IAB Digital Media Buying & Planning Certification – Eligibility

Digital Media Buying Planning - Seal and Apply Button

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IAB Webinar Exam Prep Training Class
4-Part Live & On Demand Webinar Series

Digital Media Buyers and Planners work closely with Advertisers and Publishers to deliver exceptional service throughout the media buying lifecycle. They accomplish this by developing media objectives, creating strategic digital media plans, negotiating terms and conditions, and optimizing campaign performance while purchase audience targeted advertising space to deliver a designated marketing initiative

Candidates are considered eligible for the Digital Media Buying and Planning Certification exam if they meet one of the following criteria:

Option 1:

  • Two (2)-years of work experience in Digital Media Buying and Planning

Option 2: 

  • One (1)-year of work experience in Digital Media Buying and Planning and a minimum of 10* hours of continuing education or professional training in digital media; preferably Media Buying and Planning.

Option 3:

  • A minimum of 30 hours* of continuing education in digital media; preferably Media Buying and Planning from an institute of higher education or professional training program

During the certification application process, eligible candidates will also be required to submit a signed Code of Ethics that all certified individuals must abide by and uphold.

Cost: $400 IAB Members / $500 Non-IAB Members

*Note: 50 minutes equals one hour of continuing education/training

What’s the difference between a Professional Certification and a Certificate?

Companies committed to IAB Certification Include: AOL, Collective, Conde Nast, Cox Media Group, Discovery, Expedia, Extreme Reach, IDG, NBCUniversal, The New York Times, Pandora, Time Inc., Triad Retail Media, Univision, Yahoo, Valasis and more!

See what they’re saying

    I found the exam and preparation stimulating and challenging. As such, I'm proud to be IAB-certified.
    —Mark Warlaumont Director of News and Digital Media Sales, Bright House Networks
    It’s a great program and would highly recommend it to my colleagues across the industry.
    —Rich Fimbres Senior Multimedia Sales Representative, Bloomberg Media
    It keeps you up to date on digital information and what is happening in the industry...
    —Cheryl Baeszler Digital Sales Manager, Cox Media
    The IAB Certification has allowed me to understand the standards set in place...
    —Jinger Guerrette Account Executive, Time Warner Cable Media
    I have marketed myself and the companies that I have worked for with my IAB Sales Certification...
    —Alison O’Brien Nexstar Broadcasting
    This is definitely a certification I am recommending to my peers...
    —Tracy Dedeaux Digital Sales Manager, WVUE Fox 8
    The industry needs this kind of certification...
    —Marcos Christensen Senior Director Latam South Cone, comScore, Inc.
    I have learned so much and I'm so thankful that my company felt this was important...
    —Mandilyn Thompson Account Executive, Time Warner Cable Media Sales
    This is a great program and helps distinguish certified professionals as the best in the business...
    —Anna Patterson Digital Media Specialist, Cox Media Group
    Becoming IAB certified was a goal of mine...
    —Farrah Shultz Digital Media Account Executive, Triad Retail Media
    I'm very happy to have gone through the program...
    —Rob Noonan Sales Director, Digital Shopper Marketing, Conversant Media

View all testimonials ›


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