Media Rating Council Issues Final Social Media Measurement Guidelines
On November 17, 2015, the Media Rating Council (MRC) issued Social Media Measurement Guidelines V1.0. The guidelines establish a detailed set of methods, definitions and common practices for entities that measure social media activity. This version incorporates cross-industry feedback captured during a 30-day public comment period.
All measurers seeking MRC accreditation for any Social Media measurement processes will be assessed against the guidelines. The guidelines are intended to cover the methods used for measurement of certain types of Social Media activity including tracking/counting users, interaction or engagement; and consumer listening and sentiment. By outlining definitions and creating standard approaches to measurement, the guidelines aim to improve practices and disclosures to ensure a more standardized environment in which social media can be monetized.