IAB Programmatic Symposium
IAB Programmatic Symposium
IAB Programmatic Symposium

Automation in a “Post-Programmatic” Era


IAB Programmatic Symposium 2017

Seth Demsey
Chief Technology Officer
AOL Platforms

IAB Programmatic Symposium 2017

Matt Minoff
Chief Digital Officer
Meredith Corporation

IAB Programmatic Symposium 2017

Jack Smith
Chief Strategy Officer, [m]PLATFORM

More speakers to be announced soon.

The industry has reached a point where the majority of processes in the buying, selling, and measurement of digital media are driven by data and automation. While marketplace maturation has smoothed out supply chain friction in some areas, it has created new challenges in others. In a world where programmatic technologies have become the new normal, it remains to be seen how the marketplace will respond to the increasing demands that data-driven investment place on business processes, operating models, and structural investments.

The one-day IAB Programmatic Symposium convenes leaders from across the digital media ecosystem to debate and discuss our emerging post-programmatic world and the opportunities and challenges for brands, agencies, and publishers.

Topics to be Discussed Include:

  • Redefining Programmatic in 2017
  • Re-thinking Agency Structures in an Automated World
  • Implications of Header Bidding on the Programmatic Supply Chain
  • Using Data to Refine Programmatic Transactions
  • Transparency and the Evolution of OpenRTB
  • Making Programmatic Work for Mobile Publishers
  • Emerging Supply Sources, including Audio and Linear TV
  • Re-Focusing on User Experience for More Personalization
  • Evolving Measurement and Attribution
  • The Promise and Implications of IoT on Automated Investment

Senior level brand marketers and agencies may qualify for a complimentary pass. Click here to request a pass.

IAB Digital Media Sales Certification: Recertification This event qualifies for credit towards IAB Recertification.

VIP Sponsor

  • OpenX

Supporting Sponsor

  • BlastPR

Media Partner

  • Adweek
See all sponsors

The agenda will be posted shortly. Please check back soon.

Click here to view last year's agenda.

More speakers coming soon. Stay tuned for updates.

Dennis Buchheim 2
  • Dennis Buchheim
  • Senior Vice President, Data & Ad Effectiveness and General Manager, Data Center of Excellence
  • IAB

Dennis Buchheim is Senior Vice President for Data and Ad Effectiveness, General Manager of the IAB Data Center of Excellence, and head of the IAB San Francisco office. In addition to running the day-to-day activities of the Data Center of Excellence, he is responsible for developing business cases and executing plans that promote effective advertising—work that increasingly revolves around the responsible use of data to enhance digital experiences for consumers, while also optimizing results for publishers and marketers. In addition, he is overseeing IAB efforts to establish and educate the industry on 3MS (Making Measurement Make Sense) and new measurement requirements.

Dennis has worked in digital advertising since 2002, most recently at Yahoo, where he served as VP of Product Management for programmatic and premium advertising, targeting, measurement and insights, and trust and safety. Dennis joined Yahoo from Microsoft, where he initially focused on distribution of advertising and web search products to new partners and Microsoft properties, was later promoted to be GM of Display Monetization, then took on product management of Microsoft’s ad exchange and ad network, and finally led program management for display advertising overall. Dennis’ first role in advertising was as GM of Inktomi’s paid inclusion business, which he helped to expand after the company was acquired by Yahoo (his first stint with Yahoo), before moving on to lead product marketing for Yahoo/Overture partners. Before entering the ad space, Dennis designed and developed consumer and enterprise software products at industry stalwarts Apple and Oracle, led engineering for startup Actioneer, and co-founded and led product management and marketing at iHarvest, which was acquired by Interwoven for its award-winning tools for capturing, annotating, and sharing web content.

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Seth Demsey
  • Seth Demsey
  • Chief Technology Officer
  • AOL Platforms
  • @sethdemsey

As the Chief Technology Officer for AOL Platforms, Seth Demsey is responsible for the strategic vision and all product, engineering and research efforts for the company’s industry-leading advertising platforms which are designed to simplify media planning, buying and selling for today’s global digital advertisers and publishers. Since joining AOL, Seth has launched and innovated several core AOL Platforms technologies–all of which empower the world’s top marketers and publishers to engage with their consumers across all screens, formats and types of inventory.

Prior to joining AOL Platforms, Seth served in senior positions at a number of highly respected global technology companies, including Google and Microsoft. During his tenure at Google, he was a key contributor to the development of Google Webmaster Tools, Google Talk and DoubleClick AdPlanner. At Microsoft, he was a part of the original .NET team, helped build and release the first two versions of the platform and co-authored the .NET ISO standards. Seth’s career in technology spans over fifteen years and in this time, he has invented several technology and hardware solutions and has twenty-five U.S. and foreign patents
to his name.

Seth holds a B.S. in Computer Engineering from Bucknell University and is a fellow at The Wharton School of the University of Pennsylvania. When he’s not building AOL’s advertising products, you can find him with his family, playing guitar or skiing.

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  • Matt Minoff
  • Chief Digital Officer
  • Meredith Corporation
  • @mattminoff

Matt Minoff is the Chief Digital Officer at Meredith Corporation, where he is responsible for the company’s long-term digital strategy and corporate development of digital advertising products and technology. Matt joined Meredith Digital with the acquisition of Selectable Media in January 2014, where he served as CEO. Before joining Selectable Media, Matt was an investment banker at Allen & Company, where he worked on capital raises and mergers and acquisitions. Prior to Allen & Company, he played professional basketball in Israel and founded the Middle East branch of PeacePlayers International. Matt holds a Bachelor of Arts in Economics from Yale University and resides with his family in New York, NY.

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Jack Smith

Jack Smith is the Chief Strategy Officer for GroupM’s [m]PLATFORM. [m]PLATFORM is the world’s most powerful collection of data, tech and media expertise enabling global audience addressability and accountability across all media.

Prior to this position, Jack was CTO, GroupM Connect responsible for defining, developing and integrating platforms and products for all agency businesses across programmatic and biddable media. He worked directly with GroupM agencies, clients and other WPP Group operating companies on data initiatives.

Previously, Jack was the Chief Product Officer at Simulmedia, an audience targeting ad network for linear television. At Simulmedia, he led the product, technology and intellectual properties strategies for their big data-driven television media and technology products.

Jack also founded and was CEO of Solariat, his second start-up. Solariat was a venture backed company that used machine learning to automate customer service and advertising in social media and user conversations. Solariat was sold to Genesys, a leading provider of multi-channel customer experience solutions for over 3,500 customers in 80 countries.

Before Solariat, he founded and ran The MIG (now Xaxis) for WPP Group out of 24/7 Real Media. At the MIG, he conceived and built the ZAP and Zeus platforms to help agencies and advertisers improve the process of planning, buying, trafficking and optimizing digital media advertising campaigns. His work at 24/7 lead directly to the acquisition of 24/7 by WPP in 2007.

Jack also managed a variety of functions in product, engineering, research and content development as a veteran of Real Media, Manpower, and The Hearst Corporation in addition to co-founding his first start-up, a digital content and website production company, in 1996.

Jack holds four patents and four patent filings in artificial intelligence and machine learning for prediction and targeting in digital and analogue media. He serves on the board of the WPP Data Alliance and is Board Member Emeritus of The University of Kentucky College of Communications. (Go Cats!) His writing and speaking has been featured in The New York Times, Newsweek, The New York Post, MediaPost, Business Insider, The Advertising Research Foundation, ANA, EGTA, The Joint Statistical Meetings and others.

Jack is a native of Kentucky and studied Music and Accounting at The University of Kentucky while tutoring Computer Science. In his free time, he takes photographs, collects extinct cameras and builds robots with his kids. He lives in New York with his wife, two daughters and rambunctious hound dog.

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IAB Members

Register by April 7 and save $100


Register by April 7 and save $100

Senior level brand marketers and agencies may qualify for a complimentary pass
IAB Digital Media Sales Certification: Recertification This event qualifies for credit towards IAB Recertification.


Rethinking Automation in a Post-Programmatic World 3
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