The IAB Podcast Measurement Technical Guidelines are the result of the Podcast Technical Working Group’s efforts to provide clarity in the marketplace by developing a common language around measurement. The focus of this document is on server side measurement (but will be extended to client side measurement once the client side opens up). In addition to defining standard metrics for both podcast content and podcast ads, this document also provides guidance on some of the technical details such as request filtering, in order to reduce the discrepancies currently seen across podcast publishers and tech vendors.