IAB released a complete overhaul of the IAB Standard Ad Unit Portfolio, updating its digital ad formats to adapt across screens, and incorporating the LEAN Principles of lightweight, encrypted, AdChoices supported, and non-invasive advertising. Per the IAB New Ad Portfolio, the Display Rising Stars are currently in transition. Ads units in transition should be delisted by January 2018 and publishers should move to the aspect ratio-based ad units from the new flexible size specifications as soon as possible.
Providing the Canvas for the Next Generation of Mobile Brand Advertising
Winning submitters included:
AOL, BabyCenter, Crisp, Google, Jivox, Mediamind, Medialets, Microsoft, Pointroll, Time Inc., The Weather Channel, and Yahoo!. These winning companies collaborated with IAB, its Mobile Marketing Center of Excellence, Agency Working Group, and mobile ad ops experts to create detailed specifications for the units to run across screens and operating systems, as well as the mobile web and apps.
The winners of the Mobile Rising Stars initiative were selected by a cross-disciplinary group that included agency creative directors, media executives, publishers and ad operations specialists, who judged the ad formats for their potential to propel brand creativity on mobile devices at scale.
To download a PDF of all the Mobile Rising Stars winners, click here.