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IAB Professional Certification

The digital advertising marketplace grows more complex daily, making it more critical than ever to master the latest trends and changes.

We listened to our members, and the IAB set out to create standardized benchmarks to ensure that partners, employees and new hires have the basic knowledge to perform their respective jobs.

IAB Certification programs establish and measure the baseline digital industry knowledge required for digital advertising professionals. Created by industry subject matter experts and a leading test development company, the certification programs are managed by an independent Certification Commission.

Questions About Getting Your Team Certified? Email [email protected]


IAB Digital Media Sales Certification

IAB Digital Media Sales Certification
This program helps digital buyers and sellers establish an immediate, deeper level of trust when working together. More than 3,000 individuals have applied for the program from over 250 companies, and it is quickly gaining industry-wide acceptance.
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IAB Digital Ad Operations Certified

IAB Digital Ad Operations Certification
This program ensures that Ad Operations professionals have the required skills to run campaigns efficiently. With the proliferation of more and more platforms and channels, ad units and formats, metrics and tools, standardized skills are absolutely necessary to remain competitive.
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IAB Digital Media Sales Certification

IAB Digital Data Solutions Certification
The only official credential in digital advertising that demonstrates individuals have the knowledge needed to manage complex data programs for their clients and across their own company. The program ensures that candidates have the mastery needed to succeed in the intersection of digital advertising and data.
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What’s the difference between Professional Certification and a Certificate? Click here.

Participating Companies Include
24/7 Media, About.com, AdTech, AOL., Carat, Collective, Conde Nast, Cox Media, Expedia, Extreme Reach, Facebook, Google, hulu, IDG, Pulsepoint, Mindshare, Operative, Rubicon, Theorem, Time Warner Cable Media, Triad Retail Media, UM, Undertone, Univision Yahoo, Ziff Davis and more!

See what they’re saying about Digital Media Sales Certification
“Yahoo has made IAB Certification requisite course work for the sales organization. IAB Certification shows a commitment to continued learning in the ever changing digital landscape. Ultimately growing sales revenue starts with trust and IAB acts as a cornerstone of that foundation.”
—David Dembowski, Category Sales Director – CPG, Yahoo

Certification provides me greater trust and credibility with my agency and client partners.

“Certification provides me greater trust and credibility with my agency and client partners when discussing campaign implementation, analytics & measurement.”
— Benjamin Streeter, Account Executive, Sony Pictures/Crackle

“I saw a job posting online recently that required this certification… That speaks volumes to me.”
—Chip Dillard, Digital Media Operations Manager, Comcast Spotlight

“People are impressed as it demonstrates a high level of competency in our industry.”
—Vincent Dunleavy, Account Executive, NBC Universal Digital Entertainment

“It has given me additional credibility with my peers in the digital media field. I explain it to advertisers as something that makes my company and the services we provide stand apart from our competitors.”
—Alison O’Brien, Digital Product Manager, The Roanoke Times

“I believe that by having the Digital Media Sales Certification that my clients and colleagues put more trust and value in my opinions and recommendations.”
—Steve Horn, Digital Account Executive, NBC Interactive

“ This education is needed, especially for former print sellers.”
—Brian Mitchell, Sales Director, Time Inc.

“I have received positive feedback in response to the fact that I am certified from the marketplace. It provides a certified person greater respect in the industry and trust.”
—Kelly Iannaci, Sr. Account Manager, Disney Interactive

“I have received accolades through LinkedIn.”
—Kevin DeSchaaf, Account Executive, BBC

“Agencies have appreciated that my company mandated that our entire team of sales reps become certified. It shows that we mean business and are investing time and interest in being a reputable and strategic partner they can trust.”
—Annie Merriman, Account Executive, Collective

“I think it is a fantastic way to elevate yourself in a highly competitive sales industry. I’ve also really appreciated the learning community, built up around the linked in group as well.”
—Jennifer Postlethwait, Manager, NBC Universal

View all testimonials ›