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IAB DIGITAL VIDEO IN-STREAM AD FORMAT GUIDELINES
The digital video marketplace includes platforms that extend to mobile, television, and an array of other technologies and devices. The specifications outlined below have been updated to support cross-screen ad execution, and provisions have been made for varied quality files that improve “intelligent” selection in vendor-served ads (3rd party) and server-side ad stitching practices. Supporting the need for high-quality video files has also been a key focus in this update.
Digital Video In-Stream Ad Format Guidelines
In order to simplify the digital video advertising buying and selling process, the Digital Video Committee of the Interactive Advertising Bureau (IAB) has developed these guidelines and best practices for the most common current in-stream ad formats, including:
These recommendations have been constructed for these ad formats in order to meet the following marketplace needs:
There are three types of recommendations contained in this document for each ad format:
Publishers will be able to self-attest to the IAB for a compliance seal by adhering to these Ad Format Guidelines. All other recommendations in this document should be considered best practices and should strongly be considered for adoption, but are not necessary for compliance.
It is also important to note that this document has certain scope boundaries:
While this document’s purpose is to develop more standardization in the most common areas of the digital video landscape, the IAB continues to encourage creativity and innovation in video ad formats. As with all IAB guidelines, this document will be updated as the dynamic digital video advertising landscape progresses and new ad formats become more widely adopted.
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