Video Player-Ad Interface Definition (VPAID)

VPAID has been deprecated and is being replaced by Open Measurement Interface Definition (OMID) and Secure Interactive Media Interface Definition (SIMID).

The IAB’s Video Player Ad-Serving Interface Definition (VPAID) establishes a common interface between video players and ad units, enabling a rich interactive in-stream ad experience.

In-stream video advertisers have two important execution goals for the delivery of their video ad campaigns: a) provide viewers a rich ad experience, and b) capture ad playback and user-interaction details that report on the viewed ad experience. To achieve these goals in a world without common video player functionality, advertisers would have to develop multiple specialized versions of their ad creative for every unique video player—an expensive proposition that doesn’t scale well.

Learn More via IAB Tech Lab