IAB Ad Ops Certification: Eligibility

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New! Quarterly:  Digital Ad Ops Certification Webinar Exam Prep Course 4-Part Live & On Demand, Next Classes: July 17 – July 20, 2017 – Noon – 1:30, ET 


Candidates are considered eligible for the Digital Ad Operations Certification exam if they meet the following criteria:

  • A minimum of two (2) years of work experience in Digital Advertising Operations.
  • Digital Advertising Operations is defined as those work processes that enable, transact, track, measure and evaluate the buying and selling of digital media inventory for publishers and agencies.
  • It can also include operational roles in the companies and for the services that enable publishers to optimize the selling of digital media and agencies and marketers to optimize the planning and buying of digital audiences.
  • During the certification application process, eligible candidates will also be required to submit a signed Code of Ethics that all certified individuals must abide by and uphold.

What’s the difference between a Professional Certification and a Certificate?

Participating Companies Include
AOL, ADTECH, Carat, Facebook, Google, Hulu, Mindshare, Operative, Theorem, Rubicon, UM, and more!

See what they’re saying

    I found the exam and preparation stimulating and challenging. As such, I'm proud to be IAB-certified.
    —Mark Warlaumont Director of News and Digital Media Sales, Bright House Networks
    It’s a great program and would highly recommend it to my colleagues across the industry.
    —Rich Fimbres Senior Multimedia Sales Representative, Bloomberg Media
    It keeps you up to date on digital information and what is happening in the industry...
    —Cheryl Baeszler Digital Sales Manager, Cox Media
    The IAB Certification has allowed me to understand the standards set in place...
    —Jinger Guerrette Account Executive, Time Warner Cable Media
    I have marketed myself and the companies that I have worked for with my IAB Sales Certification...
    —Alison O’Brien Nexstar Broadcasting
    This is definitely a certification I am recommending to my peers...
    —Tracy Dedeaux Digital Sales Manager, WVUE Fox 8
    The industry needs this kind of certification...
    —Marcos Christensen Senior Director Latam South Cone, comScore, Inc.
    I have learned so much and I'm so thankful that my company felt this was important...
    —Mandilyn Thompson Account Executive, Time Warner Cable Media Sales
    This is a great program and helps distinguish certified professionals as the best in the business...
    —Anna Patterson Digital Media Specialist, Cox Media Group
    Becoming IAB certified was a goal of mine...
    —Farrah Shultz Digital Media Account Executive, Triad Retail Media
    I'm very happy to have gone through the program...
    —Rob Noonan Sales Director, Digital Shopper Marketing, Conversant Media

View all testimonials ›


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