IAB Data & Mobile Symsposium 2018

December 5, 2018 Convene, 237 Park Avenue, New York, NY

The IAB Symposium will bring together industry leaders and executives from across the ecosystem to address how publishers and marketers are using data and technology to enhance the consumer’s advertising experience and achieve the trifecta of getting the right message to the right person at the right time.

IAB Women Visionaries 16


Attendees Will Learn

How data powers measurement and attribution
How to handle content adjacencies and distribution in an always-on world
How opt-in rewarded advertising solves for engagement, effectiveness, and brand safety
How voice and AI will be game changers for brand marketing
The promise of blockchain for marketing


Alysia Borsa 1 Alysia Borsa Chief Marketing and Data Officer

Alysia Borsa, Chief Marketing and Data Officer, Meredith

Alysia Borsa 1

Alysia Borsa is Chief Marketing and Data Officer at Meredith Corporation, a leading media company that reaches 175 million unduplicated American consumers every month, including 80 percent of U.S. millennial women. In this role, Borsa leads corporate marketing strategy, integrated marketing communications, first-party data strategy and management, and consumer- and advertiser-focused insights and analytics across all of Meredith’s 40+ national media channels.

Borsa is a seasoned marketing executive who has driven successful business development and marketing initiatives for various companies. She joined Meredith Digital in 2011 as VP of Product, which was a new role responsible for setting strategic direction and execution of key initiatives that differentiated and leveraged the company’s assets in the mobile and consumer data marketplaces.

Prior to joining Meredith, Borsa was Head of Partner Integration & Portfolio Planning at Nokia, where she led the business development team charged with growing subscriptions and renewals. Borsa also held senior management roles at Comcast as a product marketing lead and Accenture as a strategy consultant in the tech and telecom markets.

Borsa is a graduate of Wilfrid Laurier University where she earned a Bachelor of Business degree. She also earned an MBA from the University of Western Ontario in Canada.
Borsa resides in Manhattan with her family and is based in Meredith’s offices in New York City.

Jeremy Hlavacek Jeremy Hlavacek Head of Revenue
IBM Watson Advertising

Jeremy Hlavacek, Head of Revenue, IBM Watson Advertising

Jeremy Hlavacek

As head of revenue for IBM Watson Advertising, Jeremy Hlavacek is responsible for all global advertising sales efforts – including direct sales, programmatic sales, agency partnerships and data partnerships – across Watson Advertising’s portfolio of media, data, and AI-powered technology solutions, which includes The Weather Company’s consumer platforms such as weather.com and The Weather Channel apps. Watson Advertising’s offerings help agencies and marketers improve decision-making and reduce costs across key facets of the marketing lifecycle – from media planning through measurement.

Previously, Hlavacek was the head of global automated monetization. In that role, he oversaw all programmatic monetization efforts globally as well as the data partnerships team, which drives off-property data and inventory partnerships with platforms and other publishers. Hlavacek was promoted from vice president of programmatic, where he was responsible for all domestic programmatic sales efforts, platform relationships and programmatic operations. Under his leadership, the programmatic business grew 500% over a 3 year period to become one of the largest and most sophisticated sell side programmatic businesses in the industry. In 2017, AdExchanger ranked The Weather Company’s programmatic business as #2 in the industry among all publishers in media and broadcasting. Hlavacek joined Weather in early 2013 as vice president of operations and strategic partnerships for the company’s WEATHERfx division, where he oversaw technology partnerships and business operations to support the WEATHERfx business.

Prior to Weather, Hlavacek was vice president of strategy and business operations at Varick Media Management, where he helped to build one of the first programmatic trading desks on the agency side. He was responsible for strategic platform partnerships in the ad tech/real-time bidding ecosystem, as well as the business and financial operations of the company.

Hlavacek’s previous experience includes building out digital marketing and gaming experiences at LEGO Toys, directing advertising strategy and business development at Dotmenu (an online food ordering startup acquired by GrubHub and now part of Seamless), and building out digital experiences for entertainment programming at CBS Television. On the agency side, Jeremy has held senior strategic roles at Ogilvy and Cadient Group, where he advised clients in healthcare, financial services and technology.

Hlavacek holds a master’s degree in business administration from Cornell University, a master’s degree in media and communication from the London School of Economics and Political Science, and a bachelor’s degree from the College of William and Mary.

Jackson Jeyanayagam 2 Jackson Jeyanayagam Chief Marketing Officer

Jackson Jeyanayagam, Chief Marketing Officer, Boxed

Jackson Jeyanayagam 2

Jackson serves as the Chief Marketing Officer for Boxed. Previously, Jackson was the head of digital marketing for Chipotle where he was responsible for leading all digital initiatives including mobile, content, social media, CRM, analytics and digital direct response. Prior to Chipotle he was SVP, Digital Strategy at Taylor where he built and lead the digital marketing practice group, supporting Fortune 500 brands such as Diageo, P&G, Nestle, Nike, Starwood, 3M and Capital One. Before Taylor, Jackson spent time working at an influencer marketing agency overseeing the Old Spice and Dentyne brands. During his tenure, Jackson launched Dentyne Pure with YouTube sensations Rhett & Link and also served a key role in the Smell Like a Man, Man campaign for Old Spice; the famous Man on a Horse ad with Isaiah Mustafa turned into one of the most successful digital marketing campaigns in recent memory, where the brand created more than 200 social video responses to various influencers, media and celebrities. Jackson began his career in the Pacific Northwest with Waggener Edstrom where he supported iconic tech brands such as Microsoft, HTC and T-Mobile. Personally, Jackson serves on the Board of Directors for the University of Oregon Alumni Association as well as the Arts & Business Council of New York. He is also on the Advisory Board for tech start-up, Dynamic Signal. Jackson graduated from the University of Oregon with departmental honors in Sociology and a minor in Communications.

Joshua Lowcock Joshua Lowcock EVP, Chief Digital & innovation Officer USA/ Global Brand Safety Officer
UM Worldwide

Joshua Lowcock, EVP, Chief Digital & innovation Officer USA/ Global Brand Safety Officer, UM Worldwide

Joshua Lowcock

Passionate about the convergence of media, digital, data and technology, Joshua leads Digital Strategy & Innovation in the U.S across all UM accounts. Joshua brings a unique global perspective to UM clients, having worked in senior digital roles not just in the U.S., but also while living in China, Europe and Australia. His clients have included Hershey’s, Unites States Postal Service, Zurich Insurance, ExxonMobil, Walmart, Bloomin’ Brands, and Procter & Gamble.

Driven by applying innovation to deliver real business results, Joshua helps clients lean into future opportunities — but always in a meaningful and scalable way. An approach he honed while working at Ernst & Young and refined after completing his MBA.

Throughout his career, he has worked on all sides of the media industry, including technology, Internet, broadcast, publishing, from corporate finance and advisory, to media planning and investment. His vast industry knowledge and depth of experience gives Joshua the ability to comfortably move from strategy to the nuts and bolts of how technology and data can be architected to deliver the right end result.

A respected digital and media professional, Joshua has served as a jury panelist for the AdWeek Media Plan of the year, served as a judge for the North American Effie Awards and is a regular speaker/panelist on the Chief Digital Officer Global Forum. Outside of work, Joshua Lowcock has served as a director/advisor to a number of companies, including Smiles Inclusive, the Advisory Council of Rutgers, Big Data program and on the Industry Advisory Board for Vidcon.

Jeff Lucas 3 Jeff Lucas Vice President, Head of Americas Sales

Jeff Lucas, Vice President, Head of Americas Sales, Oath

Jeff Lucas 3

Jeff Lucas is Vice President, Head of Americas Sales at Oath. In this role, he manages Oath’s national and mid-market sales teams in the US, Canada and Latin America.

Prior to this post, Jeff Lucas was the Vice President and Global Head of Sales at Snapchat, running the entire sales division across the U.S. and all international offices. He built up Snapchat’s sales operation globally, leading it to record revenue growth.

Before Snapchat, Jeff served as the Head of Marketing & Partner Solutions at Viacom, where he led cross-platform ad sales and integrated marketing for MTV, Nickelodeon, VH1, Logo, Comedy Central, Spike, CMT, and TV Land. Jeff pioneered the launch of Viacom Velocity, an award-winning integrated marketing and creative content division. He also spearheaded Viacom’s data initiative – Vantage.

Prior to Viacom, Jeff was President of Advertising Sales, Marketing, and Cross-Platform Initiatives for the Universal Television Group/NBCUniversal Cable Group. Prior to that, Jeff served as Vice President of Olympic Sales and Marketing for the NBC, where he generated record sales revenue for the 2000 Summer Sydney Games and the 2002 Salt Lake City Winter Games.

Jonathan Margulies Jonathan Margulies Managing Director
Winterberry Group

Jonathan Margulies, Managing Director, Winterberry Group

Jonathan Margulies

With an extensive background in strategic planning and executive-level advocacy, Jonathan Margulies is a managing director and leads the development of research and thought leadership initiatives for Winterberry Group, a unique strategic consulting firm serving the advertising, marketing, media, technology and information sectors.

A 15-year industry veteran, Mr. Margulies is a recognized authority on issues of concern to enterprise marketers and publishers, as well as the community of technology developers, service providers and financial sponsors that support their efforts. Since joining Winterberry Group, he has spearheaded the development of more than two dozen high-profile research publications and economic analyses, exploring the strategic and operational implications of programmatic audience development, omnichannel customer strategies, data technology and other topics. Additionally, he has led over 100 intensive consulting engagements—helping clients tackle an array of challenges including long-range strategic planning, operations alignment, data-driven business transformation, product development, budget forecasting and M&A target identification.

Mr. Margulies is a sought-after presenter, and his perspectives have been published or cited by nearly all major industry trade publications. Prior to joining the Firm, he served as communications director for the Sergeants Benevolent Association, a 10,000-member organization of New York City police supervisors. Earlier, he held positions in marketing, public relations and digital media at British Airways USA, Burson-Marsteller, Hill & Knowlton and the New York Mets baseball club.

In addition to his work at Winterberry Group, Mr. Margulies oversees the delivery of pro bono consulting services to New York-area non-profit organizations as an account director with the Taproot Foundation. He received a B.S. in economics, with a concentration in

Priscilla Valls Priscilla Valls VP, Agency, Advertiser, & Industry Development

Priscilla Valls, VP, Agency, Advertiser, & Industry Development, Pandora

Priscilla Valls

As Vice President, Agency, Advertiser, and Industry Development at Pandora, Priscilla leads the company’s collaborations with advertising agencies and brands, providing strategic counsel to marketers on how to maximize the power of Pandora. By leveraging feedback from partners, she advises Pandora teams on marketplace needs to help build innovative products and customized advertising solutions that drive measurable business results further supporting Pandora’s billion dollar advertising business.

Having been with Pandora since the company’s formative moments over a decade ago, she also acts as a public-facing spokesperson on behalf of Pandora by engaging heavily with key industry associations and partners.

Priscilla joined Pandora in 2008 and most recently was the VP of Vertical Sales leading national sales teams across CPG, Financial Services, Retail, and Political Categories which drove over $150M in annual revenue across local, regional, national, digital, audio, and experiential programming. Prior to joining Pandora, she was hand-picked by the CEO of Answers.com, to be the Director of Sales as a part of their inaugural direct sales team efforts. During her tenure she was the top revenue producer and was instrumental in helping build out WikiAnswers, a community-based question and answer site. Priscilla began her career at iVillage in 1998, launched her own business, MyUrbanAuctioneer, Hoboken’s first eBay drop-off store in 2005, and has been an enthusiastic entrepreneur within high growth companies ever since.

In her spare time, she is actively involved as a Board Member of both She Runs It and IAB Digital Audio Committee, is on the Steering Committee of Pandora Women leading the Noteworthy Speaker Series, and is a new mentor for The Amplify Lab. Priscilla holds a B.A. in English from Lynchburg College, is the proud mom of two girls, and at any given moment can often be found rocking out to Foo Fighters, Laid Back Beach Music, or Toddler Radio.

Brad Weltman 2 Brad Weltman Vice President, Public Policy

Brad Weltman, Vice President, Public Policy, IAB

Brad Weltman 2

A seasoned Washington insider, Brad is Vice President of Public Policy and serves as the IAB’s chief lobbyist in Washington.

Brad has extensive experience representing trade associations and companies before the United States Congress, federal regulatory agencies, and state legislatures on a multitude of issues that include privacy, mobile, advertising, taxation, intellectual property and First Amendment issues. Prior to joining the IAB, Brad served as Vice President of Government Affairs for MPA – The Association of Magazine Media where he focused on both federal and state lobbying. Brad has also worked in the U.S. Senate as an advisor to Senate Majority Leader Harry Reid and fellow on the Senate Health, Education, Labor, and Pensions (HELP) Committee.

Brad received his Master of Public Policy and B.A. from the University of Michigan and lives in Maryland with his wife and two sons.



Non Members
Qualified brand marketers/agencies can register for free


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