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IAB Digital Fundamentals Course

Before you jump ahead, get the basics of the digital ecosystem under your belt

Learn about the digital media industry from the experts – the IAB has created a comprehensive overview of the digital advertising ecosystem in this one-day crash course. We will teach you about how the industry is structured, and how digital media is bought, sold, used and measured. This interactive session will cover the basics that you need to know, and allows for plenty of room for open discussions and group exercises to test your knowledge.

Upcoming Classes & Markets

Online Course Now Available
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In-Person, Full-Day Class – Click to Register

Digital Fundamentals, NYC – 4/13/17,
Thursday, April, 13, 2017, 8:30 am EST - 5:00 pm EST
Digital Fundamentals, San Francisco – 5/17/17,
Wednesday, May, 17, 2017, 8:30 am PT - 5:00 pm PT
Digital Fundamentals, NYC – 6/15/17,
Thursday, June, 15, 2017, 8:30 am EST - 5:00 pm EST
Digital Fundamentals - 1/20/16Interested in Corporate Training?

Online and In-Person Classes Available

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Syllabus & Topics Covered 

In this foundational course, you’ll get a sound overview of the nuances of digital media and advertising, as well as discover how it evolves over time as new technologies or standards are introduced.

You’ll also gain a greater understanding of the different types of companies – both large and small – that comprise this vast and complex digital media ecosystem, and build practical skills that are crucial for the development and success of digital advertising campaigns.

With its exploration of critical topics such as digital media ad formats, creative capabilities, targeting, campaign optimization, consumer behavior and more, this course is uniquely designed to shape your understanding of digital advertising, increase your credibility in the marketplace, and enhance your career potential.

Who Should Attend
This course is designed for anyone looking to gain a foundational understanding of the digital media industry. If you work for a digital or traditional media company, an agency or marketer, or if you work with these types of companies, this course will help you better understand the industry, important terminology and tactics used in digital media. No digital media experience or knowledge is required.