The mission of the Multicultural Council is to promote the vibrancy, strength and growth of the multicultural marketplace across the digital media landscape through an expanded understanding of the new general market.
Multicultural Best Practices:
- Multicultural Hispanic Search Best Practices
- Multicultural LGBTQ Top 10 Best Practices
- Multicultural Programmatic Best Practices
For more information on the IAB’s work on Multicultural, please contact Val Baron.
Additional Resources Include:
- IAB Multicultural Council
- In These Interesting Times, the Work of the IAB Multicultural Council Matters
- Using Programmatic Marketing to Reach Multicultural Audiences – IAB Multicultural Hub
- LGBTQ Top Ten Best Practices – IAB Multicultural Hub
- IAB Multicultural Hub: Best Practices for Multicultural Digital Content + Advertising