Digital Out of Home (DOOH)

Dave Etherington, Intersection, and Sarah Jones, Anheuser-Busch: Where Digital Meets Physical at IAB MIXX 2016

As it becomes increasingly challenging to reach today’s consumer in the fragmented media landscape, the effectiveness of Digital Out-of-Home advertising has become more significant to brand marketers. Learn how to reach your key audiences through new digital and mobile advancements.

Digital Out Of Home Buyer’s Guide

 

For more information on the IAB’s work on DOOH, please contact Luke Luckett.

Additional Resources Include:

 

DOOH & Mobile Breakfast Photos