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IAB and its Data Center of Excellence have released the IAB Data Maturity Model. This new benchmarking system enables brands, agencies, publishers, and data technology vendors to determine where they or their clients and prospects rank in data usage sophistication, guiding further investment, implementation, and strategy. The model is detailed in both a whitepaper entitled “Data Maturity Model” and a companion web site, featuring four customized checklists for self-evaluation.
IAB Data Maturity Model Website: Take the Assesment
IAB Data Maturity Model Whitepaper
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