Event - Online

Programmatic Demystified

Dec 3 2020 / 3:30 pm – 5:00 pm ET

$79 - IAB Members
$99 - Non-Members

      Overview

      Programmatic continues to be the primary channel for media activation. By 2021, nearly 88% of U.S. digital display ad dollars, worth $81 billion, will flow via automation (eMarketer). With more marketing budgets flowing to programmatic channels, it’s never been more important for media professionals to be able to navigate the ad tech and programmatic ecosystems with confidence. You’ll leave this course with the tools to transform your business with programmatic and the foundational knowledge to have informed conversations with buyers and sellers.

      Discussion Topics
      Interested in training your team? Discounts available for groups of 10 or more.

      Agenda

      Agenda









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