Sorry. This form is no longer available.
From pure-play messaging apps to hybrid apps with messaging functionality, “messaging” has become a hot topic in the advertising marketplace in the United States. Compared with markets such as China, the messaging space is still in its infancy in the U.S. yet it is evolving rapidly with new players and new ways to reach consumers with these apps. While U.S. growth looks promising, for this largely mobile marketing medium to flourish further, the industry needs consensus on definitions and structure.
IAB sought to answer the following:
View the Messaging paper
Be the first to know. Sign up to receive news about the IAB programs, standards, events, classes, and more!