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IAB Programmatic Fee Transparency Calculator

The IAB Fee Transparency Calculator provides advertisers and publishers with a granular, partner-specific evaluation of their programmatic technology, service and inventory costs as a percentage of their effective CPM. It is designed to be flexible enough to accommodate most media plan channels and cost models, including CPM based fees, percent of Media Fees, and Flat Fees. The calculator then organizes and quantifies the fees based on their role in the supply chain. For more information about the different roles of programmatic technologies and services in the supply chain, please see the corresponding IAB report: The Programmatic Supply Chain: Deconstructing the Anatomy . . .

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Step 1: Enter Media Plan

 
Planning CPMs
Budget
Projected Impressions
 
 
+ Add additional channel:
 
eCPM
Total Budget
%
Total Impressions
 

Media Plan Total

eCPM:
Total Budget:
Total Impressions:

Execution

Core Buying Ad Technology
Management Service
Audience Addressability
Inventory Verification
Core Selling Ad Technology
Inventory Verification

Publisher Inventory

Step 2: Enter Advertising Technology

Step 3: Results

Hover over labels for more information.

 
 
% eCPM
$ eCPM
Total Cost
 

Media Plan Totals

% eCPM:
$ eCPM:
Total Cost:
 

Execution costs

% eCPM:
$ eCPM:
Total Cost:
 
 

Advertiser Costs

 
Core Buyer Ad Technology
% eCPM:
$ eCPM:
Total Cost:
 
Management Service
% eCPM:
$ eCPM:
Total Cost:
 
Audience Addressability
% eCPM:
$ eCPM:
Total Cost:
 
Inventory Verification
% eCPM:
$ eCPM:
Total Cost:
 
 

Publisher Costs

 
Core Selling Ad Technology
% eCPM:
$ eCPM:
Total Cost:
 
Inventory Verification
% eCPM:
$ eCPM:
Total Cost:
 

Publisher Inventory

% eCPM:
$ eCPM:
Total Cost:

Scroll down and have a look below. The totals will update as you fill out this section.
These totals will continue to update as you fill out the calculator.


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