IAB Data & Mobile Symsposium 2018

December 5, 2018 Convene, 237 Park Avenue, New York, NY

The IAB Symposium will bring together industry leaders and executives from across the ecosystem to address how publishers and marketers are using data and technology to find and engage with their increasingly mobile consumers. To enhance the advertising experience to achieve the trifecta of getting the right message to the right person at the right time.  Attendees will learn how best to create, distribute, and measure engaging ad experiences that drive bottom-line results through improved user experiences across the consumer journey.

IAB Women Visionaries 16

 

Attendees Will Learn

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Working toward Open Measurement adoption
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Opportunities and pitfalls of in-house programmatic buying
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How data powers measurement and attribution
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How to handle content adjacencies and distribution in an always-on world
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How opt-in rewarded advertising solves for engagement, effectiveness, and brand safety
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How data fuels impactful DOOH
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How Voice and AI can be game changers for brand marketing

VENUE

Convene
237 Park Avenue
New York, NY 10016

United Airlines Discount: IAB has negotiated a discount with United. To obtain a discount, visit united.com and click on All Search Options. On the next page, enter code ZEBT776149 in the Promotions and Certificates box at the bottom of the page.