IAB Global Summit 2017

October 30-31, 2017 New York City, NY

Connecting the Global Dots: Marketers, Consumers, and Platforms

The IAB Global Summit is a unique invitation-only event gathering digital leaders from international brands, agencies, publishers, and ad technology companies, together with IAB executives from around the world to discuss and debate salient issues facing our industry globally and the opportunities for future growth.

FEATURED SPEAKERS

Patrick Albano 2 Patrick Albano Chief Revenue Officer
AdTheorent, AI Committee Co-Chair

Patrick Albano, Chief Revenue Officer, AdTheorent, AI Committee Co-Chair

Patrick Albano 2

Patrick Albano is the Chief Revenue Officer for AdTheorent, a machine learning-powered predictive advertising company. He leads Sales, Marketing, Strateg
y, Account Management and content design for the six-year-old New York-based company.
Prior to joining AdTheorent, Patrick held various roles at Yahoo, most recently leading part of its sales organization based in Europe, and previously leading Mobile, Social and Advanced Creative sales. Prior to that, Patrick served as vice president of sales at Citizen Sports. He joined Yahoo in 2010 when Citizen Sports was acquired. Citizen Sports was one of the first companies to introduce advertising and content sponsorships within Facebook and across the iPhone and Android devices. Patrick has also held senior sales roles at Sports Illustrated, About.com and various start ups earlier in his career.
Patrick has a passion for helping the advertising industry evolve around new technology and has held Board positions with the IAB and MMA. He helped write the IAB’s first Native Advertising Playbook and is currently launching the industry’s first Artificial Intelligence and Machine Learning Committee in partnership with the IAB. Additionally, he is an advisor to multiple early-stage companies.
Patrick is a native New Yorker and lives on the Upper West Side with his wife Beth and two daughters, Maggie and Juliet.

Frank Alfano_ Frank Alfano Snior Vice President, Sales
Techstars

Frank Alfano, Snior Vice President, Sales, Techstars

Frank Alfano_
Christa Babcock 1 Christa Babcock Vice President
Learning and Certification, IAB

Christa Babcock, Vice President, Learning and Certification, IAB

Christa Babcock 1
Joseph Bihlmie Joseph Bihlmier Vice President, Global Media
American Express Company

Joseph Bihlmier, Vice President, Global Media, American Express Company

Joseph Bihlmie
Jordan Bitterman_ Jordan Bitterman Chief Marketing Officer
The Weather Company, an IBM Business; AI Committee Co-Chair

Jordan Bitterman, Chief Marketing Officer, The Weather Company, an IBM Business; AI Committee Co-Chair

Jordan Bitterman_

As Chief Marketing Officer for IBM Watson Content & IoT Platform, Jordan Bitterman oversees all marketing functions including consumer marketing, ad sales marketing, business solutions marketing and corporate communications for multiple divisions within the Watson portfolio including: The Weather Company, The Weather Channel, Watson Advertising, Watson Media and the Watson IoT Platform. These businesses offer solutions for consumers and industries alike at the intersection of artificial intelligence and the Internet of Things.
Jordan was most recently chief strategy officer at Mindshare, where he developed The Loop, the company’s real-time marketing “war room,” which became a differentiator for the agency.
Previously, Jordan spent eight years at Digitas as senior vice president of media, social, mobile & content for North America. While there, he co-created the industry’s NewFronts. Prior, he held media and marketing roles at Foote Cone & Belding, Modem Media, AltaVista and Ammirati Puris Lintas.
He received his bachelor’s degree in marketing from George Washington University, during which he also served as an intern in the White House Office of Press Advance.

Olga Britto_ Olga Britto Managing Director
IAB Columbia

Olga Britto, Managing Director, IAB Columbia

Olga Britto_

Olga Britto has 18 years of experience in the digital advertising industry. Britto has increased the number of Colombian companies taking part in IAB Columbia and has been leading the development of several Digital Marketing and Advertising degrees in the best national universities. Britto was also Executive Director for the Effie Awards Colombia, which are globally recognized by advertisers and agencies as the preeminent awards for all marketing communications, which contribute to brand success.

Cristiane Camargo_ 1 Cristiane Camargo Executive Director
IAB Brazil

Cristiane Camargo, Executive Director, IAB Brazil

Cristiane Camargo_ 1

With more than 15 years of experience with advertising and marketing, Cristiane Camargo has been performing leadership roles with companies in global markets such as Nokia, Carrefour and C & A, as well as MPM and F.biz branches. Since 2013 she has been heading up IAB Brasil as executive director, contributing to the development of the digital market in Brazil. Cristiane has an academic background in Social
Communication, with degrees in various programs from UCLA, Ibmec, FIA and Hyper Island.

Sonia Carreno_ 1 Sonia Carreno President
IAB Canada

Sonia Carreno, President, IAB Canada

Sonia Carreno_ 1

Sonia has been passionate about the Internet and its forward movement in Canada from the start. Bringing 20 years of experience touching virtually every aspect of digital marketing, she brings a well-rounded perspective to support the best interests of IAB Canada’s tripartite organization and its members.

Sonia has led global digital strategy initiatives for international brands including Gillette, Heineken, General Motors, RBC, Coca Cola and Spin Master Toys. Her work has included every discipline of online media and her specialities range from performance marketing to social media strategy and start-up strategy. She has also consulted industry associations and many publishers to help navigate the disruptive media landscape.

Her passion for the industry continues in the role of President of the Interactive Advertising Bureau of Canada where she continues to help drive the industry forward and put Canada on the global stage for online media innovation.

Alex Cheng Alex Cheng Vice President and General Manager
Baidu USA

Alex Cheng, Vice President and General Manager, Baidu USA

Alex Cheng

Alex Cheng is the Vice Presidentand General Manager, Baidu USA. responsible for the development of Baidu advertising platforms.
Under his leadership since 2010, search advertisingrevenue has grown from $1billion to over $5 billion through technology innovations in digital marketing and advanced AI in consumer intent prediction and insights. Since 2016, he accelerates the growth of display advertising revenue by 80%. He is also the GM of Baidu USA at Silicon Valley, where the R&D center he started in 2011growsto over 200 engineers specializing in AI, autonomous driving, high performance computing and cyber-security.
Alex has over 20 years of managerial and product development experience in Chinese and US high-tech companies. Prior to Baidu, he held senior engineering management roles inGoogle and Alibaba.

Jennifer Kyla Derke 1 Jennifer Kyla Derke Director of Product, Programmatic and Data
IAB Tech Lab

Jennifer Kyla Derke, Director of Product, Programmatic and Data, IAB Tech Lab

Jennifer Kyla Derke 1
Thomas Duhr Thomas Duhr Executive Vice President Interactive
IP Deutschland GmbH

Thomas Duhr, Executive Vice President Interactive, IP Deutschland GmbH

Thomas Duhr

Thomas Duhr, born in Wuppertal Germany in 1964, studied Biology and Economics at Cologne University. He began his career at Verlagsgruppe Handelsblatt GmbH, where he held a variety of positions in their Product Management department. In 2000, as Executive Officer, he was responsible for the setup of the Internet-TV-Start-Up beTVeen.com. In 2002 he joined WEB.DE AG, now United Internet Media GmbH,as Executive Sales Manager. He was jointly responsible for the company’s Operations as well as Finance.
He has been Executive Vice President at IP Deutschland since November 2012 focusing on data technology.

Townsend Feehan_ Townsend Feehan Chief Executive Officer
IAB Europe

Townsend Feehan, Chief Executive Officer , IAB Europe

Townsend Feehan_

Townsend Feehan is CEO of IAB Europe. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. Townsend has an M. Phil. in European policy from the law faculty of the University of Edinburgh.

Stuart Ingis_ Stuart Ingis Chairman
Venable LLP

Stuart Ingis, Chairman, Venable LLP

Stuart Ingis_

Stuart Ingis is nationally recognized as a leading attorney and thought leader on privacy, marketing, advertising, and Internet law. Mr. Ingis serves as Chairman of Venable and co-leads the firm’s Privacy and Data Security practice. He has been repeatedly listed in the first tier of privacy attorneys in Chambers USA, Legal 500, and ComputerWorld magazine. Mr. Ingis serves as general counsel to the Coalition for Better Ads.

Pooja Kapoor Pooja Kapoor Head of Global Strategy, Programmatic and Ecosystem Health
Google

Pooja Kapoor, Head of Global Strategy, Programmatic and Ecosystem Health, Google

Pooja Kapoor

Pooja leads strategy and commercialization for Google’s programmatic solutions across DoubleClick for Publishers, DoubleClick Ad Exchange, and Google’s efforts to support a safe and open web. Pooja joined Google as part of the company’s acquisition of Admeld, where she led the Strategic Advisory Services division. Prior to Admeld, she held leadership positions at Tribune Interactive and Outsourced Ad Ops. Pooja holds a Bachelor of Science in Information Technology from Rochester Institute of Technology.

Allen Klosowski Allen Klosowski Vice President, Advanced Solutions Group
SPOTX

Allen Klosowski, Vice President, Advanced Solutions Group, SPOTX

Allen Klosowski

Allen Klosowski leads the Advanced Solutions Group at SPOTX, a global consulting arm focused on assisting enterprise-level advertisers and media owners to plan modern architecture for their video advertising strategies, specifically in premium spaces like OTT. This includes designing end-to-end solutions for data activation, technical set-ups and product development in a way that enables buyers and sellers to transact around context and audience in a real-time, protected framework.

Jana Meron_ Jana Meron Vice President, Programmatic & Data Strategy
Business Insider

Jana Meron, Vice President, Programmatic & Data Strategy, Business Insider

Jana Meron_

Jana Meron is VP of Programmatic & Data Strategy for Business Insider. She played a pivotal role helping transform Business Insider into an industry pioneer that was early to embrace programmatic across its organization, and she oversees a sophisticated and singular private exchange. Previously, Jana worked at CBS Local Digital, where she was responsible for a majority of their indirect revenue, and an early employee at Google, working with publishers. Regarded as a programmatic thought-leader, Jana is a frequent speaker at industry events

Jon Mew_ Jon Mew Chief Executive Officer
IAB UK

Jon Mew, Chief Executive Officer , IAB UK

Jon Mew_

Jon is the recently appointed Chief Executive of the IAB UK, the trade body representing the digital advertising industry.
The IAB’s role is to unite the industry with 1,200 members, including media owners, agencies and brands. Jon’s vision stems from the belief that digital is the smartest way for brands to reach and wow their customers. His mission is to re-assert the positives of digital. He has been at the IAB since 2008, joining as the first Head of Mobile before stepping up to become Director of Mobile and Operations and then the IAB’s first Chief Operating Officer.
Prior roles include Head of Marketing for Orange portals team, controlling the trade and consumer marketing strategies and media research.Jon has featured as number 10 in The Drum’s Mobile Top 50 and has spoken on numerous high profile platforms. He is fascinated with technology and known in the industry for his witty banter.

Dr. Jens Müffelmann_ Jens Müffelmann Chief Executive Officer Axel Springer Digital Ventures, President Axel Springer USA
Axel Springer

Jens Müffelmann, Chief Executive Officer Axel Springer Digital Ventures, President Axel Springer USA, Axel Springer

Dr. Jens Müffelmann_

Dr. Jens Müffelmann has worked at Axel Springer since 1997 in a number of executive positions being responsible for the digital portfolio. In 2014, he was appointed CEO for Axel Springer Digital Ventures, and from 2016, he has also been in charge of US operations.

W ł odzimierz Schmidt_ Włodzimierz Schmidt President of the Board
IAB Poland

Włodzimierz Schmidt, President of the Board, IAB Poland

W ł odzimierz Schmidt_

President of the board and CEO of Interactive Advertising Bureau Poland since 2013. Member of the board of IAB Europe and of Rada Reklamy (Union of Associations Advertising Council). He joined IAB after leaving Effectibi – an IT company he was the president and a co-founder of. Before that, he worked as a sales director at Atos Origin, a managing director and a member of the board at Lothar Boehm, and a managing director for CEE and a member of the board at Central Com PLS. A graduate of Poznań University of Technology, of Poznań University of Economics and Business, and of INSEAD.

Daniel Slotwiner_ Daniel Slotwiner Director, Advertising Research
Facebook

Daniel Slotwiner , Director, Advertising Research , Facebook

Daniel Slotwiner_

Over the past decade, Daniel Slotwiner has held a variety of positions in the Market Research and Media Measurement industry. Starting with his work at Knowledge Networks, Daniel sought to improve panel management techniques and led many research initiatives concerned with improving representation, retention and weighting practices. This research led to important improvements in the measurement of consumer attitudes over the web and from panels more generally. At Google and Facebook, Daniel’s research and responsibilities have focused on media measurement and ad effectiveness. Today, he leads the Advertising Research team at Facebook.

Vijay Solanki Vijay Solanki Chief Executive Officer
IAB Australia

Vijay Solanki, Chief Executive Officer, IAB Australia

Vijay Solanki

Vijay has a 24 year history in marketing, digital marketing & innovation. He started his career at Unilever after graduating in Psychology. His first brand manager role was for Dove, later moving on to Global Radio (relaunching Capital FM & Gold stations as well as their first digital radio station) and Time Inc to develop brand strategies, consumer segmentation and building marketing partnerships that helped grow market share and drive the P&L. Vijay was Shazam’s first marketing director and has held regional and global roles at BP/Castrol, BlackBerry and Phillips. In Australia, Vijay became Chief Digital Officer at Southern Cross Austereo growing revenue by20% and building new data strategy and new products. Vijay joined the IAB Australia as CEO in July 2016. With its new mission to simplify & inspire, the IAB leads the way in audience, revenue & effectiveness measurement as well as being the lead voice in key topics likes programmatic, video, audio & mobile.

Alexandra Solomon Alexandra Solomon Senior Director, International
IAB

Alexandra Solomon, Senior Director, International, IAB

Alexandra Solomon
Eric Warburton Eric Warburton Vice President, Ad Operations
Horizon Media

Eric Warburton, Vice President, Ad Operations, Horizon Media

Eric Warburton

Eric Warburton is Vice President of Ad Operations at Horizon Media, responsible for managing workflow for the Digital Ad Operations division. In his role, Eric helps the agency identify and evaluate new technology solutions, provide thought leadership and recommendations to clients and senior leadership around technology stack investments including ad serving, attribution, viewability, brand safety and fraud protection.

Mike Zaneis 1 Mike Zaneis Chief Executive Officer
Trustworthy Accountability Group

Mike Zaneis, Chief Executive Officer, Trustworthy Accountability Group

Mike Zaneis 1

As President and CEO of TAG, Mike Zaneis oversees TAG’s efforts to eradicate digital advertising fraud, malware, ad-supported piracy, and to increase transparency across the digital advertising supply chain. Prior to taking the helm at TAG, Mike served as EVP and General Counsel for IAB and created the organization’s first Public Policy Office headquartered in D.C. Prior to joining IAB, Mike served as Executive Director of
Technology and E-Commerce at the U.S. Chamber of Commerce.

Agenda

8:30 am - 9:30 am

Networking Breakfast

9:30 am - 9:45 am

Welcome

9:45 am - 10:15 am

The Crushing Challenge of Brand Growth

American Express has been a pioneer in digital transformation yet growing a global brand can be quite a challenge. Joe will share what it means to cultivate a brand in today’s economy, the issues facing digital marketing, and what a leading marketer needs from publishers and agencies in order to plan for success.

10:15 am - 11:15 am

Forging a Positive User Experience

Discuss what is driving great user experiences, what the Coalition for Better ads has found works and what doesn’t, and the development of LEAN Ad Principles and the LEAN Seal.

11:15 am - 11:45 am

Networking Refreshment Break

11:45 am - 12:15 pm

Promoting Brand Safety

Promoting brand safety and protecting marketing budgets is at the top of marketers’ minds these days. This session will cover the steps the industry has taken to fight fraud and prevent ad misplacements, and how these efforts are progressing on a global scale.

12:15 pm - 12:45 pm

“Alexa, Turn off the Microphone” (What about Artificial Intelligence?)

Learn about the transformative technologies of artificial intelligence and machine learning, the major push Baidu has made into AI, and where this is all heading.

12:45 pm - 2:00 pm

Networking Lunch

2:00 pm - 2:45 pm

Powerful Insights: How Research Grows Markets

Learn from one of the oldest international IABs how the right research initiatives can impact the growth of the digital advertising market.
Facebook will reveal its brand-new research, and we deliberate on what research projects IABs can collaborate on globally in 2018.

2:45 pm - 3:40 pm

Education 2020 – How to Build a National Training Business

Hear from global leaders on how they have built their national training business and the impact it has had in their markets.

3:40 pm - 4:00 pm

Networking Refreshment Break

4:00 pm - 5:30 pm

Building a Better IAB – part 1

With the reality of the digital advertising market becoming concentrated to just a few players, local companies and the rest of the ecosystem are facing certain challenges. Discuss how IABs can best serve their members in the current duopoly market conditions and attract new members; how should IAB(s) evolve; and how can the IAB Global Network work more collaboratively and set impactful goals.

6:00 pm - 6:30 pm

Transport to dinner

6:30 pm - 9:00 pm

Cocktail Reception and Networking Dinner at Battery Gardens Restaurant

Nestled at the southern-most corner of Battery Park, right along the water’s edge, lies this Manhattan oasis. Battery Gardens is a restaurant with sweeping panoramic views of glorious New York Harbor, including historic Ellis Island, The Statue of Liberty, and One World Trade Center (Freedom Tower).

Buses will be taking summit participants from IAB to Battery Gardens Restaurant

9:00 am - 9:30 am

Networking Breakfast

9:30 am - 9:35 am

Welcome

9:35 am - 10:20 am

The Implications of the New European General Data Protection Regulation (GDPR)

The GDPR has been many years in the making, and it will have important implications for any global company doing business in the E.U. Find out more about the regulation and a related EU-level debate on proposed new rules on “ePrivacy”, and what you can do to be prepared.

10:20 am - 10:45 am

Learning to Lobby Your Government

Hear from Sonia on why you need to learn to lobby your government and the challenges when you have multiple stakeholders and sovereignty issues that conflict with global markets.

10:45 am - 11:15 am

Axel Springer: Our Digital Journey

Find out from the leading digital publisher Axel Springer how they have transformed their business and realigned their strategy to go beyond their competition and become best-in class in Europe and are now targeting the US market.

11:15 am - 11:30 am

The Advent of Content Studios

Top insights and takeaways from the Content Studio Marketplace event.

11:30 am - 12:00 pm

Networking Refreshment Break

12:00 pm - 12:30 pm

Keeping the Spotlight on a Trustworthy Supply Chain: Ads.txt

Discover how publishers like Business Insider are using ads.txt and what it means to their businesses; how is this program growing, and what opportunities it brings.

12:30 pm - 12:50 pm

Innovation and Disruption in the Digital Landscape

Find out about the key trends in digital advertising, media, and technology; what drives innovation, and how startups are disrupting established businesses in these industries.

12:50 pm - 2:15 pm

Networking Lunch

2:15 pm - 3:00 pm

The Digital Video Revolution--OTT Evolution

Digital video is clearly an integral part of many marketers’ communications strategy and the ad revenues for video continue to grow at double digit rates. The revolution brought on with OTT has big implications for brands. What is the untapped opportunity and where is it going for advertising?

3:00 pm - 4:30 pm

Building a Better IAB – Part 2

 

With the reality of the digital advertising market becoming concentrated to just a few players, local companies and the rest of the ecosystem are facing certain challenges.  Discuss how IABs can best serve their members in the current duopoly market conditions and attract new members; how should IAB(s) evolve; and how can the IAB Global Network work more collaboratively and set impactful goals. 

 

PARTICIPANTS

IAB Global Summit 2017 9

Patrick Albano

Chief Revenue Officer

AdTheorent

Frank Alfano

Senior Vice President, Sales

Techstars

Fabian Baldovinos

Group Operations Director

Havas Media Group

Joseph Bihlmier

Vice President, Global Media

American Express

Jordan Bitterman

Chief Marketing Officer

The Weather Company

Neil Bowman

President of Advertising Technology

BBC Advertising

Olga Britto

Managing Director

IAB Colombia

Jeff Buchan

Global Industry Relations

Google

Cristiane Camargo

General Manager

IAB Brazil

Sonia Carenno

President

IAB Canada

Cecilia Chan

Executive Director

HKDMA

Dan Chapsky

Data Scientist, Marketing Science

Facebook

Alex Chatfield

Vice President, Sales & Account Management

AppNexus

Alex Cheng

Vice President and General Manager

Baidu USA

Thomas Duhr

Executive Vice President Interactive

IP Deutschland GmbH

Mag. André Eckert

Managing Director

Austria.com/Plus

Tim Elkington

Chief Digital Officer

IAB UK

Zane Furtado

Programmatic Director

Acquire Online

Mark Howe

Managing Director, EMEA Agencies

Google

Kevin Huang

Chief Executive Officer

Pixels

Stuart Ingis

Chairman

Venable LLP

Marisa Jimenez

Senior Policy Counsel for European Privacy

Google

Pooja Kapoor

Head of Global Strategy, Programmatic and Ecosystem Health

Google

Masahiro Katsuno

Senior General Manager

JIAA / IAB Japan

Jason Kee

Public Policy & Government Relations Counsel

Google Canada

Stephen Kim

Vice President, Global Accounts

AOL

Kirill Laschenko

Chairman of the Board

Interactive Advertising Association Belarus

Allen Klosowski

Vice President, Advanced Solutions Group

SpotX

David Lacombled

President

IAB France

Megan Latham

Global Head of Advertising Operations

Bloomberg

Mikael Lenstrup

Senior Project Manager

IAB Sweden

Alice Lincoln

Vice President, Data Policy & Governance

MediaMath

Michel Malkoun

Chief Operating Officer

Choueri Group

Lou Mastria

Executive Director

Digital Advertising Alliance

Sachiko Matsuta

Technical Communication Team Manager

Cyber Communications Inc.

Suzanne McElligot

Chief Executive Officer

IAB Ireland

Jana Meron

Vice President, Programmatic & Data Strategy

Business Insider

Jon Mew

Chief Executive Officer

IAB UK

David J. Moore

Chairman

Xaxis

Dr. Jens Müffelmann

Chief Executive Officer

Axel Springer Digital Ventures

Christopher Neary

Country Manager

IMS

Boris Omelnitskiy

President

IAB Russia

Saskia Parker

Education Manager

IAB Mexico

Susana Ramírez

Member Relations Manager

IAB Mexico

Gabriel Richaud

Managing Director

IAB Mexico

Steve Rosenblum

Director of Research

IAB Canada

Jorge Ruiz

Managing Director

Facebook Mexico

Pavle Savović

Chief Operating Officer

Telegraph

Scott Schiller

Executive Vice President, General Manager, Marketing

NBCUniversal

Włodzimierz Schmidt

President

IAB Poland

Sheri Senge

Senior Account Director

AppNexus

Charlie Shaw

General Manager

IAB Argentina

Samantha Skey

President

SheKnows Media

Daniel Slotwiner

Head of Ad Research

Facebook 

Vijay Solanki

Chief Executive Officer

IAB Australia

Scott Spencer

Director, Product Management

Google

Aygen Tezcan

Chief Executive Officer

IAB Turkey

Charlotte Thur

Chief Executive Officer

IAB Sweden

Michael Todd

Head of Advertising Industry Relations

Google

Antonio Traugott

Director General

IAB Spain

Yuji Uemura

Managing Director and Secretary General

JIAA / IAB Japan

Anudit Vikram

Senior Vice President and Chief Product Officer

dun & bradstreet

Fedor Virin

Vice President

IAB Russia

Eric Warburton

Vice President, Ad Operations

Horizon Media 

Lauren Wiener

Chief Executive Officer

Tremor Video DSP

Tetsuo Yamaguchi

Executive Officer

Digital Advertising Consortium Inc.

Mike Zaneis

Chief Executive Officer

Trustworthy Accountability Group

VENUE

IAB Ad Lab
116 East 27th Street
8th floor
New York, NY 10016

IAB Ad Lab
116 East 27th Street
8th floor
New York, NY 10016