IAB Data & Mobile Symsposium 2018

December 5, 2018 Convene, 237 Park Avenue, New York, NY

The IAB Symposium will bring together industry leaders and executives from across the ecosystem to address how publishers and marketers are using data and technology to enhance the consumer’s advertising experience and achieve the trifecta of getting the right message to the right person at the right time.

IAB Women Visionaries 16

 

Attendees Will Learn

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How data powers measurement and attribution
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How to handle content adjacencies and distribution in an always-on world
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How Opt-in Value Exchange advertising solves for engagement, effectiveness, and brand safety
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How voice and AI will be game changers for brand marketing
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The promise of blockchain for marketing

MAIN STAGE SPEAKERS

Auto Draft 281 Agatha Bochenek Head of Global Ad Sales
Unity Technologies

Agatha Bochenek, Head of Global Ad Sales, Unity Technologies

Auto Draft 281

Agatha runs the brand advertising sales team at Unity and has been focused on spearheading new formats in VR and AR to monetize content in emerging media types. Prior to joining Unity, Agatha built interactive advertising for many of the industry’s largest publishers, including Zynga, where she ran their in-house agency – Studio E.

Alysia Borsa 1 Alysia Borsa Chief Marketing and Data Officer
Meredith

Alysia Borsa, Chief Marketing and Data Officer, Meredith

Alysia Borsa 1

Alysia Borsa is Chief Marketing and Data Officer at Meredith Corporation, a leading media company that reaches 175 million unduplicated American consumers every month, including 80 percent of U.S. millennial women. In this role, Borsa leads corporate marketing strategy, integrated marketing communications, first-party data strategy and management, and consumer- and advertiser-focused insights and analytics across all of Meredith’s 40+ national media channels.

Borsa is a seasoned marketing executive who has driven successful business development and marketing initiatives for various companies. She joined Meredith Digital in 2011 as VP of Product, which was a new role responsible for setting strategic direction and execution of key initiatives that differentiated and leveraged the company’s assets in the mobile and consumer data marketplaces.

Prior to joining Meredith, Borsa was Head of Partner Integration & Portfolio Planning at Nokia, where she led the business development team charged with growing subscriptions and renewals. Borsa also held senior management roles at Comcast as a product marketing lead and Accenture as a strategy consultant in the tech and telecom markets.

Borsa is a graduate of Wilfrid Laurier University where she earned a Bachelor of Business degree. She also earned an MBA from the University of Western Ontario in Canada.
Borsa resides in Manhattan with her family and is based in Meredith’s offices in New York City.

Susan Borst Susan Borst VP, Mobile
IAB

Susan Borst, VP, Mobile, IAB

Susan Borst

At IAB, Susan runs the Mobile Marketing Center of Excellence and all mobile-dominant initiatives including Local, Native/Content/Social, B2B and Games. She works with hundreds of digital publisher/technology providers to set guidelines and industry thought leadership. Susan was named as one of “15 People in NYC that are Changing Advertising That You Need to Know About” by Alley Watch, a “Top 50 Content Marketing Influencer at CM World 2016” by TopRank, and a “Top 50 Marketing Leaders Over 50” by Brand Watch for two years running. She is on the jury for the Native Advertising Institute Awards, The Content Marketing Institute Awards and the Shorty Awards and is a frequent speaker at SXSW, iMedia Connect, Business Insider Ignition, Social Media Week and more.

Mark Davenport Senior Director, Analytics
The Trade Desk

Mark Davenport, Senior Director, Analytics, The Trade Desk

Jeremy Hlavacek Jeremy Hlavacek Head of Revenue
IBM Watson Advertising

Jeremy Hlavacek, Head of Revenue, IBM Watson Advertising

Jeremy Hlavacek

As head of revenue for IBM Watson Advertising, Jeremy Hlavacek is responsible for all global advertising sales efforts – including direct sales, programmatic sales, agency partnerships and data partnerships – across Watson Advertising’s portfolio of media, data, and AI-powered technology solutions, which includes The Weather Company’s consumer platforms such as weather.com and The Weather Channel apps. Watson Advertising’s offerings help agencies and marketers improve decision-making and reduce costs across key facets of the marketing lifecycle – from media planning through measurement.

Previously, Hlavacek was the head of global automated monetization. In that role, he oversaw all programmatic monetization efforts globally as well as the data partnerships team, which drives off-property data and inventory partnerships with platforms and other publishers. Hlavacek was promoted from vice president of programmatic, where he was responsible for all domestic programmatic sales efforts, platform relationships and programmatic operations. Under his leadership, the programmatic business grew 500% over a 3 year period to become one of the largest and most sophisticated sell side programmatic businesses in the industry. In 2017, AdExchanger ranked The Weather Company’s programmatic business as #2 in the industry among all publishers in media and broadcasting. Hlavacek joined Weather in early 2013 as vice president of operations and strategic partnerships for the company’s WEATHERfx division, where he oversaw technology partnerships and business operations to support the WEATHERfx business.

Prior to Weather, Hlavacek was vice president of strategy and business operations at Varick Media Management, where he helped to build one of the first programmatic trading desks on the agency side. He was responsible for strategic platform partnerships in the ad tech/real-time bidding ecosystem, as well as the business and financial operations of the company.

Hlavacek’s previous experience includes building out digital marketing and gaming experiences at LEGO Toys, directing advertising strategy and business development at Dotmenu (an online food ordering startup acquired by GrubHub and now part of Seamless), and building out digital experiences for entertainment programming at CBS Television. On the agency side, Jeremy has held senior strategic roles at Ogilvy and Cadient Group, where he advised clients in healthcare, financial services and technology.

Hlavacek holds a master’s degree in business administration from Cornell University, a master’s degree in media and communication from the London School of Economics and Political Science, and a bachelor’s degree from the College of William and Mary.

Jackson Jeyanayagam 2 Jackson Jeyanayagam Chief Marketing Officer
Boxed

Jackson Jeyanayagam, Chief Marketing Officer, Boxed

Jackson Jeyanayagam 2

Jackson serves as the Chief Marketing Officer for Boxed. Previously, Jackson was the head of digital marketing for Chipotle where he was responsible for leading all digital initiatives including mobile, content, social media, CRM, analytics and digital direct response. Prior to Chipotle he was SVP, Digital Strategy at Taylor where he built and lead the digital marketing practice group, supporting Fortune 500 brands such as Diageo, P&G, Nestle, Nike, Starwood, 3M and Capital One. Before Taylor, Jackson spent time working at an influencer marketing agency overseeing the Old Spice and Dentyne brands. During his tenure, Jackson launched Dentyne Pure with YouTube sensations Rhett & Link and also served a key role in the Smell Like a Man, Man campaign for Old Spice; the famous Man on a Horse ad with Isaiah Mustafa turned into one of the most successful digital marketing campaigns in recent memory, where the brand created more than 200 social video responses to various influencers, media and celebrities. Jackson began his career in the Pacific Northwest with Waggener Edstrom where he supported iconic tech brands such as Microsoft, HTC and T-Mobile. Personally, Jackson serves on the Board of Directors for the University of Oregon Alumni Association as well as the Arts & Business Council of New York. He is also on the Advisory Board for tech start-up, Dynamic Signal. Jackson graduated from the University of Oregon with departmental honors in Sociology and a minor in Communications.

Joshua Lowcock Joshua Lowcock EVP, Chief Digital & innovation Officer USA/ Global Brand Safety Officer
UM Worldwide

Joshua Lowcock, EVP, Chief Digital & innovation Officer USA/ Global Brand Safety Officer, UM Worldwide

Joshua Lowcock

Passionate about the convergence of media, digital, data and technology, Joshua leads Digital Strategy & Innovation in the U.S across all UM accounts. Joshua brings a unique global perspective to UM clients, having worked in senior digital roles not just in the U.S., but also while living in China, Europe and Australia. His clients have included Hershey’s, Unites States Postal Service, Zurich Insurance, ExxonMobil, Walmart, Bloomin’ Brands, and Procter & Gamble.

Driven by applying innovation to deliver real business results, Joshua helps clients lean into future opportunities — but always in a meaningful and scalable way. An approach he honed while working at Ernst & Young and refined after completing his MBA.

Throughout his career, he has worked on all sides of the media industry, including technology, Internet, broadcast, publishing, from corporate finance and advisory, to media planning and investment. His vast industry knowledge and depth of experience gives Joshua the ability to comfortably move from strategy to the nuts and bolts of how technology and data can be architected to deliver the right end result.

A respected digital and media professional, Joshua has served as a jury panelist for the AdWeek Media Plan of the year, served as a judge for the North American Effie Awards and is a regular speaker/panelist on the Chief Digital Officer Global Forum. Outside of work, Joshua Lowcock has served as a director/advisor to a number of companies, including Smiles Inclusive, the Advisory Council of Rutgers, Big Data program and on the Industry Advisory Board for Vidcon.

Jeff Lucas 3 Jeff Lucas Vice President, Head of Americas Sales
Oath

Jeff Lucas, Vice President, Head of Americas Sales, Oath

Jeff Lucas 3

Jeff Lucas is Vice President, Head of Americas Sales at Oath. In this role, he manages Oath’s national and mid-market sales teams in the US, Canada and Latin America.

Prior to this post, Jeff Lucas was the Vice President and Global Head of Sales at Snapchat, running the entire sales division across the U.S. and all international offices. He built up Snapchat’s sales operation globally, leading it to record revenue growth.

Before Snapchat, Jeff served as the Head of Marketing & Partner Solutions at Viacom, where he led cross-platform ad sales and integrated marketing for MTV, Nickelodeon, VH1, Logo, Comedy Central, Spike, CMT, and TV Land. Jeff pioneered the launch of Viacom Velocity, an award-winning integrated marketing and creative content division. He also spearheaded Viacom’s data initiative – Vantage.

Prior to Viacom, Jeff was President of Advertising Sales, Marketing, and Cross-Platform Initiatives for the Universal Television Group/NBCUniversal Cable Group. Prior to that, Jeff served as Vice President of Olympic Sales and Marketing for the NBC, where he generated record sales revenue for the 2000 Summer Sydney Games and the 2002 Salt Lake City Winter Games.

Jonathan Margulies Jonathan Margulies Managing Director
Winterberry Group

Jonathan Margulies, Managing Director, Winterberry Group

Jonathan Margulies

With an extensive background in strategic planning and executive-level advocacy, Jonathan Margulies is a managing director and leads the development of research and thought leadership initiatives for Winterberry Group, a unique strategic consulting firm serving the advertising, marketing, media, technology and information sectors.

A 15-year industry veteran, Mr. Margulies is a recognized authority on issues of concern to enterprise marketers and publishers, as well as the community of technology developers, service providers and financial sponsors that support their efforts. Since joining Winterberry Group, he has spearheaded the development of more than two dozen high-profile research publications and economic analyses, exploring the strategic and operational implications of programmatic audience development, omnichannel customer strategies, data technology and other topics. Additionally, he has led over 100 intensive consulting engagements—helping clients tackle an array of challenges including long-range strategic planning, operations alignment, data-driven business transformation, product development, budget forecasting and M&A target identification.

Mr. Margulies is a sought-after presenter, and his perspectives have been published or cited by nearly all major industry trade publications. Prior to joining the Firm, he served as communications director for the Sergeants Benevolent Association, a 10,000-member organization of New York City police supervisors. Earlier, he held positions in marketing, public relations and digital media at British Airways USA, Burson-Marsteller, Hill & Knowlton and the New York Mets baseball club.

In addition to his work at Winterberry Group, Mr. Margulies oversees the delivery of pro bono consulting services to New York-area non-profit organizations as an account director with the Taproot Foundation. He received a B.S. in economics, with a concentration in

Allison Murphy - Allison Murphy Vice President, Ad Innovation
The New York Times Company

Allison Murphy, Vice President, Ad Innovation, The New York Times Company

Allison Murphy -

Allison Murphy is vice president, ad innovation at The New York Times Company, a position she assumed in November 2017. In this role, Allison leads the development and delivery of The Times Company’s ad innovation strategy, directing cross-functional teams responsible for accelerating the Company’s development of market-leading ad products.

Prior to this role, Allison served as vice president, ad products & news partnerships where she oversaw teams that ideate, build and execute unique products and packages to bring to advertisers – working in close concert with The Times’s newsroom and digital product teams.

Allison was previously chief of staff to the chief revenue officer, developing strategies and operational plans to grow The Times’s revenue across the subscription and advertising businesses. She began her career at the company in its central strategy & development team.

Before joining The Times, Allison was a strategy consultant for mission-driven organizations at The Bridgespan Group – an affiliate of Bain & Company. Allison has an M.B.A. from Harvard Business School and holds a B.A. and an M.A. in English from the University of Virginia.

Alex Propes Alex Propes Senior Director, International
IAB

Alex Propes, Senior Director, International, IAB

Alex Propes

Alex Propes is the Director of Public Policy at the Interactive Advertising Bureau, based out of its Washington D.C. office. He is responsible for coordinating policy initiatives and representing IAB policy positions to the federal government. Prior to joining IAB, Alex served as the Policy Manager at the European-American Business Council, where he managed government affairs activities related to cloud computing, privacy, and telecommunications. Alex has experience managing online marketing campaigns. He holds a bachelor’s degree in economics.

Orchid Richardson 1 Orchid Richardson Vice President and Managing Director
IAB Data Center of Excellence

Orchid Richardson, Vice President and Managing Director, IAB Data Center of Excellence

Orchid Richardson 1

Orchid Richardson serves as the newly appointed Vice President and Managing Director, Data Center of Excellence. She is charged with driving the Center’s mission to define boundaries, reduce friction, and increase value along the data supply chain, for consumers, marketers, and the ecosystem that supports them.

Before joining the IAB Data Center, Orchid was General Manager of Publisher & Media Solutions for 33Across, Inc. where she was responsible for leading the global business strategy & development for both the company’s growth and the growth of their publisher partners. Her successes include leading the development and integration of the 33Across Real Platform with over 250 demand partner, developing a product suite that was the catalyst for the company’s pivot into programmatic and launching the Real Platform in 12 countries located in EMEA, LATAM and North America.

Orchid also served as Head of Digital Operations for Hearst Magazines Digital Media. There, she was responsible for architecting the Hearst Audience Exchange that represented the consolidation of Hearst’s audience data for multiple Hearst corporate units including Magazines, Newspaper, Entertainment, and Broadcast on to one platform for strategic company-wide initiatives.

Before Hearst, Orchid was Senior Director of Advertising Operations & Strategy for BET Networks within the Digital Group. Orchid has also served in management roles at other leading digital companies including Everyday Health, Singer Direct (an Omnicom Media Group Company) and Multimedia Solutions.

Orchid is actively involved in the advertising community, having held leadership roles in key industry trade organizations. Additionally, she is an active member of Alpha Kappa Alpha Sorority, Inc., the Metro-Manhattan (NY) Chapter of the Links, Incorporated and the Westchester Chapter of Jack & Jill of America. Orchid also serves as a board member and fundraising chair of the Ujamaa Community Development Corporation which has built over $100 million in affordable housing in Westchester County, New York.

She is an alumna of Spelman College and New York University’s Stern School of Business where she holds a degree in Business Administration & International Business.

A citizen of the world having visited over 30 countries, Orchid is based in New York where she lives with her husband, Eugene Uzamere, Esq. and their children, Owen, Addison, Ivie, Eki, and Nosa.

Priscilla Valls Priscilla Valls VP, Agency, Advertiser, & Industry Development
Pandora

Priscilla Valls, VP, Agency, Advertiser, & Industry Development, Pandora

Priscilla Valls

As Vice President, Agency, Advertiser, and Industry Development at Pandora, Priscilla leads the company’s collaborations with advertising agencies and brands, providing strategic counsel to marketers on how to maximize the power of Pandora. By leveraging feedback from partners, she advises Pandora teams on marketplace needs to help build innovative products and customized advertising solutions that drive measurable business results further supporting Pandora’s billion dollar advertising business.

Having been with Pandora since the company’s formative moments over a decade ago, she also acts as a public-facing spokesperson on behalf of Pandora by engaging heavily with key industry associations and partners.

Priscilla joined Pandora in 2008 and most recently was the VP of Vertical Sales leading national sales teams across CPG, Financial Services, Retail, and Political Categories which drove over $150M in annual revenue across local, regional, national, digital, audio, and experiential programming. Prior to joining Pandora, she was hand-picked by the CEO of Answers.com, to be the Director of Sales as a part of their inaugural direct sales team efforts. During her tenure she was the top revenue producer and was instrumental in helping build out WikiAnswers, a community-based question and answer site. Priscilla began her career at iVillage in 1998, launched her own business, MyUrbanAuctioneer, Hoboken’s first eBay drop-off store in 2005, and has been an enthusiastic entrepreneur within high growth companies ever since.

In her spare time, she is actively involved as a Board Member of both She Runs It and IAB Digital Audio Committee, is on the Steering Committee of Pandora Women leading the Noteworthy Speaker Series, and is a new mentor for The Amplify Lab. Priscilla holds a B.A. in English from Lynchburg College, is the proud mom of two girls, and at any given moment can often be found rocking out to Foo Fighters, Laid Back Beach Music, or Toddler Radio.

WORKSHOP LEADERS

Maria Domoslawska Maria Domoslawska Vice President, Insights
Emodo

Maria Domoslawska, Vice President, Insights, Emodo

Maria Domoslawska

Maria is a strategic market research professional with a long track record of impacting business profitability through innovation and new product development. With nearly 20 years’ research experience, her main focus was always on evolving methodologies for ad & audience measurement for cross-platform, media effectiveness and multi-mode online and offline channels tracking. Her work with organizations such as the ARF, IAB and ESOMAR pioneered in new technologies and how they can drive effective ROI and actionable recommendations to client. Currently, at Emodo, using geolocation data, Maria is working on new measurement methodologies for evaluating media impact on real-world behavior.

Maria joined Placecast, acquired by Emodo, in 2016 as Vice-President Insights. Before that, Maria was VP of Global Digital Strategy & Research at Research Now where she was responsible for designing and implementing the company’s global digital strategy. Maria has also held management and senior management level research positions with Digitas Boston, Tribal Fusion and EmSense. She holds a B.A. in extension studies from Harvard University and a M.A. in Polish Philology from the University of Wroclaw.

Erin Madorsky Erin Madorsky Chief Revenue Officer
Verve

Erin Madorsky, Chief Revenue Officer, Verve

Erin Madorsky
Kristoffer Nelson 2 Kristoffer Nelson COO
SRAX

Kristoffer Nelson, COO, SRAX

Kristoffer Nelson 2

Kristoffer Nelson is COO of SRAX, a digital marketing and consumer data management and distribution platform company publicly-traded on the Nasdaq: SRAX. He is also a founding member of the company’s blockchain identification graph technology platform, BIG, which is the first consumer-powered data marketplace where people will own, verify and sell access to their data.

Through a secure blockchain platform and open source governance structure, BIG provides everyone in the Internet ecosystem transparency, choice and compensation to manage and access verified data. Developers will be able to build online experiences on top of the BIG Platform. The system also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. SRAX’s BIG Platform will improve the online experience for all interested parties.

With over 15 years of technology and creative business experience, Kristoffer has been a guest speaker for Loyola Marymount University among other academic institutions, the National Association of Broadcasters, the IAB and numerous other professional and media organizations.

Glen Nigel Straub 1 Glen Nigel Straub Vice President, Business Development
Factual

Glen Nigel Straub, Vice President, Business Development, Factual

Glen Nigel Straub 1

As the Vice President of Business Development, Glen focuses on Factual’s areas of growth in the advertising and marketing ecosystem, forging new partnerships with publishers, broadcasters, advertising technology platforms, and agencies. Glen opened the Factual New York office in September 2013 and has been instrumental in the rise of Factual’s Geopulse business since inception.

Previous to Factual, Glen was a Publisher Development Lead for mobile advertising network Millennial Media, where he worked with Comscore Top 100 mobile publishers. Millennial Media was acquired by AOL in October 2015.

Glen holds a BA of Journalism from the University of Massachusetts and is part of our “Live Music Enthusiast” segment.

Agenda

8:00 am - 9:00 am

Breakfast and Networking

9:00 am - 9:15 am

Welcome and Opening Remarks

9:20 am - 9:35 am

State of Data

The proliferation of audience data is driving a need for credible intelligence into use cases and investment trends corresponding with its growing industry impact. Review the findings of the 2018 study on how U.S. organizations are investing in third-party audience data—as well as the services, technologies and other solutions used to activate the data in service to advertising, marketing and media applications.

9:40 am - 10:05 am

Keynote: Boxed.com’s Data-Driven Approach

Learn about the blend of heart and science and how Boxed strikes the right balance when engaging its customers and employees. Discover how the company combines its analytical approach and its people-led focus.

10:10 am - 10:30 am

The Possibilities of Data-Driven Creative

Data driven creative is the perfect marriage of Silicon Valley and Madison Avenue that has fueled the success of many ad campaigns. Learn ways that publishers and brands have used it to provide more engaging and effective ads, from A/B testing, to personalization and even predictive analysis.

10:30 am - 11:00 am

Networking Break

11:05 am - 11:15 am

Data Rock Star Awards

The IAB community recognizes excellence, creativity, and a forward-thinking approach to solving problems in data science. Be there to celebrate your friends and colleagues for being the best at what they do.

 

11:20 am - 12:00 pm

Town Hall: The Ethics of AI

Artificial intelligence and the use of data in marketing provides an incredible opportunity to deliver truly personalized experiences at scale, but with great potential comes great responsibility. Join IBM Watson Advertising and The Trade Desk for a town hall session to examine and discuss the potential challenges and ethical implications surrounding these fast-moving technologies.

Sponsored by:
IBM Watson

12:10 pm - 12:40 pm

Breakouts

Workshop: Connecting the Dots: Leveraging & Measuring Location Based Marketing

Now more than ever, marketers and their technology partners need to understand how to quantify the effectiveness of their advertising investment. A recent Forrester report commission by Factual showed over 200% ROI when using location data. Join us for a lively workshop where Glen Straub of Factual will share the Forrester findings and how you can better measure your campaigns by attributing online initiatives to offline results.

Glen Nigel Straub, Vice President, Business Development, Factual

Sponsored by:

12:50 pm - 1:50 pm

Networking Lunch

1:50 pm - 2:30 pm

Breakouts

Town Hall: What is the Promise of Blockchain?

Join your peers in a debate and discussion that will chart the path forward:

How do advertisers view identity?
What is the right balance between a blockchain solution that is commercially viable and consumer-friendly?
What’s not working for blockchain in media, and how can the industry make it work better ?

Kristoffer Nelson, COO, SRAX

Sponsored by:

Workshop: Want better customer conversations? The difference is the data.

This session by Maria Domoslawska, VP Insights at Ericsson Emodo, provides a data-powered look at how location data enhances an advertising conversation with your audience and what advertising can actually achieve using different approaches. Filled with industry data, statistics and real-world examples, Maria will help attendees recognize and select the most efficient solution for your needs.

Maria Domoslawska, Vice President, Emodo

Sponsored by:

Emodo

2:40 pm - 3:05 pm

How Opt-In Value Exchange Advertising Solves for Engagement and Brand Safety

From games, to content unlocks for music and editorial, or even free WiFi access, brands are increasingly turning to Opt-In Value Exchange advertising tactics to engage with consumers. Discover the benefits for both consumers and brands in terms of engagement, effectiveness, viewability, and brand safety, as well as what types of campaigns are best suited for this tactic.

3:10 pm - 3:30 pm

Content Adjacency and Distribution in an Always-On World

Consumers have more choice than ever before when it comes to how, when, and where they consume content. What are brands doing to effectively manage distribution for their campaigns, while ensuring they align with premium content, in an always-connected landscape? Learn what innovative ad formats are available to help brands merge data, content and scale; how marketers think about brand safety and ad quality concerns; how to make and measure meaningful connections on mobile; and best practices for content distribution and adjacency in the year ahead.

3:30 pm - 4:00 pm

Networking Break

4:00 pm - 4:30 pm

How Data Fuels Podcast Growth

4:30 pm - 5:00 pm

Update on Consumer Privacy

2018 has been a revolutionary year for data privacy with GDPR and the California Consumer Privacy Act fundamentally changing the nature of the conversation.  Find out the latest developments on these initiatives, what the conversation on privacy will look like in 2019, and insights on how your company should think about managing data in today’s environment.

5:00 pm - 6:00 pm

Cocktail Reception

REGISTER

Pricing

Members
$895
Non Members
$1,195
Qualified brand marketers/agencies can register for free

PARTICIPANTS

IAB Data & Mobile Symposium 2018 5

Ann-Sofi Andersson

Associate Direct, Digital Media

SMANYC

Gautam Babbar

Product Manager

DoubleVerify

Kathy Bachmann

VP, Product

Throtle

Ada barbour

VP Data and Analysis

Digitas

Brittany Baron

Sales Director

Placed

James Bell

Chief Commercial Officer

MediaShift

Michael Benedek

CEO

Datonics LLC

Ross Benes

Writer, Tech & Marketing

eMarketer

Steven Bithell

Associate Director, Media Technology

Digitas

Agatha Bochenek

Head of Mobile & VR/AR Advertising Sales

Unity Technologies

Alysia Borsa

Chief Marketing and Data Officer

Meredith Digital

Deva Bronson

EVP, Digital Investment

Amplifi

Patrick Brown

Sr. Analyst, Business Analysis

Digitas

Michelle Browning

Digital Partners Director

Experian Marketing Services

Kathy Bryan

SVP, Coporate Marketing & Communications

Digital Media Solutions

Charlie Buffin

Supervisor, Digital Investment

Evergreen Trading

Matthew Caldecutt

 

Blast PR

Greg Carr

Director, Watson Advertising Data Partnerships

IBM Watson Advertising

Nelson Catarino

Senior Director Media & Digital

SIMON

Nancy Chan

Product Manager

PlaceIQ

Angel Chen

Senior Manager

IPG Mediabrands

Christian Chrysogiannis

Digital Media Program Manager

Analog Devices

Randy Clark

Vice President, Sales

SRAX

Will Clayton

SVP Digital Products

Wiland

Shelby Coon

Senior Strategic Partner Manager

Factual

Andrew Cooper

Marketing Director

Andie

Jenny Csupo

Demand Executive, Agency & Strategic Partnerships

Factual

Kathleen Cunningham

Digital Product Manager

Andie Swim

David Danziger

VP of Data Partnerships

The Trade Desk

Catherine D’Aragon

VP, Marketing

Mustela

Wendy Davis

Senior Writer

MediaPost

Amanda Dean

Lead Programmatic Strategist – National

IBM Watson Advertising

jonathan degennaro

Vice President of Sales, North America

Drawbridge

Jennifer DeMartino

Performance Media Director

Publicis OneTeam

Amira Dhanoa

Digital Media Intern

BIGtoken by SRAX

Anthony Diaz

Viacom

Viacom

Fred Dimesa

VP Product Strategy

Answer Financial

Maria Domoslawska

Vice Preisdent of Insights

Emodo

Rick Eaton

CFO

Yieldmo

Jennifer Farrell

Director, Marketing Partnerships

The Madison Square Garden Company

Adam Fisher

Brand Partnerships

Unity Technologies

Joydeep Gangopadhyay

Product Development, Ads

Facebook

Bryan Gissiner

Director

Datastream Group, Inc

Avery Gross

Executive Creative Director

VSA Partners

Riley Gutierrez

Director of Media Operations

IPG Mediabrands

Raquel Hagen

Digital Advertising Sales

AARP

Brian Handly

CEO

Reveal Mobile

Jeremy Hlavacek

Head of Revenue

IBM Watson Advertising

Yinon Horwitz

VP of Business Development, Data

StartApp

ILun Hsu

Product Manager

Capital One

Jay Irwin

Director Product Management

Emodo

Moe Ismail

VP, Ad Products

News Corp

Jackson Jeyanayagam

CMO

Boxed.com

Stephanie Kang

Director of Digital Marketing & e Business

Mustela

Lee Karchawer

National Sales Director

Emodo NY

Marsa Kindl-Omuse

Marketing Manager

Austrian Tourist Office

Marina Kitgor

Regional VP, East

Factual

Margit Kittridge

VP, Digital Products

Critical Mix

Michael Kopeikin

SVP, Digital

Michael Kopeikin

Egor Kozmenko

Performance Product Director

IPONWEB

Andy Krantz

CEO

Paravel

Karen Kwarta

Agency and Partnership Development

IBM Watson Advertising

Mark Lefkowitz

Executive Vice President, Media Director

Furman Roth

Bea Leung

VP, Paid Media

Laundry Service

Bill Lickson

COO

Jinglz

Joshua Lowcock

EVP, Chief Digital & Innovation Officer USA /Global Brand Safety Officer Global Brand Safety Officer EVP, Chief Digital & Inno

UM

Diana Lu

Associate Director, Data Architecture

Spark Foundry

Jeff Lucas

Vice President, Head of Americas Sales

Oath

Jon Lumerman

SVP Digital

Active International

Eesha Malick

Manager, Digital Analytics

Save the Children

Kelly Mancuso

Senior Director of Paid Media

Nebo Agency LLC

Fiso Manzini

Data Manager

VM-1/Zenith

Jonathan Margulies

Managing Director

Winterberry Group

Matthew Maron

Digital Strategist

IBM

Kristin Marschhauser

Partnerships

Facebook

Michael Mattox

Counsel, IBM Watson Media and Weather

IBM Watson Media & Weather

Kirsten Maurer

Director of Marketing

Flashtalking

Christopher Miglino

Co-Founder & CEO

SRAX

Brie Mitchell

digital media manager

bloomingdale’s

Meagan Mondragon

Ad Platforms Specialist

The New York Times

Ben Moosher

Sales Director

Emodo

Christine Mormile

Group Media Supervisor

Greater Than One

Brian Morris

Sr. Manager BD

Factual

Rena Michelle Moskovic

VP, Account Director, Integrated Media

Active International

Jake Moskowitz

Head of Emodo Institute

Emodo

Allison Murphy

VP, Ad Innovation

The New York Times Company

Kristoffer Nelson

COO

SRAX

Aida Nikezi

Media Manager

Bloomingdale’s

Olga O’Donnell

VP Operations & Technology Partnerships

Dentsu Aegis

Sasha Olivares

Digital Buying Manager

Wondersauce

Oliver Parman

Director of Technology & Operations

Spark Foundry

Michael Penn

Associate Director, Business Development

M&C Saatchi Performance

Melissa Perrier

Sr. Associate, Ad Operations

IPG Data & Technology

Keith Pieper

Vice President of Product

MediaShift

Veronica Poloneitchik

VP/Director, Data and Analytics

Digitas

Zakiya Powers

Associate Director, Business Operations

Denstu Aegis Network

Michael Quigley

Partner, Ad Operations

IPG Mediabrands

April Radmin

VP, Digital Investment

Horizon Media

Sam Rahe

Sales Director

Emodo

Eric Reinertsen

CEO

Datastream Group, Inc

Casey Riccaldo

VP, Integrated Media, Digital

Active International

Mark Risis

Head of Global Data Partnerships

IBM Watson Advertising

Lauren Rodas

Mediavestww.com

Spark Foundry

Stephanie Rodriguez

Product Marketing Manager – Industry Standards & Ad Measurement Partnerships

Facebook

Glenn Roginski

Director, Media Lab

Pfizer, Inc.

Rotem Rusak

Marketing Coordinator

M&C Saatchi Performance

Mimoza Rushiti

VP, Technology and Activation Group

Blue 449

Joseph Sabol

CRO

Flashtalking

Ann Scheiner

NBCUniversal

NBCUniversal

Allison Schiff

Senior Editor

AdExchanger

Eva Schmiedleitner

Manager Interactive Communications

Austrian Tourist Office

Dan Schneider

VP, Technology Assurance

BPA – iCompli

Scott Schwanbeck

EVP Business Development

Yieldmo

Martin Skotnicki

SVP Sales

Emodo

Julie Smith

Global Assistant Manager, Site Experience, Ecommerce & Special Projects, Origins Online

Estée Lauder

Eddie Smith

VP Data Solutions

PlaceIQ

Michael Steven Solomon

EVP, COO

Media Management Inc.

George Stella

Vice President

SRAX

Tom Stevens

SVP, News Ad Sales

NBCUniversal

David James Stewart

Vice President of Business Development

BIGtoken by SRAX

Heather Talty

Director, Ad Operations

IPG Mediabrands

Marian Thomas

Head of Advertising Solutions, Zynga

1972

Brad Timmers

Software Product Management

Yieldmo

John Toth

Vice President

Reuters

Kevin Vail

manager, Ad Operations

IPG Mediabrands Data & Tech

Priscilla Valls

VP, Agency, Advertiser, and Industry Development

Pandora

Jackie Wald

Senior Demand Executive

Factual

Takuya Watanabe

President & CEO

Media Japan Network

Martin Wexler

VP, Business Development

TAPAD

David Wigder

Head of Data Solutions

Flipboard

Whitney Wortman

Director, Client Engagement

VSA Partners

Felix Zeng

Head of Programmatic

IBM Watson Advertising

Claudio Zibenberg

media manager

ibm

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