IAB Data Solutions Certification – Eligibility

IAB Data Solutions Certification: Overview 1

Take Your Exam Now:

Apply Now

Questions? Monthly Info Sessions: No upcoming events at this time, check back soon.

Read article: Why It’s Critical That Every Digital Media Professional Understands Data

Candidates are considered eligible for the Digital Data Solutions Certification exam if they meet the following criteria:

  • Option 1: Two years of experience data analytics or data management
  • Option 2: One year of experience in digital data analytics or management + 15 hours of continuing education in data analytics
  • Option 3: Two years of experience in a digital advertising role + 30 hours* of continuing education in data analytics and management OR Two years in non-digital data analytics + 30 hours* of continuing education in digital advertising
  • Option 4: A 4-year or graduate degree in data science + 1-year in relevant experience in digital advertising

During the certification application process, eligible candidates will also be required to submit a signed Code of Ethics that all certified individuals must abide by and uphold.

Cost: $500 IAB Members / $750 Non-IAB Members

*Note: 50 minutes equals one hour of continuing education/training

What’s the difference between a Professional Certification and a Certificate?

Companies with Certified Sales Staff Include
AOL, ADTECH, Carat, Facebook, Google, Hulu, Mindshare, Operative, Theorem, Rubicon, UM, and more!

See what they’re saying

    I found the exam and preparation stimulating and challenging. As such, I'm proud to be IAB-certified.
    —Mark Warlaumont Director of News and Digital Media Sales, Bright House Networks
    It’s a great program and would highly recommend it to my colleagues across the industry.
    —Rich Fimbres Senior Multimedia Sales Representative, Bloomberg Media
    It keeps you up to date on digital information and what is happening in the industry...
    —Cheryl Baeszler Digital Sales Manager, Cox Media
    The IAB Certification has allowed me to understand the standards set in place...
    —Jinger Guerrette Account Executive, Time Warner Cable Media
    I have marketed myself and the companies that I have worked for with my IAB Sales Certification...
    —Alison O’Brien Nexstar Broadcasting
    This is definitely a certification I am recommending to my peers...
    —Tracy Dedeaux Digital Sales Manager, WVUE Fox 8
    The industry needs this kind of certification...
    —Marcos Christensen Senior Director Latam South Cone, comScore, Inc.
    I have learned so much and I'm so thankful that my company felt this was important...
    —Mandilyn Thompson Account Executive, Time Warner Cable Media Sales
    This is a great program and helps distinguish certified professionals as the best in the business...
    —Anna Patterson Digital Media Specialist, Cox Media Group
    Becoming IAB certified was a goal of mine...
    —Farrah Shultz Digital Media Account Executive, Triad Retail Media
    I'm very happy to have gone through the program...
    —Rob Noonan Sales Director, Digital Shopper Marketing, Conversant Media

View all testimonials ›


Looking for Team Certification?

Email [email protected] for information on corporate testing and training.