This hub is where you can find everything related to local advertising and location-based marketing coming out of IAB.
IAB’s Local Advertising Committee is comprised of about 200 individual IAB members. The Committee’s mission is to communicate the value of online local interactive advertising to national and local marketers and to provide tools for publishers to effectively monetize their local ad inventory. Working groups are then formed to address various marketing issues to provide best practices and education to both help sellers sell and buyers buy. Papers are published and Town Halls are hosted. The work of this committee can also serve as the basis on IAB Tech Lab initiative where tech can provide solutions to various business needs.
The committee co-chairs are:
Published Documents (Click image to read)
Webinar Resources (Click image to read)
Industry Guidelines (Click image to read)
In addition to mobile and web-based local ad content, the IAB’s Digital Out-of-Home (DOOH) Committee has released several resources intended to help local and nationally-focused marketers, agencies, publishers and measurement companies leverage DOOH media to reach and engage consumers. (Click image to read)