IAB @ Mobile World Congress 2018

Tuesday, February 27, 2018 Barcelona

For the fourth year in a row, IAB leads the conversation on mobile marketing with a one-day event at Mobile World Congress, the world’s largest gathering for the mobile industry. Twenty-first century brands are no longer simply focused on mobile-only or mobile-first strategies. With the evolution in consumer behavior and an embrace of direct-to-consumer brands, today’s successful marketers and media companies must constantly evolve their mobile strategies to meet the needs of these always-on, cross-screen consumers.

From content marketing to AI, the most effective cross-screen marketing strategies are immersive without being disruptive. Join IAB at Mobile World Congress to discuss cross-screen consumer engagement, and the role of data in supporting not only the experiences, but also the products themselves.

Topics to be Discussed Include:

  • The Mobile to Offline Retail Experience
  • How Data Creates Better User Experiences—and Better Products
  • New Revenue Streams, Including AI and the Connected Home
  • Brand Safety on Mobile
  • The Impact of Blockchain on Mobile
  • Attribution Metrics and Performance Marketing in Mobile
  • Dynamic Ads and the Impact on Relevancy

For highlights on the 2017 IAB @ Mobile World Congress, click here.


The agenda will be posted shortly. Please check back soon.