IAB Data & Mobile Symsposium 2018

December 5, 2018 Convene, 237 Park Avenue, New York, NY

The IAB Symposium will bring together industry leaders and executives from across the ecosystem to address how publishers and marketers are using data and technology to find and engage with their increasingly mobile consumers. To enhance the advertising experience to achieve the trifecta of getting the right message to the right person at the right time.  Attendees will learn how best to create, distribute, and measure engaging ad experiences that drive bottom-line results through improved user experiences across the consumer journey.

IAB Women Visionaries 16


Attendees Will Learn

Working toward Open Measurement adoption
Opportunities and pitfalls of in-house programmatic buying
How data powers measurement and attribution
How to handle content adjacencies and distribution in an always-on world
How opt-in rewarded advertising solves for engagement, effectiveness, and brand safety
How data fuels impactful DOOH
How Voice and AI can be game changers for brand marketing


237 Park Avenue
New York, NY 10016

United Airlines Discount: IAB has negotiated a discount with United. To obtain a discount, visit united.com and click on All Search Options. On the next page, enter code ZEBT776149 in the Promotions and Certificates box at the bottom of the page.