Committee & Council - New York, NY

Sponsored Content/Native Advertising Buyer’s Guide Working Group Kick Off Meeting

Jun 28, 2017 / 4:00 pm – 5:00 pm EST

This event is for IAB Members only.

      Overview

      Developing and distributing branded content had become more complicated than ever with a wide array of package options and pricing that can vary significantly depending on who developed the content, buy types, content types, publisher sites, etc. The working group will prepare a document that, for the first time, will identify the various options and the key considerations that marketers should be thinking about upfront make sure that any branded content/native ad buy meets their objectives. M... Read More

      About the Venue


      IAB SIX Conference Room
      116 E 27th Street 6th Floor
      New York, NY 10016