Pop-up Guidelines

Definition: Any advertising experience where visiting a website in an initial browser window initiates a secondary browser window to deliver an ad impression directly above the initial browser window.
Frequency: Each user should be exposed to no more than one pop-up ad for each visit to an online site.
Labeling: Pop-ups should be clearly labeled with a header for the browser window with:
1. the network or advertiser name,
2. publisher name, and
3. browser type (if applicable).

Example: “Advertising.com - CBS Market Watch - Microsoft Internet Explorer”

Specifications: Unit Type Dimensions
(WxH in Pixels)
Maximum File Load Size Audio/Video Initiated Close Box
Pop-Up 300x250 40 KB Initially
100 KB Subsequent Polite File Load
2.2 MB for User-Initiated File Load
Unlimited User-Initiated Streaming Video
User-Initiated Controlled by browser
Pop-Up Large 550x480 40 KB Initially
100 KB Subsequent Polite File Load
2.2 MB for User-Initiated File Load
Unlimited User-Initiated Streaming Video
User-Initiated Controlled by browser