Delisted Ad Units

As of February 28, 2011

The following ad units have been retired as they are no longer commonly bought and offered throughout the market. Dimensions listed are the original (collapsed) dimensions of those previously used for for both standard and expanding ad units. Publishers may continue to offer and promote these ad units, however the IAB will no longer provide guidance on their use.

WxH (in pixels) Ad Unit Name
250 x 250 Square Pop-Up
240 x 400 Vertical Rectangle
336 x 280 Large Rectangle
300 x 100 3:1 Rectangle
720 x 300 Pop-Under
468 x 60 Full Banner
234 x 60 Half Banner
120 x 90 Button 1
120 x 240 Vertical Banner
125 x 125 Square Button
120 x 600 Skyscraper