitting their content studio listing.

IAB members only – Contact [email protected] to obtain form to submit your entry.

Showing 1 - 15 of 47 (Show 47)

Categories:

Editorial (including video)
Podcast
Games (all)
Influencer Marketing
Experiential, OOH

Atlantic Re:think

Atlantic Re:think is a full service studio that applies the tenets of Atlantic journalism—deep reporting, new perspectives on key issues, quality storytelling—to work on behalf of brands. Our credibility as a publication allows us to not only develop creative work with substantial, socially relevant stories, but also allows us to attract high caliber talent to both create and contribute to our work.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Games (all)
Influencer Marketing
Rewarded/Incentivized Video

B/R Brand Studio

Bleacher / Report represents the intersections of sports and culture, and redefines fandom for the next generation. Bleacher Report's Brand Studio takes the leading edge creative practices from B/R's award-winning editorial team and puts them to use for brand partners.

We focus on creating content that engages at an emotional level, inciting comments, shares and reactions from fans. We work with athlete talent, influencers and our own hosts to create video that engages on an emotional level. Creative capabilities include field shoots, in-studio productions and animation.

For more information, contact

[email protected]

Categories:

Editorial (including video)

BBC StoryWorks

A global content marketing team that brings together the boldness and innovative qualities of a creative studio with the agility, responsiveness and timeliness of the newsroom. BBC StoryWorks builds on our award-winning global expertise in creating film and video, writing and digital innovation, and our instinctive ability to seek out stories that capture audiences’ attention.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Content Strategy and Production
Articles and Hubs
Animated assets
Video
Interactives (i.e. quizzes)
Polls
Integrated Programs

BrandAmp by AARP

BrandAmp by AARP is a custom content platform that delivers inspiring, educational and persuasive brand stories to a receptive and exclusive audience, all with the look and feel of AARP’s award-winning editorial. Our consultative, collaborative approach, combined with our deep expertise in engaging the 50+ market, results in digital and print campaigns that seamlessly integrate brand voices into a highly trusted and relevant environment.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Games (all)
Influencer Marketing
Rewarded/Incentivized Video
Quizzes
Affiliate
BuzzFeed Commerce's Offerings

BuzzFeed Branded Content

A pioneer in native advertising, the BuzzFeed Branded Content team is the game-changing content studio that puts the often-imitated, never duplicated BuzzFeed creative sensibility to work for brands. Drawing on a decade of learnings about how humans connect through content, the team employs designers, editors, producers, animators, photographers and more worldwide to create branded entertainment across video, posts and, of course, quizzes. Increasingly, BuzzFeed Branded Content is experimenting with low-touch, innovative formats — including its much-in-demand social video format BuzzCuts — that reinvent through and can be deployed through programmatic. BuzzFeed Branded Content is the cornerstone of a full-service digital marketing offering that also includes strategic consulting, product development and marketing, and e-commerce that can tackle almost any business challenge.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast

Celsius Labs by AccuWeather

AccuWeather’s Celsius Labs Branded Content Studio connects seasonality and lifestyle to provide brands a new way to speak to their consumers.
We marry the goals of the Brand with seasonal behaviors of consumers to create interesting and unique editorial experiences via Sponsored or Branded Content. We leverage our partner network which includes O&O, Social, Partner Publishers, Network, and Digital OOH.

For more information, contact

[email protected]

Cheddar

Live native integrations into Cheddar programming with robust cross platform distribution from the world's leading post-cable network.

For more information, contact

[email protected]

Categories:

Podcast
Custom Branded Content
Video

CNN Courageous Studios

Courageous is CNN’s in-house brand studio dedicated to creating premium, global, cross-platform content for brand marketers across CNN, HLN and Great Big Story. The studio is made up of an award-winning, full-time staff of filmmakers, editors, writers, developers, designers and producers – all who specialize in video. They are committed to helping brands fulfill their business objectives and break through in memorable ways across the company’s news properties and platforms. Through a unique approach anchored in brand journalism, and using docu-style, non-fiction techniques to connect brands with audiences through real, emotional stories, the studio strives to be bold, relevant, and true to its namesake, Courageous.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Games (all)
Influencer Marketing
Rewarded/Incentivized Video

CNX

CNX offers consulting, creative and experiential agency services. Formed by combining the pioneering branded content studio 23 Stories, the award-winning event agency Pop2Life and the Condé Nast Creative and Talent Groups, CNX offers a one stop shop for clients to apply the influence and cultural prescience of the Condé Nast brands and audiences to a wide array of marketing needs.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Influencer Marketing
Branded Digital Content

Disney Digital Network

Disney Digital Network has become the place where the Disney brand lives and breathes in the daily lives of fans around the world.

The Disney’s branded content services team reimagines Disney, Pixar, Star Wars and Marvel brands and franchises as original, digital-first content; manages relationships with brand-safe creators and publishes all formats of stories across our network of owned and operated sites, apps and social channels.

Disney Digital Network is under the Disney ABC Portfolio and a part of the new Direct to Consumer & International Segment at The Walt Disney Company.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Influencer Marketing
Experiential
Social Media
White Label Content

Complex Brand Partnerships Studio

Complex Brand Partnerships Studio is creating the most cultural defining work for Millennials and Gen Z across the platforms they consume entertainment on. We produce white label content, branded content, short and long form video, social influencer campaigns and branded social as well as small and large-scale branded experiences and activations.

For more information, contact

[email protected]

Categories:

Editorial (including video)

Cox Content Studio

We create custom native content in a variety of formats, including articles, video, quizzes, slideshows, infographics and social native ads. All content is optimized for high-performance, supported by in-depth reporting and backed by the power of Cox Media Group's network of publishers, as well as third-party distribution.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Games (all)
Influencer Marketing
Custom Events
Custom Research
Data Visualizations
Infographics
Print and Digital
Webinars

Dow Jones Custom Content

Dow Jones Custom Content is an in-house content team packed with experienced editors, journalists, designers, web developers, videographers and project managers.

Dow Jones Custom Content is the natural evolution of WSJ. Custom Studios. We continue to create beautiful, journalism-forward bespoke programs under the WSJ. Custom Studios brand. Now we are prepared to work with all brands across Dow Jones to drive partnerships and revenue for the company.

We produce engaging, informative, interactive content that appeals to global leaders and key decision-makers who utilize Dow Jones products daily for actionable insights.

From original video and data visualization to long-form journalism and podcasts, WSJ. Custom Studios and more recently Dow Jones Custom Content have partnered with more than 150 clients to raise the bar on what truly valuable, Journal-centric content looks and feels like.

Like any good partnership, each campaign is a true collaboration between us and our clients, working closely with all stakeholders involved to articulate client KPIs, create custom campaign ideas that tell our clients’ stories and identify creative deliverables that resonate most with our audience.

For more information, contact

[email protected]

Categories:

Games (all)

EA Global Brand Partnerships

Bringing value to our partners and deep engagement to our players.

For more information, contact

[email protected]

Categories:

Editorial (including video)

Editorial Video Studio

Millions come to us for the most accurate forecast in the world. Now they are staying and engaging with our content across all screens for content on travel, science, health, outdoor adventure and more. Our editors are dedicated to providing our users with premium storytelling and expert service that not only informs decisions -- but inspires passions.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Games (all)
Influencer Marketing

FastCo.Works

FastCo.Works is Fast Company’s award-winning branded content studio. We apply two decades of editorial experience covering innovation to telling original stories that connect advertisers with our passionate audience of creative business leaders, innovators, and influencers. Working with brands such as GE, Microsoft, Ford, Goldman Sachs, Marriott, Merck, and the Bill & Melinda Gates Foundation, we marry a deep understanding of our audience with a distinctive storytelling style—in video, animation, podcasts, design, print, digital, and events, including innovative formats such as live narrative.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Influencer Marketing

Forbes Studio

Custom sponsored editorial and brand content experiences with a focus on business, money, innovation, leadership and affluent lifestyles.

For more information, contact

https://www.forbes.com/forbes-media/contact-us/

Categories:

Editorial (including video)
Games (all)
Influencer Marketing
Targeted Advertising
Experiential
Integrated Custom Solutions
eCommerce
Research/Insights
High Impact Display
Audience Targeting
Targeted Email Campaigns
eCommerce
Experiential
Integrated Marketing
Print Creative Solutions

Future

We are Future, a global multi-platform media company. We’re the name behind successful brands in specialist consumer and B2B sectors including: technology, gaming & entertainment, music, creative & photography, home interest, education and television. Every day we connect over 120 million people worldwide with their passions, through our expert content, world-class events and cutting-edge proprietary technology. We change people's lives through sharing our knowledge and expertise with others, making it easy and fun for them to do what they want. For more information about our products or partnership opportunities, please get in touch.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Games (all)
Influencer Marketing

GamesRadar+

If entertainment is a journey of infinite choice, GamesRadar+ is your tour guide. Our editors will show you the big attractions like you've never seen before and guide you off the beaten track, sharing their inside knowledge and the most interesting stories. For more information about our products or partnership opportunities, please get in touch.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
360-Degree Video
Custom Branded Content
Virtual Reality
Interactives

GET Creative, a part of USA TODAY NETWORK

As the branded content studio for the USA TODAY NETWORK, GET Creative partners with national, regional and local advertisers to develop, produce and distribute custom content. The studio offers decades of storytelling and brand marketing experience to produce and publish innovative content that connects, informs and engages audiences.

For more information, contact

[email protected]

Categories:

Podcast

Gimlet Creative

Gimlet Creative is the branded content arm of Gimlet Media that helps our partners find their voice in audio. Our award winning team of audio producers works with brands on creating compelling storytelling within our slate of editorial shows as well as standalone branded podcasts. Gimlet Creative was named AdAge's "Hottest in Native Advertising" in both 2016 and 2017 and has created standalone podcasts for brands like Mastercard, Gatorade, Virgin Atlantic, Microsoft and more.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Influencer Marketing
Online Display Advertising
Targeted Email Campaigns
Audience Targeting
Experiential
Integrated Marketing
Print Creative Solutions
eCommerce
Research/Insights

Guitar World

For over 35 years, Guitar World has served avid guitarist from around the world. Big, loud, and never backing down, Guitar World dominates the guitar dialog as the world’s largest multimedia guitar platform. The magazine, along with its devoted online community, engages a passionate audience of guitar fans with an entertaining and insightful take on the mojo of guitar. For more information about our products or partnership opportunities, please get in touch.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Influencer Marketing
Demand Generation

Hanley Wood

Custom and Native content offerings and varied digital engagement

For more information, contact

[email protected]

Categories:

Editorial (including video)
Influencer Marketing

HearstMade

HearstMade is the branded content studio that serves all 25 Hearst Digital brands on custom, co-branded content creation. It is made up of video and content creators and includes an in-house production team and state-of-the-art video and photo studios. Brands like Cosmopolitan, Esquire, Good Housekeeping, Elle, and Delish know how to create DESIRE…. for a handbag, a makeup palette, a car, a cocktail, anything. And when advertisers partner with HearstMade to create branded content, that is exactly what they want us to do for them. To ensure that the integrity and power of each brand is reflected in the branded content, Hearst editors are assigned to every program. We build each asset to work on the specific social platform that it will live on, and make sure it carries the unique voice of the Hearst brand that posts it. We know that this is what will perform for our audience, and ultimately result in a successful campaign for our partners.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Influencer Marketing
Rewarded/Incentivized Video
Integrated Content

Hulu

Hulu offers advertisers a full-service, in-house marketing and advertising agency capable of producing fully integrated campaigns. The team of in-house producers, designers, copywriters, directors, editors, and motion graphics artists tap into Hulu’s data-driven insights to develop powerful creative for Hulu’s highly engaged audience.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Influencer Marketing
Executive Interviews
Infographics
Live Events
Surveys and Polls
Webinars
Video

IBD Brand Labs

Founded in 1984 by legendary investor William J. O’Neil, Investor’s Business Daily (IBD) has long been one of the most recognized and trusted brands in the Business and Finance communities. IBD Brand Labs develops connections for brands to individuals, institutional investors, financial advisors, c-suite executives, and purchasing decision makers by providing high quality, tailor-made content to meet their marketing objectives. IBD Brand Labs leverages Investor's Business Daily's expertise and reputation to produce content focused towards investing, business, personal finance, management & leadership, tech and industry trends. With over three decades of proprietary data and market research behind it, IBD Brand Labs creates engaging, share-worthy content for global brands including:
· Articles
· Videos
· Video and non-video webinars
· Infographics
· Surveys and polls
· Live Events
· Executive Interviews

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Influencer Marketing

Inc. Studio

Inc. Studio is Inc. Media’s full service creative and brand content agency. We create engaging, informative, entertaining and actionable content for clients in formats including articles, videos, immersive content hubs, infographics and event activations. Working with brands like Oracle, Microsoft, Liberty Mutual and Comcast, we create campaigns that deliver impactful brand messaging directly to our unique audience of the builders and leaders of the world’s fastest-growing companies. In so doing, we help brands and organizations form deep, positive, and lasting bonds with our audiences and theirs.

For more information, contact

[email protected]

Categories:

Editorial (including video)

Jumpstart Automotive Media

Jumpstart Automotive Media offers brands the ability to speak directly to consumers in a more authentic brand voice—leveraging leading automotive and lifestyle experts, enthusiasts, and influencers to build advertising and creative solutions that resonate with automotive shoppers.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Games (all)
Influencer Marketing
Rewarded/Incentivized Video
Infographics
Interactive Data Maps
Photo Galleries
Quizzes

LA Times Studios

LA Times Studios is the multimedia content arm of the Los Angeles Times, dedicated to creating original stories across various digital and traditional mediums. A few projects of note include 2017's breakout podcast Dirty John, our boxing related web series Pound for Pound, and our entertainment industry podcast The Reel.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Influencer Marketing
Articles
How-To's
Infographics
Recipes

Leaf Group Studios

With a portfolio of properties focused on​ ​a​ ​variety of lifestyle categories including health & wellness, home, pets, DIY and personal finance, Leaf Group Studios is the leading content studio dedicated to creating content that​ ​inspires and empowers your everyday accomplishments.​ ​Using our proprietary intent driven 1st party data we work with our brand partners to create content ranging from ​​long form editorial video to focused informational​ ​articles.​ ​This allows our brand partners to reach their audience throughout the purchase cycle with content that​ ​both​ ​informs ​and inspires.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Influencer Marketing
Rewarded/Incentivized Video

Lifestyle Studios

As a full-service editorial unit, Lifestyle Studios creates compelling lifestyle experiences across multiple platforms. By harnessing our digital expertise, we produce content and advertising solutions that meet our client's objectives through innovative yet relatable video, photography, social and written-word editorial implementations.

For more information, contact

[email protected]

Categories:

Editorial (including video)

Live Nation Labs Content Studio

Full-service, end-to-end content organization handling creative, production, post-production, distribution, and marketing. Working in the live music space and directly with artists, we specialize in branded content, algorithmic publishing, and targeting qualified music communities.

Websites:

setlist.fm, megacountry.com, livenation.com

For more information, contact

[email protected]

Categories:

Editorial (including video)

mashable brand x

Full service studio that provides collaborative content and experiences.

For more information, contact

[email protected]

Categories:

Podcast

Midroll Brand Studio

Branded podcast content, including custom segments in existing podcasts, custom branded episodes, and fully branded podcast series.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Games (all)
Influencer Marketing
Rewarded/Incentivized Video

Mobcrush, Influencer Live streaming studio

We power influencer content creation and activation including live streaming sponsorships in real time.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Influencer Marketing
Online Display Advertising
Targeted Email Campaigns
Audience Targeting
Experiential
Integrated Marketing
Print Creative Solutions
eCommerce
Research/Insights

MusicRadar

MusicRadar is the website built by musicians, for musicians. As the internet’s number one resource for musicians, MusicRadar packs the most trusted gear reviews, alongside current gear news and expert tuition to make every musician better at the thing they love – making music! For more information about our products or partnership opportunities, please get in touch.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Influencer Marketing
Flexible Display Advertising

NBCUniversal Skycastle Digital Studio

NBCUniversal Skycastle Digital Studio specializes in storytelling that engages our local audiences and masterfully delivers your brand’s message. With an award-winning team of team or designers, writers, editors, producers, animators and photographers all on-staff, Skycastle offers our partners best-in-class agency level services capable of producing successful, multi-cultural campaigns.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Influencer Marketing
Custom Content for TV
Digital
Live Experiences
Social Media

National Geographic Basecamp

National Geographic Basecamp is a global branded content studio, creating award-winning stories and experiences across Nat Geo television, digital, social and channels. We leverage the content, scale and purpose of National Geographic for the world's most curious and purposeful brands.

For more information, contact

[email protected]

Categories:

Podcast
Audio
Digital

NPM Creative

NPM Creative is the in-house creative studio at NPR’s sponsorship subsidiary, National Public Media. Launched in 2018, NPM Creative offers a full array of audio and visual design services including original audio content production, creative optimization, research, and native product design – all with access to distribution across NPR platforms, which reach 103M people a month. NPM Creative works in close collaboration with brands and agencies to share brand stories that connect with the NPR audience and deliver on brand objectives.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Influencer Marketing
Rewarded/Incentivized Video

Pandora Content Lab

We believe there’s more to being a publisher than providing ad space and selling ads. After all, publishers do occupy a unique position in the ad ecosystem–somewhere in the middle of media, technology, innovation and tradition. At Pandora, we offer measurable, insights-driven audio and video branded entertainment solutions across on mobile and web.

For more information, contact

[email protected]

Categories:

Podcast

Panoply Brand Studios

Who We Are
We are the branding studio for Panoply, a leading podcast creator and curator with over 200 podcasts of the highest quality within our network. We helped pioneer the field of branded podcasting, and have created some of the medium's most successful shows.

What We Do
We help brands create podcast strategy, produce compelling podcasts, and execute effective podcast advertising in our state-of-the-art facilities in New York and Washington DC.

What Makes Us Different
Experience. Our leadership has been in the podcast medium for over 10 years. We created the original branded podcasts with HBO Documentaries in early 2015, and shortly after we developed the industry standard with GE Podcast Theater/The Message. Since then, we've developed many branded podcast series across almost all categories.

Success. Panoply created the only branded content to rise to #1 in Apple Podcasts with The Message. It won multiple awards including two gold and one bronze lion at Cannes. We have created multiple shows that have made it into the top 100 shows in Apple Podcasts.

Distribution. Panoply is one of the few networks that offers scale for contextual promotion. More importantly, we are the only network that can target and distribute, at scale, against audience demographics and intent through our wholly-owned Megaphone Targeted Marketplace (MTM), powered by Nielsen.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Games (all)
Influencer Marketing
Online Display Advertising Targeted Email Campaigns Audience Targeting Experiential
Integrated Marketing
Print Creative Solutions
Research/Insights

PC Gamer

PC Gamer is the global authority on PC games. We’ve been covering PC gaming for over 20 years, and continue that legacy today with worldwide print editions and around-the-clock news, features, esports coverage, hardware testing and game reviews on PCGamer.com, as well as major yearly events including the PC Gaming Show and the PC Gamer Weekender. For more information about our products or partnership opportunities, please get in touch.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Influencer Marketing
Sponsorships (Title and Segment)

PMM Inc.

PMM proudly represents the best podcasts including This American Life, Serial, S-Town, The Joe Rogan Experience, Anna Faris is Unqualified, Dax Shepard ‘s Armchair Expert, The Maximum Fun Network and many top comedy and entertainment podcasts. Our A-List talent offers the best host endorsed spots in podcasting.

Website:

http://pmminc.co

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Games (all)
Influencer Marketing
Rewarded/Incentivized Video
Infographics
Interactive Data Maps
Photo Galleries
Quizzes

Post Studios

Post Studios is the in-house creative strategy agency that develops and executes all customized partner programs. We’re a mix of writers, producers, designers and strategists who dream up innovative client solutions.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Influencer Marketing
Experiential
Social Media
Research & Consulting (Refinery29 Intelligence)
Measurement

Refinery29

Refinery29 is the new media company for the most powerful generation of women in history. We act as a catalyst for women everywhere to feel, see and claim their power.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Influencer Marketing
360-Degree Video
Branded Digital Content
Video
Virtual Reality
Animation
Animated Infographics
Motion Graphics
Photo Essays

Reuters Plus

Reuters Plus is the award-winning branded content studio of the world’s largest international multimedia news provider, enabling brands to reach and influence the people who matter. Our full-service studios deliver the best in editorial and multimedia production across digital and real-world platforms.

For more information, contact

[email protected]

Categories:

Editorial (including video)
End-to-End Content Programs
AR / VR / 360-video
Articles and Hubs
Content Strategy and Production
Custom Branded Content Video
Experiential
Integrated Programs
Interactives (i.e. quizzes)
Polls

RYOT Studio

RYOT Studio, Oath's in-house creative studio, can get your story heard with end-to-end content programs that combine valuable insights and unmatched distribution with purposeful storytelling and creative execution, driving consumers to take action. With Oath and RYOT Studio, you can make sure your brand’s story isn’t just well-told, it’s also well-heard.

For more information, contact

https://www.oath.com/brands/ryot-studio/contact/

Categories:

Editorial (including video)
Podcast
Influencer Marketing
Social Media

SheKnows Content Lab

SheKnows Studio focuses on producing premium quality branded content in partnership with pro-female advertisers. Our content spans from editorial features to long-form video and micro-content for social platforms. We have won two Emmys Awards, four Telly Awards, one Shorty Award, one OMMA Award and a Webby for our scripted and unscripted branded video content. Our best work focuses on women and Gen Z with an emphasis on food, beauty and parenting narratives.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Custom Branded Content
Integrated Marketing

Slate Studios

Who we are:

Slate Studios is an award-winning branded content and integrated marketing studio. Our team of strategists, writers, designers, producers, and storytelling experts are inspired by the same rigorous curiosity, passion, and creativity that has defined the Slate brand for over twenty years.

What we do:

Slate Studios specializes in the production, promotion, and optimization of 360 degree digital storytelling programs ranging from podcasts and videos to longform articles and event activations. We work with advertising partners to engage Slate’s premium audience through work that strikes the perfect balance between strategy and creativity; quality and invention; heart and mind.

For more information, contact

[email protected]

Categories:

Editorial (including video)

Sony Crackle

Sony Crackle is the place to escape and recharge, with exclusive Originals, blockbuster movies and hit TV shows for a console-first and connected streaming audience. Sony Pictures Television Networks' free, ad-supported network offers a handpicked, constantly updated programming line-up, like binge-worthy Sony Crackle Originals such as “The Oath,” “Snatch,” “StartUp” and “SuperMansion,” as well as movies and series in genres including Drama, Action, Fandom, Comedy and Thriller. The network is all on demand and accessible in the U.S. for free without subscription. Sony Crackle is available in 21 countries on a wide variety of connected devices. For more information, go to www.sonycrackle.com or follow @SonyCrackle on Facebook, Instagram and Twitter for real-time updates.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Influencer Marketing

Storyful Studio

Social Content Studio with access to public social data across 10 different platforms, video licensing capabilities, creative strategy expertise and distribution partners across the digital ecosystem.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Influencer Marketing
Events

Studio 1847

Studio 1847 is the branded content and events team in tronc, Inc.'s advertising department. We partner with brands to tell their stories through content and experiences.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Games (all)
Influencer Marketing
Rewarded/Incentivized Video
Branded Digital Content

Studio 61 - CBSi

To collaborate with brands to create custom, scalable premium content that entertains, informs, and engages our massive global audience, through our respected and trusted CBSi sites.

For more information, contact

[email protected]

Categories:

Games (all)
Rewarded/Incentivized Video

Studio E

In House Game Studio Dedicated to Gamifying Brands

Studio E Gallery:

https://zdnstudioe1-a.akamaihd.net/demo/2017-12-15-12h11m32s_demo/index.html

Zynga Ad Sales Site:

zyngaads.com

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Influencer Marketing
Rewarded/Incentivized Video
All Audio and Video Needs

Stuff Studios

From the largest for-profit podcast publisher, HowStuffWorks, Stuff Studios brings its vast podcast resources and expertise to the world of content marketing. Full-service podcasting from HowStuffWorks = Stuff Studios: Production + Tech + Marketing + Sales.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Influencer Marketing
Rewarded/Incentivized Video
Augmented Reality
Events
Experiential
Front-end Development
Photography
Virtual Reality
Content Strategy and Production

T Brand Studio

The New York Times' in-house branded content and creative services agency.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Games (all)
Online Display Advertising
Targeted Email Campaigns
Audience Targeting, Experiential
Integrated Marketing
Print Creative Solutions
Research/Insights

TechRadar

Unashamedly obsessed with tech, TechRadar is the market-leading authority on everything from the latest smartphone releases to the best in digital cameras. Its mix of genuine and reliable advice alongside entertaining and fun to read editorial content is why TechRadar is the source for tech buying advice.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Influencer Marketing
Data Consultancy
Community Management/Performance Marketing
CRM
Visual Merchandising/POS Creative
Experiential Strategy
Product Hack-a-thon/Incubator Showcase

The Bakery at POPSUGAR

At POPSUGAR we’ve spent 12 years of cultivating our editorial and data expertise, which sets us apart in terms of our cultural connectedness and proven understanding of the coveted next-gen audience. We are creative + distribution, creative + insights, and creative + flexibility. Brands can leverage this know-how via The Bakery, our full-service creative agency with the power of a best-in-class publisher baked in. Get in touch to learn how how we put our content playbook into practice to provide insight-driven, agile, white glove agency-style service to various partners in beauty, retail and beyond. The Bakery. Let’s make something good together.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Games (all)
Influencer Marketing
Experiential
Feature Films
Long Form Content
Mini-Series

the blend line collective

Only the blend line collective knows the real consumer from spark to sale. We solve automotive business problems with pervasive creativity built from purposeful messaging that is highly measurable, without excess and overhead.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Games (all)
Influencer Marketing
Rewarded/Incentivized Video
Live Content

THE BRIDGE

THE BRIDGE is a full service content marketing group positioned within the publishing powerhouse of A+E Networks, combining expertise across three disciplines–ANALYTICS, STORYTELLING, & DISTRIBUTION.

OUR APPROACH: Advanced social listening and brand audience insights utilized to shape creative led multiplatform solutions and to strengthen custom concepts. Producing ownable IP for agnostic distribution as well as leveraging A+E Networks scale & resources.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Influencer Marketing

The Business Journals Content Studio

The TBJ Studio provides native advertising and custom branded content creation that can be localized across 43 of the top metros in the U.S., through a locally-trusted business journals brand. Native packages for national and/or regional executions are also available.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Games (all)
Influencer Marketing
Rewarded/Incentivized Video
Augmented Reality
Virtual Reality

The Foundry @ Meredith

The Foundry @ Meredith
Modern-Day Storytelling Fueled by Insights.

The Foundry serves as our creative heartbeat, harnessing the power of Meredith to enable deeper connections with audiences that fuel growth for clients, no matter the channel. By unlocking Meredith’s publishing know-how, editorial approach to storytelling and data capabilities, The Foundry helps brands solve their most complex business challenges by aggregating, engaging and monetizing audiences at scale. We are creatives, strategists, analysts and technologists all focused on connecting to culture to better engage consumers.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Games (all)
Influencer Marketing
Rewarded/Incentivized Video
Content Across All Content Genres, Formats and Platforms

The NBCU Content Studio

With unprecedented access to NBCU’s expansive community of storytellers from in front of and behind the camera, world-class production resources, proprietary data and massive multi-platform scale, The NBCU Content Studio developes original performance-driven content that moves the needle for brands.

From thought-leadership created by the experts at CNBC, NBC News and MSNBC to original comedy built for brands developed in partnership with Broadway Video, creators of SNL, The Content Studio maximizes NBCU’s breadth and depth of expertise across all content categories to build content for brands custom tailored for both their message and their audience.

Leveraging the unmatched scale of the NBCU portfolio across digital, social, mobile, TV and strategic partnerships with Apple News, BuzzFeed, Vox Media, and Snapchat, The Content Studio delivers data-fueled distribution both on and off NBCU platforms with real-time optimization and measurement to ensure delivery against brand KPIs.

The NBCU Content Studio sits at the intersection of inspiration and insight, creating a quantifiable blueprint for brand storytelling across all genres, formats and platforms.

Beyond Content. Storytelling.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Influencer Marketing
Original Programming

The RockShop

Through Original Programming, Custom Content, Audience Enrichment & the Social Expertise of our Brand Ambassadors, The RockShop reaches Millennials where they are.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast

TheStreet Blue Chip Content Studio

TheStreet's Blue Chip Content Studio enables brands to tell their stories in high-quality content (e.g., webinars, branded article content), produced by a professional in-house studio. Working with Blue Chip, brands benefit from turnkey solutions and the opportunity to participate at varying levels of content development, audience engagement and product/service positioning.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast
Influencer Marketing

UCI Studios

UCI Studios provides brands with access to the best storytellers in the world who represent and celebrate our new America. We connect consumers with stories and brands that reflect purpose and identity, across platforms and language – all informed by the largest database of consumer insights in media and connected to the consumer through unparalleled media reach.

For more information, contact

[email protected]

Categories:

Editorial (including video)

WebMD DNA Brand Studio

We create custom content experiences for our advertisers that draws from the data and insights of the leading publisher of health content.

Website:

http://webmd.com

For more information, contact

[email protected]

Categories:

Influencer Marketing

WHOSAY

WHOSAY is an influence marketing company that powers influence marketing campaigns for brands across all verticals and utilizes every level of celebrity and influencer talent. WHOSAY delivers measurably superior results to other social and mobile advertising.

For more information, contact

[email protected]

Categories:

Podcast

Wondery

Wondery podcast originals and partner shows

For more information, contact

[email protected]

Categories:

Editorial (including video)
Podcast

WP BrandStudio, The Washington Post

WP BrandStudio, the branded content arm of the Washington Post, combines the Post’s award-winning investigative lens, next-gen tech and a deep understanding of our audience to create compelling multimedia stories—from concept to production to distribution. WP BrandStudio has created smart, engaging experiences on behalf of brands including Bank of America, Dell, AT&T, Canon and Mercedes, targeted to reach policy influencers, consumers and business decision makers. Follow @wpbrandstudio to explore our work.

For more information, contact

[email protected]

Categories:

Editorial (including video)
Influencer Marketing

WWE Content Studio

WWE is a one-stop-shop for entertaining content that our fans love. Our world-class production capabilities and vast roster of charismatic talent allow us to efficiently produce engaging, integrated content for our partners.

For more information, contact

[email protected]

Get the latest from IAB in your inbox

Be the first to know. Sign up to receive news about the IAB programs, standards, events, classes, and more!