IAB Data & Mobile Symsposium 2018

December 5, 2018 Convene, 237 Park Avenue, New York, NY

The IAB Data & Mobile Symposium will bring together industry leaders and executives from across the ecosystem to address how publishers and marketers are using data to build out their mobile strategies in the direct brand economy. Attendees will learn how best to capture, develop, and activate marketplace intelligence to drive bottom-line results through improved user experience and renewed focus on data quality, attribution, and measurement.

IAB Women Visionaries 16

 

Attendees Will Learn

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Open Measurement to combat fraud and ensure a trustworthy supply chain
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Opportunities and pitfalls of bringing programmatic buying in-house
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Data power measurement and attribution to create more personalized, relevant user experiences
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Rewarded video solve for engagement, effectiveness, and brand safety
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How data fuels impactful DOOH

VENUE

Convene
237 Park Avenue
New York, NY 10016