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IAB Data Solutions Certification – Eligibility

IAB Data Solutions Certification: Overview 1
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Read article: Why It’s Critical That Every Digital Media Professional Understands Data

Candidates are considered eligible for the Digital Data Solutions Certification exam if they meet the following criteria:

  • Option 1: Two years of experience data analytics or data management
  • Option 2: One year of experience in digital data analytics or management + 15 hours of continuing education in data analytics
  • Option 3: Two years of experience in a digital advertising role + 30 hours* of continuing education in data analytics and management OR Two years in non-digital data analytics + 30 hours* of continuing education in digital advertising
  • Option 4: A 4-year or graduate degree in data science + 1-year in relevant experience in digital advertising

During the certification application process, eligible candidates will also be required to submit a signed Code of Ethics that all certified individuals must abide by and uphold.

Cost: $500 IAB Members / $750 Non-IAB Members

*Note: 50 minutes equals one hour of continuing education/training


What’s the difference between a Professional Certification and a Certificate?


Companies with Certified Sales Staff Include
AOL, ADTECH, Carat, Facebook, Google, Hulu, Mindshare, Operative, Theorem, Rubicon, UM, and more!

See what they’re saying

  •    
    I found the exam and preparation stimulating and challenging. As such, I'm proud to be IAB-certified.
    —Mark Warlaumont Director of News and Digital Media Sales, Bright House Networks
  •    
    It’s a great program and would highly recommend it to my colleagues across the industry.
    —Rich Fimbres Senior Multimedia Sales Representative, Bloomberg Media
  •    
    It keeps you up to date on digital information and what is happening in the industry...
    —Cheryl Baeszler Digital Sales Manager, Cox Media
  •    
    The IAB Certification has allowed me to understand the standards set in place...
    —Jinger Guerrette Account Executive, Time Warner Cable Media
  •    
    I have marketed myself and the companies that I have worked for with my IAB Sales Certification...
    —Alison O’Brien Nexstar Broadcasting
  •    
    This is definitely a certification I am recommending to my peers...
    —Tracy Dedeaux Digital Sales Manager, WVUE Fox 8
  •    
    The industry needs this kind of certification...
    —Marcos Christensen Senior Director Latam South Cone, comScore, Inc.
  •    
    I have learned so much and I'm so thankful that my company felt this was important...
    —Mandilyn Thompson Account Executive, Time Warner Cable Media Sales
  •    
    This is a great program and helps distinguish certified professionals as the best in the business...
    —Anna Patterson Digital Media Specialist, Cox Media Group
  •    
    Becoming IAB certified was a goal of mine...
    —Farrah Shultz Digital Media Account Executive, Triad Retail Media
  •    
    I'm very happy to have gone through the program...
    —Rob Noonan Sales Director, Digital Shopper Marketing, Conversant Media

View all testimonials ›

 

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