IAB Digital Media Sales Certification: Study Resources

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In-Person Exam Prep Course:
Digital Media Sales Certification 1-Day Prep Course – 8/16/17,
Wednesday, August, 16, 2017, 8:30 am EST - 5:00 pm EST

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IAB Digital Media Sales Certification Resources

Download each document by clicking on the title. The date listed indicates the date of the most recent version; be sure you are using the most updated version.

Digital Media Training

For those who wish a more structured “classroom” approach to training the following digital media training resources are also available:

  1. New: IAB Online Digital Media Sales Exam Prep now available
  2. Academy of Digital Media
  3. Certified Sales Training

The IAB also offers a number of Exam Prep and training programs. For a list of upcoming classes, please visit our training & seminars calendar.

The Commission on Certification and the IAB Digital Media Sales Certification program do not endorse any training provider, product or resource, nor do any IAB products or resources imply assurances of success on the Certification exam.

Academy of Digital Media (formerly The Laredo Group)

The Academy of Digital Media has trained 100,000+ media professionals since 1996 and is dedicated to helping media sellers master their sales skills and learn the complexity of digital media through in-depth courses and webinars. Media sellers need to be fluent in industry knowledge and standards, recognize best practices for campaign delivery and measurement, understand ad targeting and ad delivery technologies. In addition, media reps must continue to develop and hone their sales skills. The Academy of Digital Media provides training in various formats – public seminars, customized in-house instructor-led training, on-demand and live webinars, or a hybrid of in-person and webinar training. Academy of Digital Media’s courses follow the IAB’s certification exam blueprint and is the perfect resource to not only prepare to pass the Digital Media Sales Certification (DMSC) Exam but to learn more about successfully selling across channels and reinforcing sales skills.

Contact [email protected] or call 646-975-9000 to discuss corporate or group training programs or for course descriptions and schedules. NOTE, all courses count towards Digital Media Sales Certification eligibility requirements for Options 2 and 3 (up to 15 hours of training), and several courses qualify for recertification.

Certified Sales Training

Certified Sales Training offers online training programs and workshops that help digital sales teams excel at their jobs. Their exclusive online training program gives you full access to over 40 hours of video lectures, quizzes, interactive planning tools and other resources, and has been designed specifically to assist sales professionals preparing to sit for the IAB Sales Certification Exam. IAB member companies who user promo code ‘CSTSALESTRAINING’ can receive $100 off the price of an annual subscription of all online training modules. Click here to see a full list of included training topics.

Certified Sales Training also provides on-site training digital media selling, buying and creative development workshops for client companies.  For more information on group training, visit here or call 1-855-823-9100.

See Additional Advertising Sales Training Resources


The Commission on Certification and the IAB Digital Media Sales Certification program do not endorse any training provider, product or resource, nor do any IAB products or resources imply assurances of success on the Certification exam.


What’s the difference between a Professional Certification and a Certificate?

Companies with certified sales staff include
AOL, Collective, Conde Nast, Cox Media Group, Discovery, Expedia, Extreme Reach, IDG, NBCUniversal, The New York Times, Pandora, Time Inc., Triad Retail Media, Univision, Yahoo, Valasis and more!

See what they’re saying

    I found the exam and preparation stimulating and challenging. As such, I'm proud to be IAB-certified.
    —Mark Warlaumont Director of News and Digital Media Sales, Bright House Networks
    It’s a great program and would highly recommend it to my colleagues across the industry.
    —Rich Fimbres Senior Multimedia Sales Representative, Bloomberg Media
    It keeps you up to date on digital information and what is happening in the industry...
    —Cheryl Baeszler Digital Sales Manager, Cox Media
    The IAB Certification has allowed me to understand the standards set in place...
    —Jinger Guerrette Account Executive, Time Warner Cable Media
    I have marketed myself and the companies that I have worked for with my IAB Sales Certification...
    —Alison O’Brien Nexstar Broadcasting
    This is definitely a certification I am recommending to my peers...
    —Tracy Dedeaux Digital Sales Manager, WVUE Fox 8
    The industry needs this kind of certification...
    —Marcos Christensen Senior Director Latam South Cone, comScore, Inc.
    I have learned so much and I'm so thankful that my company felt this was important...
    —Mandilyn Thompson Account Executive, Time Warner Cable Media Sales
    This is a great program and helps distinguish certified professionals as the best in the business...
    —Anna Patterson Digital Media Specialist, Cox Media Group
    Becoming IAB certified was a goal of mine...
    —Farrah Shultz Digital Media Account Executive, Triad Retail Media
    I'm very happy to have gone through the program...
    —Rob Noonan Sales Director, Digital Shopper Marketing, Conversant Media

View all testimonials ›


Looking for Team Certification?

Email [email protected] for information on corporate testing and training.