Mobile Rising Stars Ad Units

IAB released a complete overhaul of the IAB Standard Ad Unit Portfolio, updating its digital ad formats to adapt across screens, and incorporating the LEAN Principles of lightweight, encrypted, AdChoices supported, and non-invasive advertising. Per the IAB New Ad Portfolio, the Display Rising Stars are currently in transition.  Ads units in transition should be delisted by January 2018 and publishers should move to the aspect ratio-based ad units from the new flexible size specifications as soon as possible. 

 


Providing the Canvas for the Next Generation of Mobile Brand Advertising

Winning submitters included:
AOL, BabyCenter, Crisp, Google, Jivox, Mediamind, Medialets, Microsoft, Pointroll, Time Inc., The Weather Channel, and Yahoo!. These winning companies collaborated with IAB, its Mobile Marketing Center of Excellence,  Agency Working Group, and mobile ad ops experts to create detailed specifications for the units to run across screens and operating systems, as well as the mobile web and apps.

The winners of the Mobile Rising Stars initiative were selected by a cross-disciplinary group that included agency creative directors, media executives, publishers and ad operations specialists, who judged the ad formats for their potential to propel brand creativity on mobile devices at scale.

To download a PDF of all the Mobile Rising Stars winners, click here.

Filmstrip

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Pull

Mobile Rising Stars Ad Units 2

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Adhesion Banner

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Mobile Rising Stars Ad Units 12

Full Page Flex

Mobile Rising Stars Ad Units 3

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Slider

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50 digital advertising leaders gathered to judge submissions for the first ever IAB Mobile Rising Stars competition, to create new standard ad formats in mobile advertising.

IAB-Mobile-Filmstrip-Style-Guide-and-Tech-Specs Download PDF

IAB-Mobile-Pull-Rising-Star-Style-Guide-and-Tech-Specs-F1 Download PDF

IAB-Mobile-Adhesion-Banner-Style-Guide-and-Tech-Specs Download PDF

IAB_full_page_flex_style_guide_and_tech_specs_v3_1-18-13 Download PDF

IAB-Mobile-Slider-Rising-Star-Style-Guide-and-Tech-Specs Download PDF