IAB @ Mobile World Congress 2018

Tuesday, February 27, 2018 Barcelona

For the fourth year in a row, IAB leads the conversation on mobile marketing with a one-day event at Mobile World Congress, the world’s largest gathering for the mobile industry.

The connected consumer has changed everything and mobile is at the center of every 21st Century brands’ strategy. Today’s successful brands and media companies must constantly evolve and deliver direct-to-consumer experiences to meet the needs of these always on, cross-screen consumers.

From content marketing to OTT, the most effective cross-screen marketing strategies are immersive without being disruptive. Join IAB at Mobile World Congress to discuss cross-screen consumer engagement, and explore innovation and strategies for creating and distributing OTT video across platforms.

Topics to be Discussed Include:

  • Storytelling Innovation in OTT
  • Cross-Platform Addressability
  • The Mobile to Offline Retail Experience
  • How Data Creates Better User Experiences—and Better Products
  • New Revenue Streams, Including AI and the Connected Home
  • Brand Safety on Mobile
  • Dynamic Ads and the Impact on Relevancy

For highlights on the 2017 IAB @ Mobile World Congress, click here.



This complimentary event is by invitation only.



Kim Kaldec - MWC Kimberly Kadlec Senior Vice President, Global Marketing Platforms & Capabilities
Visa Inc.

Kimberly Kadlec, Senior Vice President, Global Marketing Platforms & Capabilities, Visa Inc.

Kim Kaldec - MWC

Kim joined Visa in 2016 as the Senior Vice President of Global Marketing Platforms & Capabilities. Ms. Kadlec joins Visa from Publicis Groupe, where she was the President, Global Solutions.

In her current role at Visa, Ms. Kadlec is responsible for shaping the strategy multiple marketing platforms, including Advertising Agency and Content Centers of Excellence, Data and Tech, and Visa.com thereby creating assets, programs and capabilities to drive the success of Visa’s global efforts.

Before joining Visa, Ms. Kadlec led Publicis Groupe’s Global Network Client practice, where she created seamless global connectivity for multiple clients, ensuring leadership, strategy, and top-to-top connections across all areas of expertise including creative, digital, media, and technology.

Prior to Publicis, Ms. Kadlec was the Global Head of Strategic Partnerships at AOL, where as part of CEO Tim Armstrong’s leadership team, she developed content and data partnerships. She also spent eight years at Johnson & Johnson in a variety of roles in global brand architecture, marketing communications, brand experience, digital marketing, and investment strategy across the consumer, medical device/diagnostics, and pharmaceutical sectors.

Ms. Kadlec has received many industry accolades, including “Top 50 Women in Brand Marketing” by Brand Innovators in 2014 and Huffington Post’s “Top Ten Social CMO’s 2013”. She and her husband have just relocated to the Bay Area from NYC.

Auto Draft 245 Rosa Riera VP, Employer Branding and Social Innovation
Siemens AG

Rosa Riera, VP, Employer Branding and Social Innovation, Siemens AG

Auto Draft 245

Rosa Riera serves as VP, Employer Branding and Social Innovation, at Siemens AG. She is currently overseeing the transformation of the Siemens employer brand. She is passionate about the employee experience and about innovative solutions for collaboration in the workplace. Rosa believes that creating the right conditions for talent to thrive will become an ever more pressing concern for ambitious businesses. She sees herself as an HR immigrant, having started her career in communications and marketing and moving into the HR field only recently. Over the past 17 years, Rosa has worked in Siemens’ industry segment and healthcare segment at various locations in Germany and the United States.


The 2018 agenda will be released soon. The event will run from 9am-5pm. To view the 2017 agenda, click here.


Please register using the link in the invitation you received
Senior level brand marketers and agency executives can request an invitation


Fira Gran Via
Av. Joan Carles I, 64 08908
L’Hospitalet de Llobregat

HALL 8, Theater C. Please use Fira’s North Entrance on Carrer del Foc.