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IAB Digital Fundamentals Course

Before you jump ahead, get the basics of the digital ecosystem under your belt

Learn about the digital media industry from the experts – the IAB has created a comprehensive overview of the digital advertising ecosystem in this one-day crash course. We will teach you about how the industry is structured, and how digital media is bought, sold, used and measured. This interactive session will cover the basics that you need to know, and allows for plenty of room for open discussions and group exercises to test your knowledge.

Upcoming Classes & Markets

Digital Fundamentals,
Tuesday, April, 16, 2019, 8:30 am EST - 4:00 pm EST
Digital Fundamentals,
Thursday, June, 6, 2019, 8:30 am EST - 4:00 pm EST
Digital Fundamentals,
Thursday, October, 3, 2019, 8:30 am EST - 4:00 pm EST

Online and Corporate Classes Available
Learn More About Our Online Course Here

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Syllabus & Topics Covered 

In this foundational course, you’ll get a sound overview of the digital media and advertising landscape, as well as discover how it has evolved over time as new technologies or standards have been introduced.

With its exploration of critical topics such as digital media ad formats, creative capabilities, the use of data for targeting and tracking campaigns, consumer behavior and more, this course is uniquely designed to shape your understanding of digital advertising and enhance your career potential.

Who Should Attend
This course is designed for anyone looking to gain a foundational understanding of the digital media industry. If you work for a digital or traditional media company, an agency or marketer, or if you work with these types of companies, this course will help you better understand the industry, important terminology and tactics used in digital media. No digital media experience or knowledge is required.

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