IAB Social Media, Native Advertising, and Content Marketing Hub

This hub is where you can find everything related to social/native/content coming out of IAB, including IAB Tech Lab Native-related initiatives.

The IAB Social Media/Native/Content Committee is comprised of over 500 individual IAB members. The Committee’s mission is to identify the most important topics for the industry in the evolving social media, native advertising, and content marketing spaces which are increasingly intertwined. Messaging is also included as part of this Committee. Working groups are formed from committee members to address various marketing issues by providing best practices and education to both help sellers sell and buyers buy. Current working groups are highlighted below and are open to all IAB members.

The work of this committee can also help inform IAB Tech Lab initiatives where tech can provide solutions to various business needs such as The Native OpenRTB specs, highlighted below.

Committee Co-Chairs:

Ann Marinovich
Ari Lewine
Carine Roman
Christine Cuoco
Asher Rapkin

Published Documents

Social Media

Native Advertising

Content Marketing



Featured Infographics (Click image for larger view)

Native Related IAB Tech Lab Initiatives

Current Working Group Projects:

  • Native Advertising Buyer’s Guide Working Group

Developing and distributing branded content had become more complicated than ever with a wide array of package options and pricing that can vary significantly depending on who developed the content, buy types, content types, publisher sites, etc. A working group, co-chaired by Time Inc., Nativo and AdYouLike, will meet on June 28 to kick-off the initiative with the goal of preparing a document that, for the first time, will identify the various options and the key considerations that marketers should be thinking about upfront make sure that any branded content/native ad buy meets their objectives. More informed buyers will help the entire sell side.

  • Influencer Marketing for Publishers Working Group

A working group is being formed to create a document that outlines how publishers are using influencer marketing tactics to both build their editorial brand and to engage the right audience on their platforms. The group, co-chaired by Refinery29, LA Times and Forbes, will have a kick-off meeting on June 29.

*These projects are open to Committee and IAB members.

Upcoming Meetings: